Black Twitter, the Shooting of Michael Brown, and Crisis Communications In the Age of Social Media

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By Gerard Braud The events in Ferguson, MO warrant the need for community leaders to activate their crisis communications plan, if they have one. But the power of Black Twitter, amid the protests, presents an amazing crisis communications and public relations case study. Generally, protesters win the public relations battle against any establishment during a […]

Experts in Crisis Communication Agree: Home Depot Tweet Gone Wrong: 5 Things Your Public Relations Team Should Do Right Now

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By Gerard Braud Experts in crisis communication know social media in corporate communications is highly likely to lead to a crisis. I would say more brands are likely to be harmed than helped by a social media brand page. Home Depot leaders acted swiftly to fire an outside agency and an employee who posted a […]