A PR Epiphany About Your Value As a Public Relations Expert

Gerard Braud Epiphany PR

Did you find your moment of public relations epiphany following yesterday’s blog and BraudCast video? I’d love for you to write me at gerard@braudcommunications.com and tell me what it is. In addition to yesterday’s epiphany, there are several others I’d like to share with you as we all work together as communications professionals seeking to achieve effective […]

Media Training 23: Selecting the Right Spokesperson

Gerard Braud 8

By Gerard Braud www.braudcommunications.com Picking the right spokesperson really depends upon the situation. Many organizations tend to have two extremes in selecting spokespeople. Some organizations always send out their top PR person while other organizations insist that only the CEO speak. I endorse neither of these approaches as perfect and will suggest that sometimes the […]

Media Training 12: Passing the Cynic Test

Braud Crisis Drill_5723*

By Gerard Braud (sign up for the free audio version of this program at http://blog.braudcommunications.com/?p=397) Reporters are among the biggest cynics in the world. They doubt everything you tell them and you have to prove everything to them. This is especially true if you are trying to promote a good news story. I have found […]

The Doctor of Crisis Communications

Crisis communications doctor gerard braud

If you were a smoker and your doctor told you to stop or you would die of cancer, would you stop? If you had diabetes and your doctor told you to change your diet so you don’t die, would you change? Amazingly, there are people every day who ignore the advice of an expert and […]

How Do I Get a Seat at the Table? Times of Crisis Management and Crisis Communications Present an Opportunity

Seat Braud

Public relations people constantly ask, “How do I get a seat at the table?” The short answer for now is to take advantage of the Ebola hysteria. The seats are not handed out at the table. The seats are taken. During a time of crisis or potential crisis, leadership can be displayed by those who […]

Ebola Crisis Communications, Finding God, and Your Leadership Team

findinggod

Executives and crisis communications enthusiasts remind me of criminals who find God 15 minutes after then enter prison, then forget God 15 minutes after they are back on the street. Here’s why… True story from this week: The president of an institution wants crisis communications help now! Why? Because a crisis is at their door, […]

Ebola Crisis Communications Plan Question: Would an Expert Approve My Plan?

An expert would ask you these questions: 1. Count the pages of your crisis communications plan. If it is 6-10 pages long, it is likely only a list of standard operating procedures and not a true plan. Most organizations have been lead to believe this is a plan. My description is that this is little […]

Corporate Whitewashing

NFLbreastcancerawareness

By Gerard Braud The NFL now has two strikes against it for throwing money at advocacy groups and causes as a way to make it appear they care about an issue. Is this corporate whitewashing? It wasn’t until concussion issues became part of a high-profile lawsuit that the NFL began donating money to groups who […]

NFL Crisis Lesson: 3 Steps to Good Ethics and Leadership in Crisis Management and Crisis Communications

NFL Commissioner Roger Goodell

By Gerard Braud Crisis management and crisis communications depend upon honesty and ethical leadership. The easiest way to define good, ethical behavior is to consider that your behavior and discussions in private should be the same as if the entire world were watching and listening. I suspect the NFL crisis is confounded by the same […]

Gerard Braud Shares NFL Crisis Communications Advice With Radio Host Kate Delaney of America Tonight and NBC Sports Radio

As the communication silence continues from the NFL, everyone wants to know when the crisis will end. Kate Delaney called Gerard Braud for his expert opinion on the crisis.