You’re “Excited” AND “Pleased” ??? Wow, That’s Effective Communications: NOT

What if you learned that your writing and communications skills are really are sub-par? Would you want someone to tell you? Here is an example– An IABC e-mail just reached my inbox. The lead sentence says, “I’m excited about…” That is sub-par writing and public relations. It is shocking that public relations people cannot write […]

Media Trainer Gives Advice to Chip Wilson, Lululemon Founder

Chip Wilson Bloomberg

By Gerard Braud Media training, media trainers and the executives and spokespeople who go through media training need to understand the importance of practicing before every media interview. Chip Wilson, Lululemon Founder is being criticized today for comments about how Lululemon pants only fit some women and the ongoing crisis or controversy over allegations that […]