Earlier this week, crisis communications expert Gerard Braud polled social media to ask, “Should you write a letter to the editor for a bad story, or let it die?” Public relations experts, corporate communicators, and media relations experts have weighed in and shared their comments. You can watch this week’s video to hear their thoughts, as well as comment with your own opinions and experiences.
Should you only write to the editor if the story is inaccurate? Or should you write to the editor if the story reflects poorly on you or your organization? What if the story about you is true? These are all things to consider for this week’s discussion question.
We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!
This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
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