Crisis Communications Question: What’s the Best Piece of Crisis Communication Advice You Were Ever Given?

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Crisis communications advice can come from industry professionals, online articles such as Huffington Post or PR Newswire, or it may come from your former or current educators. Crisis communication tips can be spread across social media from consultants and crisis management professionals. So, how do you sort through all of the daily influx of information? What is that one […]

Rethink Social Media Crisis Communications

Crisis Scenario "When It Hits the Fan"

By Gerard Braud Do you follow the herd or do you set your own course? The “herd” mentality of social media is finally changing. Which herd were you originally in? Which herd are you in now? In public relations and marketing, the headline could have read, “Gerard Braud Is the Social Media Lone Wolf.” It […]

The Best Way to Write a Crisis Communications Plan: Tips from Followers

This week’s PR discussion question was, “What’s the best way to write a crisis communications plan?” Writing a crisis communications plan can be daunting, and look like a task too big to tackle. Even the best public relations professionals and corporate communications professionals can really struggle to write an effective crisis communication plan. That’s why […]

Sharing Your Tips: How long should a crisis communications plan be?

By Gerard Braud – How long should a crisis communication plan be? We posed the question earlier this week for corporate communications, public relations, and crisis communications professionals to answer. Watch today’s BraudCast video to hear what the pros had to say, as well as some of my crisis expert tips. Some experts commented on […]

Please comment: How long should a crisis communications plan be?

By Gerard Braud – Is a five page crisis communications plan long enough to communicate effectively on your darkest day? What about 12 pages? How can corporate communications professionals or crisis experts tell if a plan is detailed and thorough enough to walk you through the steps of managing your crisis? There are plenty of […]

Please Share Your Thoughts: Does the CEO Need to be the Spokesperson Each Time in a Crisis?

By Gerard Braud – Does the CEO need to be the spokesperson each time in a crisis? Should they be the face of the company in each media interview or public statement? When should a media trained professional or public relations representative step in front of the camera? This week I am asking you for […]

Should social media be a part of your crisis communications plan and strategy?

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By Gerard Braud – It is time for you to voice your opinion on crisis communications plans and strategy. Each week we seek your best PR practices on the BraudCast. Your discussion question is, “Should social media be a part of your crisis communications strategy?” Social media has changed the way that media relations and public […]

Budgeting for 2016

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By Gerard Braud – For many of you it is budgeting season. You either ask for it now or you don’t get to do what you want a year from now. For others, it is that time of year where you have to spend unspent funds or lose them. That being said, I’m standing by […]

BraudCast Answer: How quickly do you need to issue a public statement when a crisis happens?

Companies, schools, and various organizations often spend hours writing press releases from scratch and reviewing them with their public relations managers and legal teams before they are ever presented to the media or to their employees. This slow process causes the media to become impatient and begin interviewing speculating eyewitnesses on the street, who may only make your […]

BraudCast Question: How quickly do you need to issue a public statement when a crisis happens?

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Organizations often spend hours writing press releases and public statements and reviewing them with their public relations professionals and legal teams before they are ever presented to the media. This only allows the media to become impatient and frustrated and eyewitnesses to begin speculating.  For effective crisis communications and employee communications, how fast should a company release a […]

BraudCast Question: Who should be your spokesperson in a crisis?

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In the public relations industry there is often a debate about who should be the spokesperson for a company in a crisis. Some may argue that it should be the CEO or a senior executive, while others argue it should be a public relations professional. Please share your opinion with us and it may be […]

Tutorial #17 Using Skype as Part of Your Crisis Communications Plan

Tutorial #17 by Gerard Braud – As more media outlets cut back on the size of their news staff, they are seeking more videos provided by eyewitnesses or experts. This is where you come in… and this creates a huge opportunity for you. I am publishing this series of tutorials to show corporate spokespeople, public information officers […]

Tutorial #7 How You Can Be the Source of Breaking News During Hurricane Season

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Tutorial #7 by Gerard Braud – This month when you visit this blog, you will learn secrets about how and why you should be crazy about iReports and using smart phones and tablets to broadcast to the world. In this blog in particular, you can learn how you can be the source of breaking news […]

6 PR Questions: Are You a Rug or a Flying Carpet?

By Gerard Braud – In your public relations and communications role, which are you? Are you a rug or a flying carpet? My dream is for you to soar as a PR expert, being both a thought leader and a brilliant, innovative, practitioner of your craft. My fear is that you let the so-called leaders […]

Media Interview Mistakes of Jeb Bush: The Sequel

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By Gerard Braud – In yesterday’s blog we talked about the impact a bad media interview can have on a spokesperson, whether it is a candidate running for office or a corporate executive. In the article, we examined presidential candidate Jeb Bush and his interview with Fox News. One additional aspect of a bad interview […]

When “It” Hits the Fan: Effective Crisis Communication for the Chemical Industry

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By Gerard Braud – It’s an honor to be invited to deliver the morning keynote presentation today to the Chemistry Council of New Jersey at their 2015 Conference. You can view today’s handout here. The crisis communications lessons being discussed on stage serve as a reminder to everyone in the C-Suite, in emergency response, and in […]

In Defense of Social Media

By Greg Davis – [Editors Note from Gerard Braud – Today we have a guest blog from Greg Davis of Arkansas Valley Electric Cooperative. Greg wrote this as a follow up to my March 5, 2015 blog about utility companies avoiding a crisis by communicating with customers who take their complaints about high electric bills […]

Social Media When “It” Hits the Fan

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By Gerard Braud – Why are so many powerful people oblivious to the potent, negative power of social media? Every day there is a new crisis communication case study and today it is from Aaron Schock, who has resigned as Congressman from Illinois. Schock created his own crisis with excessive selfies and posts on social […]

5 Crisis Communication Tips to Prevent Secret Service Style Delays

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By Gerard Braud – Secret Service Director Joseph Clancy said it took five days before he was informed that a car carrying two agents struck a security barrier outside the White House. How long does it take in your company for you to find out about an event that could be a potential crisis that […]

Cold Facts About High Bills: Crisis Communications Tips for Angry Customers

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By Gerard Braud – Today’s crisis communications tip looks at what happens when angry customers take to Facebook to complain about your company. Complaints on your Facebook page or complaints on a Facebook group page built for and by the complainers is creating public relations problems for companies. All of us can learn from this […]

Did the SNL ISIS Skit Go Too Far? A Lesson in Opinion Based Crisis Communications

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By Gerard Braud – In the classic sense, it is not a crisis, but there is an underlying crisis communications lesson regarding the Saturday Night Live sketch on February 28, 2015. Social media is buzzing with opinions about whether SNL went too far. SNL mocked a commercial where a father drops his daughter at the […]

A PR Epiphany About Your Value As a Public Relations Expert

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Did you find your moment of public relations epiphany following yesterday’s blog and BraudCast video? I’d love for you to write me at gerard@braudcommunications.com and tell me what it is. In addition to yesterday’s epiphany, there are several others I’d like to share with you as we all work together as communications professionals seeking to achieve effective […]

Media Training 23: Selecting the Right Spokesperson

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By Gerard Braud www.braudcommunications.com Picking the right spokesperson really depends upon the situation. Many organizations tend to have two extremes in selecting spokespeople. Some organizations always send out their top PR person while other organizations insist that only the CEO speak. I endorse neither of these approaches as perfect and will suggest that sometimes the […]

Media Training 12: Passing the Cynic Test

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By Gerard Braud (sign up for the free audio version of this program at http://blog.braudcommunications.com/?p=397) Reporters are among the biggest cynics in the world. They doubt everything you tell them and you have to prove everything to them. This is especially true if you are trying to promote a good news story. I have found […]

The Doctor of Crisis Communications

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If you were a smoker and your doctor told you to stop or you would die of cancer, would you stop? If you had diabetes and your doctor told you to change your diet so you don’t die, would you change? Amazingly, there are people every day who ignore the advice of an expert and […]

How Do I Get a Seat at the Table? Times of Crisis Management and Crisis Communications Present an Opportunity

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Public relations people constantly ask, “How do I get a seat at the table?” The short answer for now is to take advantage of the Ebola hysteria. The seats are not handed out at the table. The seats are taken. During a time of crisis or potential crisis, leadership can be displayed by those who […]

Ebola Crisis Communications, Finding God, and Your Leadership Team

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Executives and crisis communications enthusiasts remind me of criminals who find God 15 minutes after then enter prison, then forget God 15 minutes after they are back on the street. Here’s why… True story from this week: The president of an institution wants crisis communications help now! Why? Because a crisis is at their door, […]

Ebola Crisis Communications Plan Question: Would an Expert Approve My Plan?

An expert would ask you these questions: 1. Count the pages of your crisis communications plan. If it is 6-10 pages long, it is likely only a list of standard operating procedures and not a true plan. Most organizations have been lead to believe this is a plan. My description is that this is little […]

Corporate Whitewashing

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By Gerard Braud The NFL now has two strikes against it for throwing money at advocacy groups and causes as a way to make it appear they care about an issue. Is this corporate whitewashing? It wasn’t until concussion issues became part of a high-profile lawsuit that the NFL began donating money to groups who […]

NFL Crisis Lesson: 3 Steps to Good Ethics and Leadership in Crisis Management and Crisis Communications

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By Gerard Braud Crisis management and crisis communications depend upon honesty and ethical leadership. The easiest way to define good, ethical behavior is to consider that your behavior and discussions in private should be the same as if the entire world were watching and listening. I suspect the NFL crisis is confounded by the same […]

Gerard Braud Shares NFL Crisis Communications Advice With Radio Host Kate Delaney of America Tonight and NBC Sports Radio

As the communication silence continues from the NFL, everyone wants to know when the crisis will end. Kate Delaney called Gerard Braud for his expert opinion on the crisis.

3 Questions to Ask about the Intersection of Crisis Management, Crisis Communication, and Crisis Communications Plans: The NFL

By Gerard Braud Another crisis management and crisis communication lesson plays out in the NFL as the Associated Press reports the NFL had a copy of the videotape showing Ray Rice punching his fiance in the face. This exposes a crisis management and crisis communication weakness found in many organizations, which either involves leaders intentionally […]

Crisis Communications Statements That Say Nothing

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By Gerard Braud Leaders are slow to communicate in a crisis, so I get excited when I see an executive initiate some type of crisis communications. However, the example I’m going to show you here, in my expert opinion, does little to effectively communicate. Also, with two potential crises, this executive opts to focus on […]

Social Media Complicates Ebola Crisis Communications

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By Gerard Braud [ If you’ve come to read this crisis communications post via a link by Agnes, please read my full response and rebuttal to her via this blog update. ] A glance at the Emory Healthcare Facebook page magnifies the complexities of crisis communications in the age of social media. I’m not a huge […]

Crisis Communications Management: The Ebola Expert vs. The Social Media Celebrity Alarmist

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By Gerard Braud Social media complicates crisis communications, especially when an expert is pitted against alarmists and detractors on social media. Crisis communications and crisis management get more difficult when the social media alarmist is a celebrity. Donald Trump has taken to his Twitter account to say that people with Ebola should not be brought […]

3 Secrets to Undervaluing a Crisis Communication Plan

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By Gerard Braud Your expert crisis communication and public relations feedback is invited on this crisis communications case study. A global company called to inquire about my crisis communication plan program and training. Their corporate revenues are $2 billion dollars annually. The company stock trades at about $66 per share. It has about 8,000 employees […]

Crisis Communications Checklist: Four Hidden Problems that Lead to Failure

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By Gerard Braud Public relations people are always searching for a free crisis communications checklist, as though some expert in crisis communications has the magic solution in a free template. Just search for crisis communications checklist, or free crisis communications checklist or free crisis communications template and you’ll see what I mean. The problem with […]

1 Confusing Name and 3 Things You Need to Know to Have to an Effective Crisis Communications Plan

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By Gerard Braud Imagine this: You are eating dinner at a major corporate event. The event is only serving soup for dinner. You need only a spoon to eat the soup. However the table is set with a knife and fork. You don’t have the right tool for the right job. In other words, you […]

A Crisis Plan vs. a Crisis Communications Plan

By Gerard Braud One of the greatest problems in crisis management today is a lack of consistent definitions and names for the various plans needed by a business. You may read this and recognize you don’t have what you need. Crisis Plan Many companies have a document that they call a “Crisis Plan.” What they […]

7 Disturbing News Media Trends and How They Are Complicating Your PR Job

By Gerard Braud If your job is to communicate with the media, your job is becoming more complicated because of these disturbing news media trends: Trend #1: Media Speculation CNN has taken the sin of speculation to an all time high with their 24/7 speculation regarding the disappearance of Malaysia Flight 370. In the future, […]

How to Write a Crisis Communications Plan?

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By Gerard Braud How to write a crisis communications plan? That is a PR question asked daily by corporate communicators. How about I show you how to write a crisis communications plan? How about we do it together? How about we take my 20 years of crisis communication plan templates and customize them so they […]

Social Media for Crisis Communications: Social Media as the Cause of Your Crisis

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By Gerard Braud As we examine the leadership gap, the generation gap, and shiny new object syndrome, let’s note that in many cases, in the world of crisis communications, social media can be a greater source of bad than good. The fact that a citizen can post a picture of a plane crash before the […]

Social Media for Crisis Communications: Why Social Media is Great in a Crisis for Search Engine Optimization

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By, Gerard Braud When a crisis happens, people go to the Internet looking for information about your crisis. If your company, government agency or non-profit organization is experiencing a crisis, you want to control the flow of official information through effective crisis communicationand a good Crisis Communications Plan. (See How to Write a Crisis Communications Plan.) […]

Social Media for Crisis Communications: Crisis Communications and Social Media When You are a Little Part of a Big Story

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By,  Gerard Braud Sometimes your company, government agency or non-profit organization experiences a crisis that is isolated just to your organization. Sometimes, your organization is part of a much bigger crisis, and while you have serious crisis issues to communicate, you are not the biggest part of the story. Social media is a terrific way to […]

Social Media for Crisis Communications: The Social Media Listening Post in Crisis Communication

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By Gerard Braud Let’s look at several case studies to understand the impact of social media when “it” hits the fan. Social media allows us to communicate in a crisis; social media fails on us during a crisis; social media can cause a crisis. Where do we start? Think of social media first as a […]

Social Media for Crisis Communications: Are You a Social Media Hypocrite?

By, Gerard Braud As we talk about social media for crisis communication, we have to consider whether your audience uses social media and how they use it. But before we talk about them, we should talk about you and your personal social media habits. Some companies have no Facebook page, no Twitter, and no YouTube […]

Social Media for Crisis Communications: Effective Communications for Critical Times (Like When “It” Hits the Fan)

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By Gerard Braud (Jared Bro) It is a challenge for public relations and crisis communication. In every workshop I teach, people ask, “How should a public  relations team, company, non-profit or government agency best use social media for crisis communication?”  They ask it from New Orleans to New York and everywhere in between. I respond […]

Crisis Team Truths

By Gerard Braud Many public relations people call their Crisis Communications Team a Crisis Team. The problem is, many other people in the same organization also claim to have a Crisis Team. We have word confusion. Every company should have these teams: 1. Crisis Management Team 2. Crisis Communications Team 3. Incident Command Team or […]

Crisis Plan Truths

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By Gerard Braud Many public relations people who need a Crisis Communications Plan search for the words “crisis plan.” This leads to problems. Sometimes, as soon as you type the word “crisis,” your browser will auto fill with these options: Crisis Plan Template Crisis Plan Free Template Crisis Management Plan Crisis Communications Plan (with an […]

Postpone Your Crisis: Crisis Communication Wisdom with a Twist

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By Gerard Braud Consider this: scheduling your crisis may be the wave of the future. Rather than being ambushed and surprised by a sudden crisis, which forces you into crisis communication, consider the model used by many of your leaders who ignore my plea to plan for the worst. Here is how it works. Many […]

The Great Crisis Communication Lie: A Plan Can’t Anticipate Everything

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By Gerard Braud It’s been said that the person who says something can’t be done is always right. Does this adage apply to crisis communication and crisis communications plans? The Malaysia Airlines crisis and communication challenges with the media and families have many in public relations saying, “This is unprecedented. You can’t prepare for this.” […]

Crisis Communication Case Study: Malaysia Airlines

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By Gerard Braud Ask any expert in global crisis communications how Malaysia Airlines should be communicating during their crisis and you will get varied opinions. Having worked in Malaysia many times writing crisis communications plans and teaching media training, I would like to offer five things worth considering, should you face a prolonged crisis that […]

Newton to Media: Please Stay Away on Sandy Hook Anniversary

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By Gerard Braud It is a bold move; perhaps unprecedented. Certainly in my career in crisis communications and my prior career as a reporter, I cannot recall a community that has suffered a crisis, asking the media to stay away. However, officials in Newtown, Connecticut are asking the media to stay away on December 14th, […]

Media Training Advice to Toronto Mayor Rob Ford

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By Gerard Braud When media training a candidate, politician, or elected official, one of the hardest things to teach them is when to shut up. In every media training class I impart this expert advice to the trainee: “When you are digging a hole for yourself, put down the shovel.” Toronto May Rob Ford has […]

Navigate the Waters of Reputational Repair: 5 Steps to Effective Crisis Communications Planning

By Gerard Braud Navigating the waters of a crisis requires a good crisis communication plan before the waters ever begin to rise. Clear sunny day planning, long before your darkest day, is the secret. In today’s social media filled world, this has never been more true. Sadly, in our social media world some public relations […]

Lesson 9: How to Keep Your Crisis Communications Drill Realistic?

By Gerard Braud What a nice complement I received today after a crisis communications drill with a nuclear power plant and four government agencies. The Governor’s Office of Homeland Security and Emergency Preparedness thanked our mock media team for the intense questioning and realism of our news mock conferences. “I participated in a crisis drill […]

Lesson 7: Who Should Know Details Before Your Crisis Communications Drill?

By Gerard Braud No one knows the hour or the day when a real crisis will strike, nor do they know how or when various events will cascade during the crisis. Your crisis communications drill needs to simulate as much of this as possible. In a crisis communications drill, chances are you need to let […]

Lesson 6: Who Should Participate in Your Crisis Communications Drill?

By Gerard Braud Various teams within your organization can organize crisis drills. If no one else within your company, government agency or non-profit is organizing an annual crisis drill, then individuals within the communications department can take the lead to organize a drill. Ideally, to get a well rounded drill you want to test your […]

Lesson 4: Test Your Crisis Communication Speed

By Gerard Braud How quickly can you get approval for and issue a statement to the media, your employees and other key stakeholders during a crisis? Your crisis communication plan should clearly spell out what is acceptable and what is not acceptable. It greatly disturbs me to see that some companies and government agencies think […]

Washington Navy Yard Shooting: How the Daily Show Portrayed the Media’s Coverage

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By Gerard Braud Within the office here, I ranted at the media relentlessly about the horrible live coverage of the tragic events unfolding at the Washington Navy Yard. Only my assistant Shannon had to hear my rants. Fortunately, comedian Jon Stewart has the resource and video tape evidence to call out the media for the […]

7 Things Your Crisis Communications Drill Should Test

By Gerard Braud A clear sunny day is the best time to deal with your crisis. Your darkest day is the worst time to deal with a crisis. Let me explain… A Crisis Communications Drill can simulate realistic emotions and pressures in a controlled environment, where you can mess up in private, rather than messing […]

Tutorial #19: How to Shoot and Why to Send B-Roll to CNN

Tutorial #19 By Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Dark Day Crisis Planning Must Begin on a Sunny Day

By Gerard Braud Few organizations in the world face the communications challenges of America’s Rural Electric Cooperatives. On any given day customers could be protesting over electric rates. Workers could be under attack for disconnecting service. Board members could be scrutinized for per diems, travel or expenses. Add to that the growing influence of negative […]

Learn to Use the Technology You Need for Crisis Communications Using Your Smart Phone

By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} Everything […]

Crisis Communication for West Texas Fertilizer Plant in Waco: Why PIOs, Emergency Managers and PR People Should be Using CNN iReports

By, Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

iReports for Public Relations and Crisis Communications: Why Your Company or Government Organization Should Create a CNN iReport Account Today

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By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Crisis Communication Priorities for a Sudden Crisis

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(Writer’s note: Please take 15 seconds of your time to vote for me to win a CNN I-report award for my in-depth storytelling and reporting on Hurricane Isaac.  With your vote, I can win the Community Choice Award. Your first vote is greatly appreciated, but to make an even bigger impact you can vote everyday […]

Dark Day Crisis Planning Must Begin on a Sunny Day

By Gerard Braud Few organizations in the world face the communications challenges of America’s Rural Electric Cooperatives. On any given day customers could be protesting over electric rates. Workers could be under attack for disconnecting service. Board members could be scrutinized for per diems, travel or expenses. Add to that the growing influence of negative social […]

What Are the Secrets to a Crisis Communications Plan?

(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) By Gerard Braud It is critical to pick the right tools for crisis […]

Be a Control Freak with Your Crisis Communication

(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) By Gerard Braud Your first choice when “it” hits the fan should be […]

The Media Are Listening in a Crisis

(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) By Gerard Braud Among those listening and fostering social media are the mainstream […]

How to Write a Crisis Communications Plan with Pre-Written Statements

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By Gerard Braud In crisis communications, you should have two types of pre-written communication documents. The first is for fast release, called a “First Critical Statement.” Some companies call these “holding statements.” The First Critical Statement is a way to tell the world that a) a crisis has happened, b) you know about it, c) your […]

How to Write a Crisis Communication Plan? Step One: Identify What Could Go Wrong?

By Gerard Braud (Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) The decision to use social media for crisis communications is […]

Lone Star College Shooting – Crisis Communication Case Study

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I’m frustrated by the continued failure by schools and colleges to communicate well during a crisis. Rather than adding thoughts here, please visit http://blog.schoolcrisisplan.com/?p=95

What Leaders & PR People Can Learn from Lance Armstrong: Denial & Crisis Communication

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By Gerard Braud Lance Armstrong’s denial of doping over the years provides a valuable crisis communications and public relations case study for analyzing denial by powerful people and how they communicate in a crisis. This is important for two reasons: 1) Public relations people may give excellent advice and professional council, but be rebuffed by […]

One Month After Sandy Hook: Effective Crisis Communications In Critical Times

One Month After Sandy Hook Elementary: Effective Crisis Communications In Critical Times  By Gerard Braud (Free conference call – Listen on Demand REGISTRATION IS FREE TO ALL) [Editor’s Note: I recall the morning I received a frantic call from my daughter when there was a shooting on her campus. The school failed on a grand scale […]

3 Dead in Murder-Suicide: The Time is Never Right to a Write a Crisis Communications Plan

Friday 2 people were murdered, then the killer killed himself. One of the murders, as well as the suicide, was done “in the workplace.” I won’t say where, out of respect for the privacy of the person who called me the day before. All of this happened where he works. Just 24-hours before, on Thursday, […]

Write and Complete a World-Class Crisis Communications Plan in the Two Most Intense and Productive Two Days of Your Career

Join Global Crisis Communications Expert Gerard Braud in Denver, CO October 29 & 30, 2012 Save Time – Save Money – Save Lives Watch this video on YouTube via this link Watch the video in your browser below by clicking on the image You need a Crisis Communications Plan, but you don’t have time to […]

Beware the Ides of March: Wisdom for Crisis Communications & Public Relations

Beware the Ides of March

The phrase, “Beware the Ides of March,” has always been a favorite chant of mine. Billy or B-Shakes, to his friends, also known formally as William Shakespeare, penned the line for his play Julius Caesar. A soothsayer warns Caesar, “Beware the Ides of March,” forewarning that Julius would be killed on… you guessed it, March […]

Media Training Tip: What to do Before the End of the World

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The Mayan calendar ends in December 2012 and many have wondered if this signals the end of the world. One colleague jokingly asked me if her company could forgo Media Training and writing a Crisis Communications Plan in 2012, because the world may end. She has been putting off these tasks for two years. Each […]

Social Media Revolutions & How to Write a Social Media Policy

How to Write Your Social Media Policy March 1st Webinar Plus the Social Media Revolution – What You Can Learn from Global Events The time is NOW. Social Media is changing nations. But are you watching from the sidelines or digging in and learning how this affects your communications where you work and with your […]

Free Teleseminar May 10-14 with Gerard Braud

If you have to talk to the media or train people who have to talk to the media, here is a free teleseminar opportunity for you. May 10-14, a group of All-Star A-Lists hosts will be interviewing author Gerard Braud (Jared Bro) about his new book, Don’t Talk to the Media: 29 Secrets You Need […]

Tweet Heard ‘Round the World – Crisis Communications & Social Media

January 15, 2009 generated the Tweet Heard ‘Round the World, as a TwitPic became the first official news coverage of an airplane landing in the Hudson River. We’ll discuss this game changer and the changing face of crisis communications in a special teleseminar called, “Social Media When It Hits the Fan.” Please register now. Tuesday, […]

Gerard Braud – Being Opportunistic – PR Sins of 2009 & How to Redeem Yourself in 2010

As we look back at the sins of 2009 and ways to redeem yourself in 2010, today’s lesson is about how to be opportunistic. Opportunistic means you take advantage of a situation to get what you want. Maybe it is because I grew up in a large family and had to fight my 3 older […]

Gerard Braud – The Sins of 2009 & How to Redeem Yourself in 2010 – Tuesday

This week we’re looking at the Sins of 2009 and how to redeem yourself in 2010. Today’s topic is “No” Doesn’t Mean “No!” 2009 was a year when we heard “no” a lot at work. Request for new projects, new training, new budgets, were often greeted with a big fat, flat out “no.” A colleague […]

Top Sins of 2009 & How to Redeem Yourself for 2010 – Monday

For the next 5 days we’ll be looking at the sins of 2009… and what you can do to redeem yourself in 2010. Each year when I look back and look ahead for this program, I generally focus on crisis communications, media training and public relations. But this year, we need to take some time […]

Misinformation Alert: Media Training & Crisis Communications Plans, NIMS, Emergency Communications & More from Gerard Braud

Big warning on the BraudCast today. Big warning as we commemorate September 11th. Big warning as we remember August 29th, the recent anniversary of Hurricane Katrina. Big warning as your kids go back to school. Big warning for all executives. Big warning for everyone in public relations. Why all the warnings? After September 11th and […]

Crisis Communications, Michael Jackson & Your Executives

I’ve been wanting to share these thoughts with you since the story first broke about the death of Michael Jackson, but I thought some may consider it insensitive or overtly opportunistic too close to his death. But now that some time has passed, let’s examine what we, as communicators, can learn from the death of […]

H1N1 Swine Flu Crisis Communications Plans in Vacation Land – Mexico and the Swine Flu

I’m just back from a summer vacation to Mexico, where I’ve been thinking about you. My wife, 2 daughters and I went on our annual scuba diving trip to Cozumel, Mexico, to find the island is virtually deserted because tourists are afraid they’ll get the Swine Flu. One tourism official tells me it is worse […]

Lesson 23: Selecting the Right Spokesperson

By Gerard Braud www.braudcommunications.com Picking the right spokesperson really depends upon the situation. Many organizations tend to have two extremes in selecting spokespeople. Some organizations always send out their top PR person while other organizations insist that only the CEO speak. I endorse neither of these approaches as perfect and will suggest that sometimes the […]

Lesson 22: The Power of Passion

By Gerard Braud www.braudcommunications.com  Few things are as underestimated in a media interview as the passion a spokesperson conveys. In lesson #8 we talked about why the facts don’t matter and how to create great quotes. If you learn to combine great quotes with passion you not only insure your quote gets used in a […]

Lesson 21: The Secret to Handling Negative Questions

By Gerard Braud www.braudcommunications.com Most questions from most reporters are negative. News in general tends to be negative because it is usually about serious change or a disaster. I wish news wasn’t negative, but I spent 15 years in the business trying to change that and couldn’t. Then I’ve spent every year since 1994 trying […]

Lesson 20: The Secret to Internalizing Key Messages

By Gerard Braud www.braudcommunications.com In the early stages of media training, many students are skeptical about the concept of key messages. Accepting key messages and using key messages effectively takes time and practice. As I mentioned in lesson 15, in most media training classes I first conduct a baseline interview, then I introduce the concept […]

Lesson 19: Preparing for a Desk Side Visit

By Gerard Braud www.braudcommunications.com  If you are a big organization, occasionally a reporter from a major media outlet will call and ask for permission to do a “desk side visit.” Be careful. These can be deadly. A desk side visit is when a reporter wants to come by the office, not to write a particular […]

Lesson 18: Practicing for the Big Negative News Story

By Gerard Braud www.braudcommunications.com  So far we’ve discussed what an ordinary media training program includes and we’ve discussed the need to practice before every interview. But if you are being interviewed about a negative issue by an investigative reporter or a major publication or network news magazine, you need more than your average media training […]

Lesson 17: What Makes the Media Say Wow! – Commit News

By Gerard Braud www.braudcommunications.com As a reporter, I generally hated going to a news conference or a media event that was about good news. It’s not that I’m opposed to covering good news, it’s just that generally the spokespeople were poorly prepared and the organizers were completely oblivious of the wants, needs and desires of […]

Lesson 15: How to Structure Media Training

By Gerard Braud www.braudcommunications.com One of the most difficult challenges I have in my job as a media trainer is to get executives to carve out time in their schedule for training. As mentioned in lesson 2, some don’t see the financial benefit. An even greater percentage are afraid of what ever embarrassment they may […]

Lesson 12: Passing the Cynic Test

By Gerard Braud (sign up for the free audio version of this program at gerard@braudcommunications.com) Reporters are among the biggest cynics in the world. They doubt everything you tell them and you have to prove everything to them. This is especially true if you are trying to promote a good news story. I have found […]

Lesson 11: Why do they interview people with no teeth who live in a trailer (with all due respect to trailer dwellers)

By Gerard Braud www.braudcommunications.com Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care. And let’s realize that while hoping to someday fulfill the dream of home ownership, many people live in an affordable alternative – a mobile home. […]

Have You Stopped Communicating Yet?

Here’s a new warning about the Swine Flu. Beware if you work in an organization where everything is quickly going back to normal and you’re being told to cease all communications related to the Swine Flu. The reality is the Swine Flu doesn’t appear to be spreading at catastrophic pandemic rates, but in the world […]

Swine Flu Rumors & Haig – Biden Syndrome

Swine Flu and Crisis Communications are our topic this morning. Two of the worst classic behaviors of crisis communications are beginning to take shape as we get several days into the Swine Flu hysteria. So I come to you today with warnings so that you can look for these behaviors, then I want to give […]

Swine Flu

Swine Flu – those should be the first words out of your mouth when you get to the office today. The fact that there is a new global pandemic threat could be the best thing to happen to your communications and public relations department all year. Why? Because corporate leaders will be willing to spend […]

An April Fool Who Lost His Crisis Communications Plan

Imagine you invest lots of time and money to develop and write your crisis communications plan, then you lose it. It’s happening more often than you might think. To find out how and why this is happening, take a listen to today’s BraudCast.

Gerard’s Top 5 Tips for 2009 – Day Two – Can We Talk?

Your executives will be talking more in 2009 and so will your employees. With the economic issues we all face, the media and employees will be asking tough questions… perhaps the toughest your executives have ever been asked. And when times are tough, employee morale can go down and employee talk can turn negative, further […]

Gerard’s Day 1 Tip for 2009 – Dealing with the crisis

Welcome to the New Year. Generally, the New Year is a time of great optimism, but heading into 2009 there is a lot of uncertainty. It’s going to be especially challenging for a lot of people in public relations, so I’ve put together this short 5 part series to provide some guidance to communications professionals […]