What’s the Best Piece of Advice You Were Ever Given for Writing a News Release?

Writing tips can be spread across social media from consultants and journalism professionals. Public relations and corporate communications writing advice can come from industry professionals, online articles such as Huffington Post or PR Newswire, or it may come from your former or current educators.  So, how do you sort through all of the daily influx of […]

Crisis Communications Question: What’s the Best Piece of Crisis Communication Advice You Were Ever Given?

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Crisis communications advice can come from industry professionals, online articles such as Huffington Post or PR Newswire, or it may come from your former or current educators. Crisis communication tips can be spread across social media from consultants and crisis management professionals. So, how do you sort through all of the daily influx of information? What is that one […]

Crisis Communications Tips on: Is it Okay to Write Fake Quotes for Your CEO?

A number of corporate communications and public relations professionals are talented writers who can script excellent quotes in just minutes. It can be a chore to try to find the time to meet with a busy CEO who often doesn’t deliver such eloquent and effective communication. Is it ethical to write a fake quote on behalf of your CEO or […]

Media Relations Discussion Question: Is it ever okay to fake quotes for your CEO?

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To help out our PR community and in order to share valuable tips among one another, this week’s public relations discussion question is, “Is it ever okay to fake quotes for your CEO?” Many corporate communications and public relations professionals are talented writers who can script excellent quotes in just minutes. It can be laborious […]

Crisis Communication Question: What’s the worst phrase you’ve heard in a crisis communications statement?

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We have all heard some CEOs and corporate spokespeople deliver ineffective crisis communications statements. Whether the public statement was written for them or they decided to “wing it,” the cliches, the lack of emotion, and the scripted delivery will forever negatively affect their organization’s reputation and revenue. You may have even seen some written apologies, […]

United Airline’s Flawed Apology: 4 Lessons in Crisis Communications

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by Gerard Braud So which of the three statements issued by United CEO Oscar Munoz should we believe? Monday he said, “This is an upsetting event to all of us here at United. I apologize for having to re-accommodate these customers.” Later on Monday in a statement to employees he said, “While I deeply regret […]

Stop Unselling: Crisis Communications Tip for United Airlines

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By Gerard Braud Are you constantly amazed by how companies unsell you as a customer? Think about the millions of dollars spent and hours invested trying to get you to buy. Then in a heartbeat, they unsell you. When will companies learn to Stop Unselling? United Airlines had done just that with the video of […]

What’s the Best Way to Get to Know Your Local Reporters?

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It is crucial for your business, company, or organization to have effective media relations with local reporters. When you are facing a crisis, local reporters will be responsible for telling your story, especially when you don’t issue a public statement within the first hour. They will also be the first to knock on your door […]

Is it ever appropriate to say “no comment” in a media interview? Your PR Tips

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This week’s crisis communications and media relations question was, “Is it ever appropriate to say “no comment” in a media interview?” You have watched many lawyers, spokespeople, celebrities, and CEOs walk out of a courtroom or out of their office as the media shoves microphones in their face asking negative questions. “No comment!” they say […]

Crisis Communications Question: Is it ever appropriate to say “no comment” in a media interview?

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We have all heard it before, lawyers, spokespeople, celebrities, and CEOs walking out of a courtroom or out of their office as the media shoves microphones in their face asking negative questions. “No comment!” they say as they quickly jump into their car and drive off. Is that an appropriate response? Does it depend on […]

How long should an online video be?

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To help out our public relations community, this week’s PR and media relations discussion question is, “How long should an online video be?” As corporate communicators, marketing professionals, and PR pros, we all want our content to be shared and liked by the masses. We may even use online videos, such as YouTube or Vimeo […]

The Best Way to Write a Crisis Communications Plan: Tips from Followers

This week’s PR discussion question was, “What’s the best way to write a crisis communications plan?” Writing a crisis communications plan can be daunting, and look like a task too big to tackle. Even the best public relations professionals and corporate communications professionals can really struggle to write an effective crisis communication plan. That’s why […]

Best Way to Write a Crisis Communications Plan : PR Discussion

Best tip for writing a crisis communication plan

Writing a crisis communications plan can be daunting, and look like a task too big to tackle. Even the best public relations professionals and corporate communications professionals can really struggle to write an effective crisis communication plan. That’s why we often see so many companies using a plan that they found online. We have seen […]

How do you stop saying “um” in a media interview?

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Talking to the media can be intimidating, especially because your brand, reputation, and revenue are at stake. Even the best spokespeople, public relations professionals, and CEOs can really struggle to do effective media interviews. It can be difficult not to use verbal fillers such as “um,” “uh,” and “like” in our everyday language, let alone […]

If someone writes something negative on your corporate Facebook page, should you delete it? Sharing tips from followers

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This week, crisis communications expert Gerard Braud polled social media to ask, “If someone writes something negative on your corporate Facebook page, should you delete it?” Today we are sharing corporate communications and public relations professional’s tips on this topic in our follow-up video. From a PR standpoint, what would you do to protect the […]

If someone writes something negative on your corporate Facebook page, should you delete it?

Negative Facebook Post Gerard Braud

This week, crisis communications expert Gerard Braud polls social media to ask, “If someone writes something negative on your corporate Facebook page, should you delete it?” We want to hear your expert public relations tips this week! From disgruntled customers to even disgruntled employees, your corporate Facebook page is a very public platform for voicing […]

What should be included in an employee social media policy?

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Every Monday morning of every week on the BraudCast YouTube Channel we are posing a question for corporate communicators and public relations experts. The question we want to hear your thoughts on is, “What should be included in an employee social media policy?” There is an abundance of company policies regarding human resources and ethics […]

What should you do if an executive does a presentation that goes badly and goes viral on social media? PR Tips

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Crisis communications expert Gerard Braud polled social media earlier this week to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” The experts have weighed in on social media and their opinions are shared in this video. We now want you to learn from their […]

What should you do if an executive does a presentation that goes badly & goes viral on social media?

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This week, crisis communication expert Gerard Braud polls social media to ask, “What should you do if an executive does a presentation that goes badly and goes viral on social media?” We want to hear your expert tips this week! In today’s world of social media, everything and anything can become public in an instant. Whether it’s […]

Should you write a letter to the editor for a bad story or let it die?

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This week, crisis communication expert Gerard Braud polls social media to ask, “Should you write a letter to the editor for a bad story, or let it die?” He is awaiting tips from social media’s best public relations experts and corporate communicators. When a journalist misquotes you or says something negative about you or your […]

Should men wear makeup in a media interview? PR Tips

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Earlier this week, crisis communications expert Gerard Braud asked media and PR experts the discussion question: “Should men wear makeup in a media interview?” Today he is sharing their tips from social media. Opinions ranged from the “absolutely, always,” spectrum to “they don’t have to.” What would you add to the answers that were shared […]

What’s the best way to write a crisis communications plan?

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I’m polling social media this week to hear media relations and communications professional’s best answers on, “What’s the best way to write a crisis communications plan?” Should you write for the crisis at hand? Should you compile your best writers or your best communicators to create a crisis plan writing team? Should you schedule a […]

How can you stop saying “um” in a media interview?

Corporate communicators and public relations professionals can tell when a spokesperson has not been effectively media trained. They may stutter, say the wrong things, or use fillers like “um,” and “uh.” The use of these fillers may be due to nervousness or lack of preparation. I’m polling social media this week to hear media relations and communications […]

How to Keep a CEO From Talking Too Long in a Speech: PR Tips

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In this video, crisis expert Gerard Braud shares a follow-up video featuring public relations professional’s answers on the question, “How do you keep your CEO from talking too long in a speech?” He has received answers on social media featuring PR tips and media relations tips. Now he is featuring those tips in this video, […]

How to Keep a CEO From Talking Too Long in a Speech

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In this video, crisis expert Gerard Braud asks public relations professionals, media relations professionals, and his social media followers, “How do you keep a CEO from talking too long in a speech?” Is rehearsing and practicing enough to ensure that a CEO or executive leader doesn’t talk for thirty minutes per slide? How can you […]

How to keep a spokesperson from sounding stiff and rehearsed during a media interview – Media Relations Tips

Earlier this week we posed the question to our social media followers and media relations experts, “What is the best way to keep a spokesperson from sounding stiff and rehearsed during a media interview?” How can you make the message sound authentic? How do you keep a media interview from sounding contrived and overly scripted? […]

Should you write for the written word or the spoken word? Share your answers

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  Consider our world of social media, our demand for rapid communications in 150 characters or less, and the way we skim over content on our phones. Consider how quickly the average person flips through multiple television news channels. In both situations, we are bombarded with so much information in shorter and shorter periods of […]

What do you think? If a reporter calls you, how long do you have to prepare before you have to call back?

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  If a reporter calls you how long do you have to prepare before you have to call them back? That is the public relations discussion question we are posing this week to our BraudCast viewers and social media followers. We are asking public relations professionals and media relations experts to weigh in with their best practices […]

Your Answers are Featured: What should you do if a reporter takes you out of context?

The public relations discussion question we asked this week to our BraudCast viewers and social media followers: What should you do if a reporter takes you out of context? We asked public relations professionals and media relations experts to weigh in with their best practices so their colleagues could benefit.  Our experts brought up some interesting points […]

PR Discussion Question: What should you do if a reporter takes you out of context?

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  What should you do if a reporter takes you out of context? That is the public relations discussion question we are posing this week to our BraudCast viewers and social media followers. We are asking public relations professionals and media relations experts to weigh in with their best practices so their colleagues can benefit. […]

Featuring Your Tips: What should you do when a reporter goes on a witch hunt?

Corporate communicators and public relations professionals know there is nothing like a crisis when a company has done something wrong and a reporter is on their case.  Earlier this week we polled social media to ask, “What should you do when a reporter goes on a witch hunt?” Experts in communications and PR have shared their […]

Please comment: What should you do when a reporter goes on a witch hunt?

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There is nothing like a crisis when your company has done something wrong and a reporter is on your case.  How do you go about taking on a reporter without taking the situation too personally or further damaging your reputation? What if that reporter publishes something inaccurate? In a scenario like this, should you consult […]

Your Answers: Is it true you should never get in a fight with someone who buys ink by the barrel?

This old expression has been used for years, but even as new forms of media and social media change our crisis communications and public relations efforts, it still continues to be used. Earlier this week we asked our social media followers and BraudCast viewers to answer, “Is it true that you should never get in a […]

Discussion Question: Should you get in a fight with someone who buys ink by the barrel?

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This Monday we are asking you, our social media followers and BraudCast viewers, “Is it true that you should never get in a fight with someone who buys ink by the barrel?” This old saying has been used for years, but even as new forms of media and social media change our communications and our […]

Featuring Your Answers: How Quickly Do You Need to Issue a Public Statement in a Crisis?

  Public relations and corporate communications professionals may spend hours writing a press release or a public statement to present to the media and their employees. They may spend even more time reviewing the semantics with their legal teams and their executives.  This slow process causes reporters to become impatient and begin interviewing speculating eyewitnesses on […]

PR Discussion Question: How fast do you need to release a public statement in a crisis?

  For the most effective crisis communications and employee communications, how fast should a company release a public statement in a crisis? We pose this PR discussion question this week because public relations and corporate communications professionals often spend hours writing press releases and public statements and reviewing them with their executives and legal teams […]

Public Relations Question: What Role Should Your Internal Communications Team Play in a Crisis?

By Gerard Braud –   We are asking corporate communicators and public relations professionals, “What role should your internal communications team play during a crisis?” We want to hear your best advice for this corporate communications question.  When have you seen an internal communications team handle a crisis well? Or, have you seen unqualified or […]

Featuring Your Media Relations Advice: Is it Ever Okay to Go Off the Record?

By Gerard Braud –   On Monday we asked corporate communicators and public relations professionals on social media the question, “Is it ever appropriate to talk off the record to a reporter?” They have weighed in and shared their expert advice, which we are now sharing with you in our follow-up video. A few business communications experts […]

Featuring Your PR Tips: What’s the Best Way to Get in Touch with a Busy Reporter?

By Gerard Braud – On Monday we posed the question on the BraudCast YouTube Channel, “What is the best way to get in touch with a busy reporter?” Communications and public relations professionals know that it takes a well-established long-term relationship with the media in order to gain their attention. Busy reporters seem to be knocking at […]

You Answered “Does the CEO Need to be the Spokesperson Each Time in a Crisis?”

By Gerard Braud – On Monday we posed this public relations discussion question, “Does the CEO need to be the spokesperson each time in a crisis?” Corporate communications and media relations professionals weighed in on this topic, sharing their opinions on our social media accounts. Today  I’m sharing their answers in my follow-up video, as well as my crisis […]

Please Share Your Thoughts: Does the CEO Need to be the Spokesperson Each Time in a Crisis?

By Gerard Braud – Does the CEO need to be the spokesperson each time in a crisis? Should they be the face of the company in each media interview or public statement? When should a media trained professional or public relations representative step in front of the camera? This week I am asking you for […]

Sharing Your Answers: What if Your Leadership Team Listens to Corporate Lawyers More Than the PR Team?

By Gerard Braud –   As a public relations professional, how do you make sure that your voice is heard? How do you ensure that senior level executives and CEOs value your expertise on media training and effective communications? On Tuesday we asked corporate communicators and PR professionals to weigh in on our weekly discussion question, “If […]

What Should You Do if Your Leadership Team Listens to Corporate Lawyers More Than the PR Team?

By Gerard Braud –   This week we are asking public relations and corporate communications professionals, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?” How do you ensure that you get a seat at the table?  How do you jump through the […]

Question of the week: Should companies have a social media policy for employees?

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By Gerard Braud – This week and every week on the BraudCast YouTube Channel we are posing a question for corporate communicators and public relations experts. The question this week is, “Should companies have a social media policy for employees?” There are plenty of company policies regarding human resources and ethics, but is your company […]

Crisis Communications Tips: How Long Should a Crisis Plan Be?

By Gerard Braud – This week we asked corporate communicators and public relations professionals, “How long should a crisis communication plan be?” They have weighed in with their best tips on our social media accounts. Interestingly enough, not one contributor shared a certain number of pages that a crisis plan should be. Others emphasized that […]

Does the CEO need to be the spokesperson each time in a crisis?

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By Gerard Braud – Public relations professionals and corporate communicators: This week I am asking you for your bite-sized bits of best practices for this media relations issue. Does the CEO need to be the spokesperson each time in a crisis? Should they be the face of the company in each media interview or public […]

How Do You Best Respond When People Get Angry On Your Social Media Site?

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By Gerard Braud – Social media can be a powerful tool for your customers and your audiences to voice their opinion about your corporation or organization.  This week I am asking corporate communicators and public relations professionals how they best respond when people get angry on their company social media site.  This week and every […]

Your answers: What is the Worst Way to Begin a News Release?

By Gerard Braud – This week we asked public relations and media relations professionals, “What is the worst way to begin a news release?” Corporate communicators weighed in on our social media pages, sharing the worst phrases they have heard.  Each week we seek your best communications practices on the BraudCast. Share your thoughts here […]

Your answers: What role should your internal communications team play during a crisis?

By Gerard Braud – Earlier this week we asked corporate communicators and PR professionals, “What role should your internal communications team play during a crisis?” Your colleagues have commented on the BraudCast You Tube Channel, here on the blog, and on social media. Listen to their thoughts in the video below. Make sure to subscribe […]

What role should your internal communications team play during a crisis?

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By Gerard Braud – This week we are asking, “What role should your internal communications team play during a crisis?” Each week we seek your best corporate communications and crisis communications practices on the BraudCast.  If your organization doesn’t have an internal communications team and that team is you, what role do you play?  Comment here and […]

Corporate Communicators Answered: What Do You Do When Leadership Listens to Lawyers more than the PR Team?

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By Gerard Braud – This week we asked you for your best public relations practices, like we do every week on the BraudCast. We wanted corporate communicators and PR professionals to weigh in on the question, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do […]

If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?

By Gerard Braud – Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?” What are your best public relations and communications practices to ensure that your voice […]

You answered: How do you talk to your spokesperson after they have messed up their media interview?

By Gerard Braud – Does one bad media interview ruin a career? Earlier this week I asked corporate communications and media relations professionals for their best advice for talking to a spokesperson after they have screwed up in a media interview. In this follow-up video, I am sharing your comments and best practices you shared on […]

You answered: What is your best tip for writing a great quote for a news release?

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By Gerard Braud – Earlier this week we asked corporate communications and public relations professionals to share their best advice on how to write a great quote for a news release.   It’s no easy task to effectively communicate to your audiences using great quotes that the media can use. You and your colleagues weighed in, […]

You answered: Should social media be a part of your crisis communications strategy?

By Gerard Braud – Social media has changed the way that corporate communicators must react to effectively manage a crisis. This week public relations and media relations professionals from all over the world shared their advice on whether or not social media should be part of their crisis communication strategy. Their expert opinion is featured today and every week on the […]

Should social media be a part of your crisis communications plan and strategy?

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By Gerard Braud – It is time for you to voice your opinion on crisis communications plans and strategy. Each week we seek your best PR practices on the BraudCast. Your discussion question is, “Should social media be a part of your crisis communications strategy?” Social media has changed the way that media relations and public […]

When Crisis Strikes: 3 Ways to Think, Act, and Communicate Like a Reporter

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– By Gerard Braud You can’t turn on the television without a major crisis, tragedy, or disaster dominating the 24-hour news cycle. Through what lens do you view these events? If you’ve never done so, try to watch events unfold with the eyes of a crisis communications expert. Focus on deadlines, timing, and how quickly, […]

BraudCast Question: How do you effectively talk to your spokesperson after they have screwed up in a media interview?

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By Gerard Braud – This week the BraudCast question is, “How do you effectively talk to your spokesperson after they have screwed up in a media interview?” This can be quite a daunting task for a public relations professional.  It can be uncomfortable and awkward. That is why I am asking public relations and media […]

IABC Calgary Conference Podcast: Top Takeaway Crisis Communications Lessons

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As a keynote speaker at the IABC Canada-West Region Conference, I was asked to do a podcast discussing crisis communications lessons for public relations and communications professionals.  Vice President of IABC Calgary, Will Tigley interviews me to talk about crucial communications issues in today’s industry. Here were a few of the major crisis communications planning aspects to […]

Budgeting for 2016

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By Gerard Braud – For many of you it is budgeting season. You either ask for it now or you don’t get to do what you want a year from now. For others, it is that time of year where you have to spend unspent funds or lose them. That being said, I’m standing by […]

BraudCast Answer: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud – Some communicators are still trying to make a case to their executives to use social media for their organization.  They may be trying to persuade their senior level executives or their board members that social media is not just a form of outbound marketing, but it can be used strategically for […]

BraudCast Question: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud – This week the BraudCast question is, “How do you get your executives to buy into the concept of using social media if your organization is not yet using it?” Your executives may be more traditional in their communication skills. They may be hesitant about opening their organization up to harsh criticism online, […]

BraudCast Answer: How quickly do you need to issue a public statement when a crisis happens?

Companies, schools, and various organizations often spend hours writing press releases from scratch and reviewing them with their public relations managers and legal teams before they are ever presented to the media or to their employees. This slow process causes the media to become impatient and begin interviewing speculating eyewitnesses on the street, who may only make your […]

BraudCast Question: How quickly do you need to issue a public statement when a crisis happens?

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Organizations often spend hours writing press releases and public statements and reviewing them with their public relations professionals and legal teams before they are ever presented to the media. This only allows the media to become impatient and frustrated and eyewitnesses to begin speculating.  For effective crisis communications and employee communications, how fast should a company release a […]

BraudCast Answer: Who should be your spokesperson in a crisis?

Braudcast Answer- Who should be your spokesperson

Some experts say a media trained public relations professional should take the lead as the spokesperson in a crisis, while others suggest a sympathetic statement from a senior executive or CEO. From a crisis management standpoint, this topic is crucial considering a bad media interview can only worsen your crisis, damage your reputation and harm your […]

BraudCast Question: Who should be your spokesperson in a crisis?

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In the public relations industry there is often a debate about who should be the spokesperson for a company in a crisis. Some may argue that it should be the CEO or a senior executive, while others argue it should be a public relations professional. Please share your opinion with us and it may be […]

Please Share Your Public Relations Smarts: Here is How

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Because you are so darn smart, it is time to share YOUR smarts. Your bite size bits of best practices are valuable to others just like you. So — ta-dah, drum roll – behold, The BraudCast 2.0 where you are invited to share your best practices in public relations, media relations, social media, crisis communications […]

Hurricane Katrina Truth #1 – Silver Linings in Muddy Waters – Thank You

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By Gerard Braud – The Hurricane Katrina 10th Anniversary has to begin with the words thank you. The silver lining in the muddy waters was the overwhelming outpouring of help from around the world. Untold volunteers left their lives behind to travel to our region to give their time and talents. Many others donated money […]

The Hurricane Katrina Prediction – What We Knew 15 Years Before the Flooding

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As a former storm chaser and TV reporter, my belief is that proper communications from New Orleans officials, before Hurricane Katrina, would have greatly minimized the human crisis. As you will see in this video, the catastrophic flooding was predicted a full 15 years before Hurricane Katrina. Would this – could this — happen again? […]

Tutorial #23 Your Official Responsibility as a Public Relations Professional or Corporate Spokesperson

Tutorial #23 by Gerard Braud – These 23 crisis communication tutorials are meant to inform you and help you realize  your official responsibility as a spokesperson. You need to communicate to the media within the first hour of a breaking crisis.  You can do this by uploading your own professionally done videos to the web, which also […]

Tutorial #21 Great New Technology for Uploading Videos to the Web During Your Crisis

Tutorial #21 by Gerard Braud– In this series of tutorials I have reviewed the basics on getting great audio, perfecting your lighting, and how to hold your smart device. In this tutorial, I am taking it a step further to show you some of the latest pieces of equipment I purchased that make iReporting or […]

Tutorial #20 “Crap is King” How to Report on the Not-So-Serious, but Fascinating Topics with Your Smartphone

Tutorial #20 By Gerard Braud – Although this series teaches public information officers (PIOs), emergency managers, and corporate spokespeople to upload videos to the web as an effective crisis communications strategy, it’s also important to note that “crap is king.”   In this tutorial, I encourage you to report on not just the serious crisis stories, […]

Tutorial #19 What is B-Roll? Why You Should Videotape it and Send it to the Media During Your Crisis

Tutorial #19 By Gerard Braud –   When uploading a video to the web or a CNN iReport during your crisis, you can either place yourself on camera as a narrator of events, or send video of an event that is still ongoing. The video of an event that is still happening is known in […]

Tutorial #18 How to Film a Reporter Style “Selfie” Standup with Your Smartphone

Tutorial #18 by Gerard Braud – You may be wondering why you would want to upload your own selfie videos to the web during your crisis. You might think it is the last thing you would want to do, or that it could make your organization vulnerable to more negative feedback or more negative press. However, filming […]

Tutorial #16 How to Add Simple Yet Effective Movement to Your Web Video

Tutorial #16 By Gerard Braud – If you decide to file a web video as part of your crisis communications or media relations strategy, you can speak directly to the media about your crisis. Not only can the media access it and view it, but so will your audiences such as customers and employees. Now […]

Tutorial #15 How to Prepare for a Live Skype Interview with Local or National Media

Tutorial # 15 By Gerard Braud – In this series of 23 articles and videos, you will learn the skills needed to film and publish an online news report video about your crisis. If your event is newsworthy and your video is shot professionally, it could lead to a live interview with local or national […]

Tutorial #14 How to Frame Your Crisis Communications Videos Properly

Tutorial #14 By Gerard Braud – Crisis communications videos are rarely created by corporate spokespeople, government officials, emergency managers, or public information officers (PIO). However, they are an extremely effective way to communicate with your audiences in a crisis. You can be the official spokesperson and speak directly to the media about your crisis, rather […]

Tutorial #13 How to Get Good Audio for Your Crisis Communications Videos

Tutorial #13 By Gerard Braud – Creating smartphone or iPad videos for effective crisis communications is something that is not being done by enough Public Information Officers (PIO), Emergency Managers, government officials or corporate spokespeople. Quite possibly, these groups of people are not creating videos because they have not been trained in doing so.  This […]

Tutorial #12: How to Create Proper Lighting When Creating Videos on Your Smartphone

Tutorial # 12 By Gerard Braud – Public relations professionals, emergency managers, corporate spokespeople and public information officers (PIO) need to create quality smartphone videos to communicate with their audiences effectively during their crises. Among many elements to consider when creating your own smartphone video, lighting is another tricky, but crucial one. After viewing this […]

Tutorial #8: Telling Compare and Contrast Stories to the Media During Hurricane Season

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Tutorial #8 by Gerard Braud – As mentioned in all my tutorials this month, my goal for you, if you are a spokesperson, public relations expert, or Public Information Officer (PIO) for a government agency, is to make iReports part of your crisis communication and media relations plan. Now I’m asking you to think in […]

Tutorial #6: Crisis Communications Technology for Hurricane Season

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Tutorial #6 by CNN iReporter Evangelist Gerard Braud – In order to shoot your own videos to tell the story of your crisis, it is crucial that you have the right technology. Having the right crisis communications tools will help you communicate quickly and effectively to your audiences on your darkest day, whether your organization faces […]

Tutorial #5: Hurricane Season Crisis Communications Lessons from Hurricane Isaac

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Tutorial #5 By CNN iReporter Evangelist Gerard Braud – So far this month, we have reviewed why you should be a CNN iReporter, or at the very least why you should learn to effectively shoot your own smartphone videos. We have learned how to set up your CNN iReporter account and how to determine what is […]

Social Media Collides With Mainstream Media: The Changing Landscape of Media Interviews in Good Times & Bad

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By Gerard Braud – As social media and smart phones expand their reach, we are seeing a seismic shift that is sending tremors through the mainstream media landscape. This is creating both new challenges, as well as new opportunities for media spokespeople. Capitalizing on the opportunities requires you to adopt new approaches, learn new skills […]

Hurricane Season Tutorial #4: When Shooting Smart Phone Videos Consider “What is News?”

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Tutorial #4 By Gerard Braud, CNN iReporter Evangelist – Creating and filming your own CNN iReports or smartphone videos is a useful tool for communicating with the media, your employees, your customers, and key stakeholders in your crisis. Not only is it a useful tool during hurricane season, but it is useful during any crisis […]

Tutorial #3: How to Plan for Your Next Hurricane on a Clear Sunny Day

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Tutorial #3 CNN iReporter Evangelist Gerard Braud Everyday in June I will be sharing tutorials for effective crisis communications during hurricane season.  The lessons apply to tornadoes, floods, blizzards, and other natural disasters. The future of crisis communications is in video, particularly CNN iReports, which allow organizations to tell the story of their crisis to their […]

Hurricane Season Crisis & Emergency Communications: Why You Should be a CNN iReporter

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By Gerard Braud — The future of crisis and emergency communications in hurricanes, natural disasters and other weather related events,  is in creating CNN iReports. It is a brilliant way to add to your crisis communications and media relations strategy. This strategy is perfect for public information officers (PIOs), emergency managers, and any corporate communications […]

6 PR Questions: Are You a Rug or a Flying Carpet?

By Gerard Braud – In your public relations and communications role, which are you? Are you a rug or a flying carpet? My dream is for you to soar as a PR expert, being both a thought leader and a brilliant, innovative, practitioner of your craft. My fear is that you let the so-called leaders […]

3 Key Human Resources Considerations & 5 Strategies for Employee Communications in a Crisis

By Gerard Braud – You’ve heard HR leaders and executives say it many times, “Our employees are our number one asset.” If this is true, should those same employees also become your most important audience when a crisis strikes? An increasing number of HR departments are taking the lead in crisis communications planning to make […]

Media Interview Mistakes of Jeb Bush: The Sequel

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By Gerard Braud – In yesterday’s blog we talked about the impact a bad media interview can have on a spokesperson, whether it is a candidate running for office or a corporate executive. In the article, we examined presidential candidate Jeb Bush and his interview with Fox News. One additional aspect of a bad interview […]

5 Crisis Communications Lessons from Dr. Oz

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By Gerard Braud – Dr. Mehmet Oz is in crisis communications mode. He has been making headlines in the media as medical colleagues criticize him for advice he gives and things he says on his syndicated television program. His hometown newspaper, the New Jersey Register, asked for my opinion on how Oz has begun to […]

The Crisis Management Wake-up Call for Communities, Government, Law Enforcement and Business

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By Gerard Braud – Generally we talk about crisis communications. But sometimes, we need to talk about crisis management. If we manage a crisis to keep it from happening, then we don’t need to communicate about it. Often, crisis management can begin by looking at case studies. The crisis in Ferguson, Missouri should have been […]

When “It” Hits the Fan – Hurricane Season Readiness & Effective Communications

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By Gerard Braud – Forecasters are watching for what might be the development of the first hurricane of 2015.  This happens just as the Louisiana Emergency Preparedness Association (LEPA) meets in Lake Charles, Louisiana, in advance of the official hurricane season. I’m delivering the opening keynote presentation to LEPA emergency managers this morning as we […]

4 Refreshing Public Relations, Crisis Communication and Media Relations Phrases

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By Gerard Braud – In the past three weeks there have been three big public relations crises that have lead to unprecedented crisis communication. In these crises public relations professionals used phrases we should all say more often to the media, to our employees, and to our stakeholders. They include: I Was Wrong. I Made […]

Bruce Jenner: 4 Media Lessons in Teasing, Ratings & Public Relations Pitching

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By Gerard Braud – Pitching a story to the media is hard. Today I’m making a presentation to a group of public relations students at Loyola University in New Orleans. They want to know about secrets to pitching stories to the media. Their instructor wanted me to share my perspective since I have been both […]

ESPN – The Clock is Ticking #FireBrittMcHenry: It’s Not About Forgiveness, But About Character

By Gerard Braud – The clock is ticking for ESPN. Will they put Britt McHenry back on the air after a 7-day suspension due to her viral video rant? In many crisis situations, an expert might counsel both the offender and her employee on ways to 1) say I’m sorry and 2) to make amends. […]

When “It” Hits the Fan: A Crisis Communication Lesson on Speediness

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By Gerard Braud – It’s an honor to be invited to deliver the morning keynote presentation today to the SynGas 2015 Conference in Tulsa. You can view today’s handout here. The crisis communications lessons being discussed on stage serve as a reminder to everyone in the C-Suite, in emergency response, and in public relations, that […]

#FireBrittMcHenry: The ESPN Media & Social Media Crisis

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By Gerard Braud– How would you or your company handle the situation if one of your employees did what ESPN reporter Britt McHenry did? A media and social media crisis has been created for ESPN and McHenry when a video was posted that showed McHenry berating an employee of an auto towing company. At this […]

5 Media Training Lessons About Parsing Your Words So You Are Never Taken Out of Context

Mitt Romney

By Gerard Braud – CEOs and other executives – in fact an enormous number of spokespeople I meet in media training classes — all complain that in their past, “The media took me out of context.” As we look at public relations lessons from political campaigns this week, we can examine the failed presidential campaign […]

Media Training Case Study: Political Season Is Upon Us

Hermain Cain

By Gerard Braud – In yesterday’s article I mentioned The New York Times called me Friday for a comment about Rand Paul’s hostile interview with NBC’s Savannah Guthrie. When the Times starts calling for observations, that means the political season is in full swing. You can learn a lot about your own media interview dos […]

4 Media Relations Lessons from Rolling Stone and 5 Public Relations Ways to Deal With Bad Reporters

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By Gerard Braud – The Rolling Stone Magazine retraction of their University of Virginia gang rape story is filled with parallels I often warn of in my media training and crisis communications programs. Here are 4 realities: 1) Reporters love an underdog and generally value the word of the accuser more than the word of […]

In Defense of Social Media

By Greg Davis – [Editors Note from Gerard Braud – Today we have a guest blog from Greg Davis of Arkansas Valley Electric Cooperative. Greg wrote this as a follow up to my March 5, 2015 blog about utility companies avoiding a crisis by communicating with customers who take their complaints about high electric bills […]

Brand Judgment Day

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By Gerard Braud – Judgment day in the Biblical sense is the Godly determination of your fate at the end of time. We’ve been taught that we do not know the hour or the day of our death or judgment. But in the world of your brand, your products, and your services, we do know […]

Cold Facts About High Bills: Crisis Communications Tips for Angry Customers

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By Gerard Braud – Today’s crisis communications tip looks at what happens when angry customers take to Facebook to complain about your company. Complaints on your Facebook page or complaints on a Facebook group page built for and by the complainers is creating public relations problems for companies. All of us can learn from this […]

Did the SNL ISIS Skit Go Too Far? A Lesson in Opinion Based Crisis Communications

SNL

By Gerard Braud – In the classic sense, it is not a crisis, but there is an underlying crisis communications lesson regarding the Saturday Night Live sketch on February 28, 2015. Social media is buzzing with opinions about whether SNL went too far. SNL mocked a commercial where a father drops his daughter at the […]

When “It Hits the Fan: Effective Communications for Critical Times

Williams Explosion

By Gerard Braud – The need for crisis communication has never been greater. The need for speed in crisis communications has never been greater. The reality is that if you experience an incident that the public knows about, you should be communicating to them about it in one hour or less. The biggest problem with […]

Media Interview Training Tips from Jimmy Kimmel and the Oscars

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By Gerard Braud Media interviews are often composed of opinion questions. Jimmy Kimmel Live provides us with today’s timely media interview perspectives, with interviews about the Oscars. As you watch and laugh at this, read on to the crisis communications tip at the end of this article. Reports are infamous for asking leading questions. In […]

Crisis Communication & Media Hide and Seek: The ExxonMobil Torrance Refinery Explosion

ExxonMobile-#1-No Release

By Gerard Braud – Where is the ExxonMobil news release for the ExxonMobil Torrance Refinery explosion? An explosion is a crisis, which requires expert crisis communications. The media would expect information on the corporate news release page. Media want it fast and easy to find. But look what you find on the ExxonMobil news release page […]

Brian Williams Suspended: Layers of a Media Crisis for NBC & Williams

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By Gerard Braud – Leave it to Jon Stewart to once again be the expert voice of reason in modern media. He clearly points out in this crisis that there is the “Brian Williams Anchorman” persona, and as I pointed out previously, the “Brian Williams Storyteller” persona at public events where he appears as a […]

Je Suis Brian Williams

Jes'suit  Brian Williams Gerard Braud

By Gerard Braud Amid the media stories and lingering crisis surrounding Brian Williams, I will raise these questions. 1. Was the story true to the teller? 2. Would others on that mission recall events differently? 3. When you recall an event and tell that story, is it true to you, while others might recall it […]

Selecting the Right Spokesperson: Should it be Multiple People?

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Who should be your media spokesperson? In this series of blogs, we have reviewed the argument for the CEO serving as the spokesperson and the PR person serving as the media spokesperson. Consider option 3: Should a Variety of People Should Serve as Your Media Spokespeople? A subject matter expert, with proper media training, can be […]

How to Select the Right Spokesperson? Should it be the PR person?

Who should be your media spokesperson in a crisis? In a recent blog, we reviewed Argument #1: The CEO Should Always Be the Spokesperson. Now we can review Argument #2: When Should the PR Person Be the Spokesperson? The public relations person is an excellent choice as a spokesperson in the first hour of the crisis when […]

Crisis Communication Lessons for the Super Bowl Bound New England Patriots

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Why are we still talking about deflated footballs days before the Super Bowl? Best in class public relations, expert crisis communications, and expert media relations can be personified by not letting a little issue grow into a big issue. If a small weed grows in my garden, I pull it right away so it doesn’t […]

Crisis Communications & Media Relations Strategies for Winter Storm Juno

By Gerard Braud Good media interview skills, a properly written crisis communications plan, and command of technology will be critical in the next few days as winter weather moves across the United States, especially into the Northeastern states. Good crisis communications means now is the time to begin managing the expectations of your customers, citizens and employees. Many […]

The Fog of Decision Paralysis: A Lesson in Crisis Behavior

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You should know it is fog season in New Orleans. With fog season comes some significant lessons about human behavior in a crisis. Dive in with me, if you will, on an incredibly foggy morning. We are crossing a 12 mile long bridge over Lake Pontchartrain from Mandeville, Louisiana to New Orleans. We’re on this […]

Public Relations Help for the Asking

Gerard Braud PR Help

Today’s public relations epiphany is that too many people in public relations fail to ask for help when they need it. There are many sources for expert help and advice. There are great professional organizations like the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), the Canadian Public Relations Society […]

A PR Epiphany About Your Value As a Public Relations Expert

Gerard Braud Epiphany PR

Did you find your moment of public relations epiphany following yesterday’s blog and BraudCast video? I’d love for you to write me at gerard@braudcommunications.com and tell me what it is. In addition to yesterday’s epiphany, there are several others I’d like to share with you as we all work together as communications professionals seeking to achieve effective […]

Media Training 23: Selecting the Right Spokesperson

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By Gerard Braud www.braudcommunications.com Picking the right spokesperson really depends upon the situation. Many organizations tend to have two extremes in selecting spokespeople. Some organizations always send out their top PR person while other organizations insist that only the CEO speak. I endorse neither of these approaches as perfect and will suggest that sometimes the […]

Media Training 18: Practicing for the Big Negative News Story

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By Gerard Braud www.braudcommunications.com  So far we’ve discussed what an ordinary media training program includes and we’ve discussed the need to practice before every interview. But if you are being interviewed about a negative issue by an investigative reporter or a major publication or network news magazine, you need more than your average media training […]

Media Training 16: Practice, even if you only have 5 minutes

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By, Gerard Braud www.braudcommunications.com In our last lesson we talked about how to structure a media training class and how I always tell the executives I train that they must practice before every interview, even if they only have 5 minutes.  I’d like to expand on that and explain why this is so important. I was […]

Media Training 13: The Vote of Confidence or No Confidence

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By Gerard Braud www.braudcommunications.com In lesson 11 we discussed the fact that when there is an industrial accident and a spokesperson does not appear in a timely manner, reporters often go looking for facts and quotes from other people, such as the ones with no teeth who live in trailers. Something else happens, which also […]

Media Training 12: Passing the Cynic Test

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By Gerard Braud (sign up for the free audio version of this program at http://blog.braudcommunications.com/?p=397) Reporters are among the biggest cynics in the world. They doubt everything you tell them and you have to prove everything to them. This is especially true if you are trying to promote a good news story. I have found […]

Media Training 11: Why do they interview people with no teeth who live in a trailer (with all due respect to trailer dwellers)

Gerard Braud Audience 11

By Gerard Braud www.braudcommunications.com Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care. And let’s realize that while hoping to someday fulfill the dream of home ownership, many people live in an affordable alternative – a mobile home. Let’s […]

The Doctor of Crisis Communications

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If you were a smoker and your doctor told you to stop or you would die of cancer, would you stop? If you had diabetes and your doctor told you to change your diet so you don’t die, would you change? Amazingly, there are people every day who ignore the advice of an expert and […]

Ebola Crisis Communications, Finding God, and Your Leadership Team

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Executives and crisis communications enthusiasts remind me of criminals who find God 15 minutes after then enter prison, then forget God 15 minutes after they are back on the street. Here’s why… True story from this week: The president of an institution wants crisis communications help now! Why? Because a crisis is at their door, […]

Ebola Crisis Communications Plan Question: Would an Expert Approve My Plan?

An expert would ask you these questions: 1. Count the pages of your crisis communications plan. If it is 6-10 pages long, it is likely only a list of standard operating procedures and not a true plan. Most organizations have been lead to believe this is a plan. My description is that this is little […]

Media Training Tip: Ebola Crisis Communications Interviews

Dr-Anthony-Fauci

The Ebola crisis has spawn a rash of spokespeople saying things to the media that should have never been said. If you are the public relations person responsible for writing statements and news releases for your hospital, company or spokesperson, this blog is for you. If you are the media trainer preparing the spokespeople, this […]

Ebola Crisis Communications Lesson: Ask for Help

Of all the Power Point presentations by his leadership team members, the CEO only stood and applauded the vice president who showed he was having difficulties in his division, when the other vice presidents showed rainbows and green lights. The company was millions in debt with falling sales and the CEO knew that everyone who […]

Crisis Communication Leadership: Power of a Resignation

Julia Pierson

It is always a good thing in crisis management when the person at the top says, “The buck stops here,” and they are willing to resign because a significant crisis happened under their watch. Listen to my opinion with Radio Host Kate Delaney:   This does 2 things. From a public relations and crisis communications […]

Ethics and Honesty in a Crisis

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Conspiracy to hide the truth is not an effective form of crisis management. Telling a lie is not an effective form of crisis communications. When those who should be leaders all decide that telling the truth could be harmful to an institution, and hide it, you can bet their bad ethics will catch up with […]

NFL Crisis Sets Off Cynics

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Don’t set me off. I’m a cynic. The NFL crisis and its flawed communications strategy continues to set off the cynic in me. A huge part of my crisis communications plan strategy and the crisis management advice provided to my clients is based upon understanding how to effectively communicate to the cynics. Sunday night the […]

Corporate Whitewashing

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By Gerard Braud The NFL now has two strikes against it for throwing money at advocacy groups and causes as a way to make it appear they care about an issue. Is this corporate whitewashing? It wasn’t until concussion issues became part of a high-profile lawsuit that the NFL began donating money to groups who […]

NFL Crisis Lesson: 3 Steps to Good Ethics and Leadership in Crisis Management and Crisis Communications

NFL Commissioner Roger Goodell

By Gerard Braud Crisis management and crisis communications depend upon honesty and ethical leadership. The easiest way to define good, ethical behavior is to consider that your behavior and discussions in private should be the same as if the entire world were watching and listening. I suspect the NFL crisis is confounded by the same […]

3 Ways Your Brand Can Distance Itself from a Team, Athlete or Sport in Crisis

By Gerard Braud Brands live and die by sales. Sales associated with a star athlete or team are considered golden by many brands. But what happens in a crisis? What happens when the team loses? What happens when the player is disgraced? The NFL crisis and their failed crisis management and crisis communications should give […]

Smoke, Mirrors and Diversion Do Not Work as a Crisis Communications or Crisis Management Strategy

By Gerard Braud The NFL has appointed a panel of women to advise them on domestic abuse. Is this a viable crisis management strategy? Is it a viable crisis communication or crisis management strategy? Actually, it has made the crisis worse because it kicks the decision can down the road. It has also drawn criticism […]

NFL Failed Crisis Management Amid Sponsor Pressure

By Gerard Braud The NFL’s failed crisis management is hitting them in the wallet. It is hitting teams hard, as players under suspicion of wrong-doing are singled out. It shows weakness of leadership to not manage a crisis properly from the beginning. It shows failure of leadership not to communicate a response properly from the […]

Failed Crisis Management Leadership Hits Multiple NFL Players and Teams

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By Gerard Braud The NFL crisis gets bigger in the absence of crisis management, crisis communications and good executive leadership. Adrian Peterson and a string of other players and teams are being swept up in the crisis because as the appointed leader of the NFL, Roger Goodell failed to make the right decisions at the […]

NFL Crisis Management and Crisis Communications Double Standard

Suspend Goodell - Gerard Braud NFL Crisis

By Gerard Braud   NFL Commissioner Roger Goodell missed a crisis management and crisis communications opportunity to end the Ray Rice crisis. Sunday should have been the day Roger Goodell announced to the world that he would be suspending himself for one year. It would have displayed leadership in a crisis. It would have been […]

3 Questions to Ask about the Intersection of Crisis Management, Crisis Communication, and Crisis Communications Plans: The NFL

By Gerard Braud Another crisis management and crisis communication lesson plays out in the NFL as the Associated Press reports the NFL had a copy of the videotape showing Ray Rice punching his fiance in the face. This exposes a crisis management and crisis communication weakness found in many organizations, which either involves leaders intentionally […]

Crisis Communications Statements That Say Nothing

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By Gerard Braud Leaders are slow to communicate in a crisis, so I get excited when I see an executive initiate some type of crisis communications. However, the example I’m going to show you here, in my expert opinion, does little to effectively communicate. Also, with two potential crises, this executive opts to focus on […]

3 Ways to Refocus for Fall and Beyond: Better Public Relations After Summer’s Distractions

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By Gerard Braud Is “work – life” balance possible for people in public relations? Experience tells me many public relations professionals get stressed trying to complete job tasks while also balancing their family or personal life, especially this time of year. Look at your life today, for example. The kids are back in school. The […]

Crisis Communications: 3 Steps to Take to Manage Social Media Trolls

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By Gerard Braud Would you let social media trolls take over your social media sites? In your crisis communications plan what pre-determines how you will deal with social media trolls? Social media trolls are usually mean-spirited people who hide behind an anonymous persona and live for the joy of making other people miserable by posting […]

Crisis Communications: When Social Media is Mandatory, When it is Optional, and When it is Useless in a Crisis

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By Gerard Braud Many thanks to Shel Holtz for his crisis communications podcast that explores whether there is ever a right time to take your social media sites dark during a crisis. You can listen to the entire podcast here. Some folks are appalled at the suggestion of taking a social media site dark and they […]

Black Twitter, the Shooting of Michael Brown, and Crisis Communications In the Age of Social Media

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By Gerard Braud The events in Ferguson, MO warrant the need for community leaders to activate their crisis communications plan, if they have one. But the power of Black Twitter, amid the protests, presents an amazing crisis communications and public relations case study. Generally, protesters win the public relations battle against any establishment during a […]

Social Media Complicates Ebola Crisis Communications

Ebola Facebook Crisis video Gerard Braud

By Gerard Braud [ If you’ve come to read this crisis communications post via a link by Agnes, please read my full response and rebuttal to her via this blog update. ] A glance at the Emory Healthcare Facebook page magnifies the complexities of crisis communications in the age of social media. I’m not a huge […]

Crisis Communications Management: The Ebola Expert vs. The Social Media Celebrity Alarmist

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By Gerard Braud Social media complicates crisis communications, especially when an expert is pitted against alarmists and detractors on social media. Crisis communications and crisis management get more difficult when the social media alarmist is a celebrity. Donald Trump has taken to his Twitter account to say that people with Ebola should not be brought […]

Three Media Training and Crisis Communications Tips for Doctors and Employers

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By Gerard Braud The current Ebola crisis has the media calling upon their medical experts to communicate about infected patients being flown to the United States for treatment. Media training for this type of crisis requires you to have a plan for how your doctors and physicians will respond if they are called upon to […]

3 Secrets to Undervaluing a Crisis Communication Plan

Braud Crisis Plan Stock Quote

By Gerard Braud Your expert crisis communication and public relations feedback is invited on this crisis communications case study. A global company called to inquire about my crisis communication plan program and training. Their corporate revenues are $2 billion dollars annually. The company stock trades at about $66 per share. It has about 8,000 employees […]

Crisis Communications Checklist: Four Hidden Problems that Lead to Failure

Free Crisis Plan Gerard Braud

By Gerard Braud Public relations people are always searching for a free crisis communications checklist, as though some expert in crisis communications has the magic solution in a free template. Just search for crisis communications checklist, or free crisis communications checklist or free crisis communications template and you’ll see what I mean. The problem with […]

1 Confusing Name and 3 Things You Need to Know to Have to an Effective Crisis Communications Plan

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By Gerard Braud Imagine this: You are eating dinner at a major corporate event. The event is only serving soup for dinner. You need only a spoon to eat the soup. However the table is set with a knife and fork. You don’t have the right tool for the right job. In other words, you […]

A Crisis Plan vs. a Crisis Communications Plan

By Gerard Braud One of the greatest problems in crisis management today is a lack of consistent definitions and names for the various plans needed by a business. You may read this and recognize you don’t have what you need. Crisis Plan Many companies have a document that they call a “Crisis Plan.” What they […]

7 Disturbing News Media Trends and How They Are Complicating Your PR Job

By Gerard Braud If your job is to communicate with the media, your job is becoming more complicated because of these disturbing news media trends: Trend #1: Media Speculation CNN has taken the sin of speculation to an all time high with their 24/7 speculation regarding the disappearance of Malaysia Flight 370. In the future, […]

The Conclusion of Disturbing Television News Trends

Daily show Mocks CNN

By Gerard Braud It is all about ratings. Television news is all about ratings. What gets on television news is less about the public’s need to know for the betterment of society and more about drawing in viewers, so as to increase advertising revenue. Television news is a business for profit, where once it was […]

How to Write a Crisis Communications Plan?

Gerard Braud Crisis Communications Plan

By Gerard Braud How to write a crisis communications plan? That is a PR question asked daily by corporate communicators. How about I show you how to write a crisis communications plan? How about we do it together? How about we take my 20 years of crisis communication plan templates and customize them so they […]

Disturbing Television Media Trend Bonus #8: Bad Imitation is Not Flattery

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By Gerard Braud It has been said that imitation is the sincerest form of flattery. But in television news, imitation is usually the sincerest form of panic and desperation. Case in point: On June 3rd the Today Show’s Al Roker planted a prize in a park in Dallas, Texas, then gave out clues on Twitter […]

Disturbing Television Media Trend #7: Unconfirmed Reports

Black Hole Theory CNN Malaysia

By Gerard Braud If the story of Chicken Little was told today, there is a strong likelihood that it would quickly be picked-up by, and reported by, the television news media. It would go like this: Chicken Little would have an acorn fall on her head, she would scream, “The sky is falling.” Minutes later […]

Disturbing Television News Trend #6: Social Media Backlash

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By Gerard Braud Social media is like a compass. A compass has 360 degrees or points on it. If you face one direction, the opposite direction is 180 degrees from you. In social media, any time you take a position on a topic, you can be assured that someone else has an opinion 180 degrees […]

Disturbing News Trend #4: Trending Now

Whats Trending News

By Gerard Braud “Trending today” or “trending now” are phrases I hate to hear on television news. If news is defined as information that allows us to make smarter, more informed decisions, then a trending video of a cat playing with string is not news. Each day there is less news on news programs. News […]

Breaking News is Broken and there is Nothing Breaking: Disturbing Media Trend #2

Daily show Mocks CNN

By Gerard Braud News media copycats make life more difficult in the world of crisis communications and public relations. More than ever before, your small crisis can get undue media coverage because of the latest disturbing media trend. Disturbing news media trend #2 is the breaking news trend. CNN is the king of using the […]

Media Speculation Complicates Crisis Communications & Public Relations: Disturbing Media Trend #1

BREAKING NEWS CNN

By Gerard Braud If your job is to communicate with the media in the form of crisis communications or pro-active public relations for a good-news event, your life and job will become more complicated because of disturbing news media trend #1. Excessive speculation ranks as disturbing media trend #1. CNN has taken the sin of […]

7 Disturbing News Media Trends & How You Can Combat Them

CNN Tornado Post

By Gerard Braud The television news media continue to go from bad to worse. New disturbing trends have a huge impact on public relations, your media interactions, and the reputation and revenues of your employer. How do you combat these disturbing trends? Join media relations expert and former journalist Gerard Braud (Jared Bro) on Wednesday, […]

Social Media for Crisis Communications: Social Media Confusion in Crisis Communication

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By, Gerard Braud It is difficult to control what gets said on social media during a crisis. Often, the misinformation that is spread rapidly on social media causes panic and potential harm. Let’s look at a case study of Twitter gone bad when it hits the fan. When the Virginia Tech shooting occurred, Twitter was just […]

The Social Media Force Fit Versus the Right Fit for Crisis Communications

By Gerard Braud Your parents probably taught you there is a right place and a wrong place for everything. That is true for crisis communication and for social media. Many Gen X & Gen Y communicators think the bulk of their crisis communications can be done exclusively through social media. I disagree for many reasons. […]

Social Media for Crisis Communications: Social Media as the Cause of Your Crisis

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By Gerard Braud As we examine the leadership gap, the generation gap, and shiny new object syndrome, let’s note that in many cases, in the world of crisis communications, social media can be a greater source of bad than good. The fact that a citizen can post a picture of a plane crash before the […]

Social Media When It Hits the Fan: NRECA Connect ’14 Conference Teach Back

CONNECT 14 TWIT PIC

By Gerard Braud Last week at the NRECA Connect 14 Conference in San Antonio, Texas, you participated in the  “Social Media When It Hits the Fan” presentation. Now I want to help you encourage your co-op managers to be better prepared for crisis communications, as well as to better understand social media and where social media […]

Social Media, Crisis Communications and the Severity Level of Your Crisis

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By Gerard Braud In every crisis communications plan that I write for a client, I have a page that establishes a severity level for the crisis. Traditionally the severity level is determined by injuries and/or fatalities, as well as the speed at which media cover the event, as well as how long the event remains in […]

Social Media for Crisis Communications: Social Media for Crisis Communication and the Generation Gap

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By Gerard Braud As we discuss social media as a crisis communication tool that allows you to reach your core audience, this is a good time to explore what I will describe as both the leadership gap and the generation gap, that social media presents. People in leadership positions, traditionally perform poorly in a crisis because […]

Social Media When It Hits the Fan: Follow-up for NRECA Connect 14 Conference

Gerard Braud NRECA 14

By Gerard Braud Here are your Free Crisis Communications Plan resources we discussed during my NRECA conference presentation in San Antonio last week. Free Resource #1 To download a Free copy of the First Critical Statement used in my Crisis Communications Plan, use the coupon code CRISISCOMPLAN when you select the item from my shopping cart. […]

Social Media for Crisis Communications: Why Social Media is Great in a Crisis for Search Engine Optimization

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By, Gerard Braud When a crisis happens, people go to the Internet looking for information about your crisis. If your company, government agency or non-profit organization is experiencing a crisis, you want to control the flow of official information through effective crisis communicationand a good Crisis Communications Plan. (See How to Write a Crisis Communications Plan.) […]

Social Media for Crisis Communications: Crisis Communications and Social Media When You are a Little Part of a Big Story

Con Edison Power 2

By,  Gerard Braud Sometimes your company, government agency or non-profit organization experiences a crisis that is isolated just to your organization. Sometimes, your organization is part of a much bigger crisis, and while you have serious crisis issues to communicate, you are not the biggest part of the story. Social media is a terrific way to […]

Social Media for Crisis Communications: The Social Media Listening Post in Crisis Communication

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By Gerard Braud Let’s look at several case studies to understand the impact of social media when “it” hits the fan. Social media allows us to communicate in a crisis; social media fails on us during a crisis; social media can cause a crisis. Where do we start? Think of social media first as a […]

Social Media for Crisis Communications: Social Media Relationships Before Your Crisis

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By Gerard Braud In considering social media and crisis communication, let’s all agree that social media may cause your actual crisis. Other times, your crisis may be of your own making and social media then amplifies the crisis because of the chatter created in cyber space. Social media at its worst, clusters mean, anonymous people […]

Social Media for Crisis Communications: Are You a Social Media Hypocrite?

By, Gerard Braud As we talk about social media for crisis communication, we have to consider whether your audience uses social media and how they use it. But before we talk about them, we should talk about you and your personal social media habits. Some companies have no Facebook page, no Twitter, and no YouTube […]

Social Media for Crisis Communications: Effective Communications for Critical Times (Like When “It” Hits the Fan)

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By Gerard Braud (Jared Bro) It is a challenge for public relations and crisis communication. In every workshop I teach, people ask, “How should a public  relations team, company, non-profit or government agency best use social media for crisis communication?”  They ask it from New Orleans to New York and everywhere in between. I respond […]

Crisis Team Truths

By Gerard Braud Many public relations people call their Crisis Communications Team a Crisis Team. The problem is, many other people in the same organization also claim to have a Crisis Team. We have word confusion. Every company should have these teams: 1. Crisis Management Team 2. Crisis Communications Team 3. Incident Command Team or […]

Crisis Plan Truths

crisis truth blog

By Gerard Braud Many public relations people who need a Crisis Communications Plan search for the words “crisis plan.” This leads to problems. Sometimes, as soon as you type the word “crisis,” your browser will auto fill with these options: Crisis Plan Template Crisis Plan Free Template Crisis Management Plan Crisis Communications Plan (with an […]

GM Hires Crisis Communication Expert

GM Crisis Expert

By Gerard Braud GM has hired a Crisis Communication Expert to help the company communicate their way out of a crisis surrounding their faulty ignition switches, according to headlines. Why do companies hire crisis communications experts after a crisis? Why don’t companies hire a crisis communications expert before they ever have a crisis? Why don’t […]

Postpone Your Crisis: Crisis Communication Wisdom with a Twist

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By Gerard Braud Consider this: scheduling your crisis may be the wave of the future. Rather than being ambushed and surprised by a sudden crisis, which forces you into crisis communication, consider the model used by many of your leaders who ignore my plea to plan for the worst. Here is how it works. Many […]

Getting Ready to Get Ready to Get Started to Begin

Gerard braud blog

by Gerard Braud Corporate public relations moves too slow. Not a day goes by that I don’t have a phone call with a public relations person who is telling me what they can’t do and why they can’t do it. This trend concerns me gravely. I call this getting ready to get ready to get […]

The Great Crisis Communication Lie: A Plan Can’t Anticipate Everything

Crisis Communication movie gerard braud

By Gerard Braud It’s been said that the person who says something can’t be done is always right. Does this adage apply to crisis communication and crisis communications plans? The Malaysia Airlines crisis and communication challenges with the media and families have many in public relations saying, “This is unprecedented. You can’t prepare for this.” […]

Crisis Communication Case Study: Malaysia Airlines

Malaysia-Blog

By Gerard Braud Ask any expert in global crisis communications how Malaysia Airlines should be communicating during their crisis and you will get varied opinions. Having worked in Malaysia many times writing crisis communications plans and teaching media training, I would like to offer five things worth considering, should you face a prolonged crisis that […]

Crisis Management & Crisis Communication: The Justin Bieber Case

Justinbieber

By Gerard Braud In crisis management and crisis communication you must manage the rule of thirds, as it relates to your brand and the management of your reputation. Define the rule of thirds this way: One third of the audience loves you – and nothing can change that. One third of the audience hates you […]

3 Symptoms of Emergency News Release Syndrome and 3 Ways to Deal With Them

Emergency News Release Gerard Braud

By Gerard Braud Our last article focused on the need for public relations experts to be more strategic as they accomplish tactical tasks. You were reminded that the articles you write must result in behavior change. Your Tweets, Facebook posts and videos must also result in change such as better employee productivity, more sales, or […]

Media Training Advice: 3 Lost Public Relations Opportunities in the Duck Dynasty Reaction

Phi on Blacks

By Gerard Braud Our focus on media training, crisis communications and public relations extends into the Duck Dynasty controversy and three lost opportunities. Put your politics, religion and personal views about gender, sexuality and race aside for a moment in order to put these observations into the context for which they are intended. Today’s primary […]

“I Cannot Tell A Lie” — If George Washington’s Quote Applied to Social Media and Public Relations

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By Gerard Braud Yet one more group of public relations and marketing professionals has asked me to speak at their PR & Marketing conference about the wonderful ways social media will allow them to connect and sell to their customers. I love to speak at conferences, but I cannot tell a lie, especially about social […]

Newton to Media: Please Stay Away on Sandy Hook Anniversary

Sandy Hook 2

By Gerard Braud It is a bold move; perhaps unprecedented. Certainly in my career in crisis communications and my prior career as a reporter, I cannot recall a community that has suffered a crisis, asking the media to stay away. However, officials in Newtown, Connecticut are asking the media to stay away on December 14th, […]

Media Training for CEOs and Executives Worldwide May Save Their Jobs & Protect Their Profits – Ask Lululemon Founder Chip Wilson

Gerard Braud Media Training Manual

By Gerard Braud Every media training class I teach worldwide begins with this phrase: “If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money?” Here is an image straight from my media training manual if you need proof. Here is a video lesson […]

Citizen Journalism: How Breaking News Got Broken and 5 Things You Need to Do Now

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By Gerard Braud Watch the news coverage as winter storms move across the United States, leaving many people without power in the cold for up to two weeks. Much of this story is being told through the eyes of the so-called, “citizen journalists.” Citizen journalism is one of the reasons breaking news got broken. While […]

Managing Expectations: 12 Crisis Communication Action Items for Winter Storms

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By Gerard Braud Crisis Communications, a working Crisis Communication Plan as well as good media training skills will be critical in the next few days as bad weather moves across the United States. Before the weather gets to you, now is the time to begin managing the expectations of your customers and employees. Many of […]

Media Training Advice to Toronto Mayor Rob Ford

Toronto Media Training Braud

By Gerard Braud When media training a candidate, politician, or elected official, one of the hardest things to teach them is when to shut up. In every media training class I impart this expert advice to the trainee: “When you are digging a hole for yourself, put down the shovel.” Toronto May Rob Ford has […]

Navigate the Waters of Reputational Repair: 5 Steps to Effective Crisis Communications Planning

By Gerard Braud Navigating the waters of a crisis requires a good crisis communication plan before the waters ever begin to rise. Clear sunny day planning, long before your darkest day, is the secret. In today’s social media filled world, this has never been more true. Sadly, in our social media world some public relations […]

Did Lululemon’s Crisis Communication Efforts on Social Media Create a Bigger Crisis?

reax Lululemon FB

By Gerard Braud A bad media interview caused by insufficient media training is creating a crisis communication problem on social media. Experts will weigh in on this, but I don’t think any one expert has the answer as to the best way to handle this. I really want to know what you think. The founder […]

Experts in Crisis Communication Agree: Home Depot Tweet Gone Wrong: 5 Things Your Public Relations Team Should Do Right Now

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By Gerard Braud Experts in crisis communication know social media in corporate communications is highly likely to lead to a crisis. I would say more brands are likely to be harmed than helped by a social media brand page. Home Depot leaders acted swiftly to fire an outside agency and an employee who posted a […]

The Tricks & Treats of Facebook in a Crisis

WilliamsOlefins

By Gerard Braud Is Facebook your friend or foe in a crisis? The frightening truth is it really depends on a lot of factors. (Don’t be afraid to look at Facebook in an all new light when you join us for this special Halloween webinar.) Let us start with a discussion about your brand page. […]

Lesson 11: Test Your Security Team During Your Crisis Communications Drill

CrisisDrillGerardBraud

By Gerard Braud While working with crisis communications clients, I provide a “first critical statement” template.  This template is intended to be read to the media, emailed to employees, and posted to the web in the first hour of a crisis when little is known about the emerging crisis. Some companies that operate facilities that […]

Lesson 10: Mock Media in Your Face at Your Crisis Communication Drill: Six Great Tips

By Gerard Braud A real crisis is a pressure cooker and your crisis communications drill should replicate that. The pressure causes the media to be intense and often abrupt. The media may appear hostile. You will see similarities between media and sharks that sense blood in the water. Your crisis communications drill must duplicate that. […]

Lesson 9: How to Keep Your Crisis Communications Drill Realistic?

By Gerard Braud What a nice complement I received today after a crisis communications drill with a nuclear power plant and four government agencies. The Governor’s Office of Homeland Security and Emergency Preparedness thanked our mock media team for the intense questioning and realism of our news mock conferences. “I participated in a crisis drill […]

Lesson 8: Which Team is in Charge During Your Crisis Drill?

By Gerard Braud I worked in drills in which I facilitate everything on behalf of the crisis communications team, while also developing the scenario for the drill. I’ve also worked in drills in which the emergency manager selects the drill scenario and acts as lead facilitator. Simultaneously, I facilitate only the cascading events dealing with […]

Lesson 6: Who Should Participate in Your Crisis Communications Drill?

By Gerard Braud Various teams within your organization can organize crisis drills. If no one else within your company, government agency or non-profit is organizing an annual crisis drill, then individuals within the communications department can take the lead to organize a drill. Ideally, to get a well rounded drill you want to test your […]

Lesson 5: Equal Parts of Your Crisis Drill: Add Crisis Communication

By Gerard Braud  Too many crisis drills are lopsided. They are often organized by Emergency Managers who primarily want to measure the decision making and response time of those who must address the physical aspects of a crisis. Often missing from these drills is the realistic aspects of “pesky” reporters “getting in everybody’s way” and […]

Lesson 4: Test Your Crisis Communication Speed

By Gerard Braud How quickly can you get approval for and issue a statement to the media, your employees and other key stakeholders during a crisis? Your crisis communication plan should clearly spell out what is acceptable and what is not acceptable. It greatly disturbs me to see that some companies and government agencies think […]

Lesson 3: Test Your Crisis Communications Plan

By Gerard Braud There are many articles throughout this blog about what makes for a good crisis communications plan. I believe so many documents that proport to be crisis communications plans fall far short of what is needed to effectively communicate when “it” hits the fan. A great way to find out if your crisis […]

Lesson 2: “This is a Drill”

By Gerard Braud Rule number one during a crisis communications drill is to never have anyone accidentally think a real crisis is happening, when it is not. Hence, in all written communications and on every phone conversation and radio conversation, you must generously use the phrase, “This is a Drill.” For phone calls, the first […]

Lesson 1: Why Have a Crisis Communications Drill?

By Gerard Braud  Would you rather screw up in public or screw up in private? That’s really what a crisis communications drill is all about. On a clear sunny day you have the ability to practice for how you will respond and behave on your darkest day. A crisis communications drill is designed to allow […]

PRSA Workshop Resources

As a PRSA member, here are some additional resources and links to supplement our program on social media, crisis communications, and secrets to effective communications when “it” hits the fan. 1) A copy of my First Critical Statement can be downloaded with this link. To download it for free, enter the coupon code CRISISCOMPLAN An […]

Social Media When “It” Hits the Fan

By Gerard Braud, CSP, Fellow IEC There is so much to hate about social media. Yet there are so many new avenues of communications available to you during a crisis, that it becomes hard to hate social media. On the other hand, during a crisis social media can blow up with excessive criticism and hate. […]

7 Things Your Crisis Communications Drill Should Test

By Gerard Braud A clear sunny day is the best time to deal with your crisis. Your darkest day is the worst time to deal with a crisis. Let me explain… A Crisis Communications Drill can simulate realistic emotions and pressures in a controlled environment, where you can mess up in private, rather than messing […]

Three Things Every PR Person Needs to Finish Before the End of the Year

Entergy Drill Gerard braud

By Gerard Braud The pretty stuff always gets more attention than the ugly stuff. Preparing for media interviews and crisis communications is not as sexy as a newsletter or brochure. But when “it” hits the fan, will your customers, employees and the media be remembering your great graphics? Or will they form their opinion of […]

This CEO is a Train Wreck: 9 Crisis Communication Lessons You Can Learn

Trainwreck CEO

By Gerard Braud Crisis communications requires fast comment from company officials when a crisis happens. The spokespeople must also have media training and must be flawless in their news conference. In a major crisis, you should be talking with the media within one hour or less of the onset of the crisis. The CEO featured […]

YouTube, Media Relations & Crisis Communications for Cleveland Kidnapping Victims

By Gerard Braud YouTube is great for crisis communications. It is even more powerful when this social media tool is combined with traditional crisis communications and media relations. Hats off to my colleague Barbara Paynter at Hennes Paynter Communications for the way her team used YouTube with regard to the three Cleveland women who underwent […]

Three Media Lessons from Paula Deen

Paula Deen Today Show

by Gerard Braud “I is what I is, and I’m not going to change.” That is the costly statement made by Paula Deen to Matt Lauer in an NBC Today Show. “If you could attach a dollar to every word you say, would you make money or lose money?” Those are the first words every […]

Tutorial #23: Now is the Time for PIOs and Official Spokespeople to Embrace and File CNN iReports

Tutorial #23 by Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #22: Keep it Short

Tutorial #22 by Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #21: Great New Gadgets for iReporting and Web Videos

Tutorial #21 by Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #18: How You Can Create Great Videos Holding Your iPad or iPhone at Arm’s Length

Tutorial #18 by Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #17: Using SKYPE.com for Live Reports on CNN & HLN

Tutorial #17 by Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #15 Determining When to Use Ear Buds and Headphones for Interviews on Your iPad or iPhone

Tutorial # 15 By Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis […]

Tutorial #14: Framing and the Rule of Thirds for Your Web Videos

Tutorial #14 By Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Dark Day Crisis Planning Must Begin on a Sunny Day

By Gerard Braud Few organizations in the world face the communications challenges of America’s Rural Electric Cooperatives. On any given day customers could be protesting over electric rates. Workers could be under attack for disconnecting service. Board members could be scrutinized for per diems, travel or expenses. Add to that the growing influence of negative […]

Learn to Use the Technology You Need for Crisis Communications Using Your Smart Phone

By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} Everything […]

Get the Right Technology to be a CNN iReporter

By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Crisis Communication for West Texas Fertilizer Plant in Waco: Why PIOs, Emergency Managers and PR People Should be Using CNN iReports

By, Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

iReports for Public Relations and Crisis Communications: Why Your Company or Government Organization Should Create a CNN iReport Account Today

CNN Ireport Account

By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Manage the Expectations of Your Audience: Story Telling Secrets of the Media and a CNN iReporter

By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Compare and Contrast News Stories: Secrets of the Media

Isaac Flooding Gerard Braud

By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Get the Right Tools to Be a Good iReporter

Tropical Storm Lee iReport

By Gerard Braud  {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Set Up Your CNN iReport Account on a Clear Sunny Day

By, Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Hurricane Isaac: iReports Before, During and After. Is This Guy Crazy?

IReport Voting page

By, Gerard Braud (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.) […]

Crisis Communication Priorities for a Sudden Crisis

Airplane

(Writer’s note: Please take 15 seconds of your time to vote for me to win a CNN I-report award for my in-depth storytelling and reporting on Hurricane Isaac.  With your vote, I can win the Community Choice Award. Your first vote is greatly appreciated, but to make an even bigger impact you can vote everyday […]

Dark Day Crisis Planning Must Begin on a Sunny Day

By Gerard Braud Few organizations in the world face the communications challenges of America’s Rural Electric Cooperatives. On any given day customers could be protesting over electric rates. Workers could be under attack for disconnecting service. Board members could be scrutinized for per diems, travel or expenses. Add to that the growing influence of negative social […]

What Are the Secrets to a Crisis Communications Plan?

(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) By Gerard Braud It is critical to pick the right tools for crisis […]

Be a Control Freak with Your Crisis Communication

(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) By Gerard Braud Your first choice when “it” hits the fan should be […]

The Media Are Listening in a Crisis

(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) By Gerard Braud Among those listening and fostering social media are the mainstream […]

How to Write a Crisis Communications Plan with Pre-Written Statements

Gerard Braud * 15

By Gerard Braud In crisis communications, you should have two types of pre-written communication documents. The first is for fast release, called a “First Critical Statement.” Some companies call these “holding statements.” The First Critical Statement is a way to tell the world that a) a crisis has happened, b) you know about it, c) your […]

How to Write a Crisis Communication Plan? Step One: Identify What Could Go Wrong?

By Gerard Braud (Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) The decision to use social media for crisis communications is […]

Lone Star College Shooting – Crisis Communication Case Study

Web Notice - Bad copy

I’m frustrated by the continued failure by schools and colleges to communicate well during a crisis. Rather than adding thoughts here, please visit http://blog.schoolcrisisplan.com/?p=95

What Leaders & PR People Can Learn from Lance Armstrong: Denial & Crisis Communication

Gerard Braud Lance Armstrong Crisis

By Gerard Braud Lance Armstrong’s denial of doping over the years provides a valuable crisis communications and public relations case study for analyzing denial by powerful people and how they communicate in a crisis. This is important for two reasons: 1) Public relations people may give excellent advice and professional council, but be rebuffed by […]

One Month After Sandy Hook: Effective Crisis Communications In Critical Times

One Month After Sandy Hook Elementary: Effective Crisis Communications In Critical Times  By Gerard Braud (Free conference call – Listen on Demand REGISTRATION IS FREE TO ALL) [Editor’s Note: I recall the morning I received a frantic call from my daughter when there was a shooting on her campus. The school failed on a grand scale […]

3 Dead in Murder-Suicide: The Time is Never Right to a Write a Crisis Communications Plan

Friday 2 people were murdered, then the killer killed himself. One of the murders, as well as the suicide, was done “in the workplace.” I won’t say where, out of respect for the privacy of the person who called me the day before. All of this happened where he works. Just 24-hours before, on Thursday, […]

Write and Complete a World-Class Crisis Communications Plan in the Two Most Intense and Productive Two Days of Your Career

Join Global Crisis Communications Expert Gerard Braud in Denver, CO October 29 & 30, 2012 Save Time – Save Money – Save Lives Watch this video on YouTube via this link Watch the video in your browser below by clicking on the image You need a Crisis Communications Plan, but you don’t have time to […]

Beware the Ides of March: Wisdom for Crisis Communications & Public Relations

Beware the Ides of March

The phrase, “Beware the Ides of March,” has always been a favorite chant of mine. Billy or B-Shakes, to his friends, also known formally as William Shakespeare, penned the line for his play Julius Caesar. A soothsayer warns Caesar, “Beware the Ides of March,” forewarning that Julius would be killed on… you guessed it, March […]

National Speakers Association (NSA) New Orleans: Home of New Orleans Keynote Speakers

The National Speakers Associations of New Orleans (NSA New Orleans) has been the foundation of my professional speaking career, positioning me as a keynote speaker in New Orleans, as well as a conference presenter and keynote speaker on 5 continents. NSA New Orleans has allowed me to focus on being an expert in media training […]

Media Training Tip: What to do Before the End of the World

communications planning photo

The Mayan calendar ends in December 2012 and many have wondered if this signals the end of the world. One colleague jokingly asked me if her company could forgo Media Training and writing a Crisis Communications Plan in 2012, because the world may end. She has been putting off these tasks for two years. Each […]

Media Training Tip: Don’t Leave The Audience Thinking “What Does That Mean?”

media training gerard braud

What bugs the ever living daylights out of me is hearing people speak in mumble jumble that they think means something, but it means nothing at all. This mumble jumble is corporate speak, buzzwords, jargon and government acronyms. I’m fortunate enough that people pay me an honorarium to speak at numerous conferences, corporate meetings and […]

So… The new International Media Training No-No

Media Training - Gerard Braud - Braud Communications

Soooooo…. I’ve noticed a new trend. Soooooo…. it appears people think every sentence needs to start with “Soooooo….” Soooooo…. stop it already! I first noticed this alarming trend while teaching media training to a global defense contractor in Los Angeles in 2010. One engineer — a lead engineer –started every sentence with “Soooooo….” It was driving […]

Media Training Coach Tip: The #1 Technique to Shut Down Reporter Speculation

Braud Communications media training tip

As a media training speaker and media training coach, my clients can sometimes find themselves asking, “What’s the worst that could happen? How much worse could it get? But what if…?” Oh, those great “what if” questions – reporters love those.  Why?  Well, reporters love a great story and sometimes the story doesn’t materialize the […]

Media Training of the Future for Your Emergency Operations Center, Emergency Manager, and Public Information Officer

Braud Communications Technology Crisis

How to Improve Your Crisis Communication During a Disaster It was a surprise to many Emergency Managers and Public Information Officers. After being in demand for telephone interviews during Tropical Storm Lee on September 3-5, 2011 near New Orleans, The Weather Channel opted to start taking live reports from a resident on the front porch […]

Social Media Revolutions & How to Write a Social Media Policy

How to Write Your Social Media Policy March 1st Webinar Plus the Social Media Revolution – What You Can Learn from Global Events The time is NOW. Social Media is changing nations. But are you watching from the sidelines or digging in and learning how this affects your communications where you work and with your […]

Top 3 Goals for Communicators in 2011

When we look back at the last year and look ahead to this year, I see 3 things that every communicator should do in order to be successful. The 3 things are: 1) Be strategic 2) Be opportunistic, and 3) Be Persistent When communicators ask for advice, I often tell them to know the difference […]

Crisis Communications 2010 and the Tiger Woods Scandal

By Gerard Braud It’s hard to believe that in 2010, people can still screw up public relations, crisis communications, crisis management and media relations, as much as Tiger Woods and his handlers. Friday’s statement by Woods was old school. It was bad. It was too little. It was too late. The Gerard Braud school of […]

Leadership and Crisis Communications – Sins of 2009 & How to Redeem Yourself in 2010

This is our 5th and final day of looking back at the sins of 2009 and ways to redeem ourselves for 2010. Today we’ll look at what leaders don’t know. In 2009 I launched a new keynote called, Leadership When “It” Hits the Fan. It has placed me on the stage in front of a […]

Tweet Heard ‘Round the World – Crisis Communications & Social Media

January 15, 2009 generated the Tweet Heard ‘Round the World, as a TwitPic became the first official news coverage of an airplane landing in the Hudson River. We’ll discuss this game changer and the changing face of crisis communications in a special teleseminar called, “Social Media When It Hits the Fan.” Please register now. Tuesday, […]

Social Media Crisis Communications & Shiny New Objects – Sins of 2009

Today we’re going to look at one of the biggest sins of 2009… shiny new objects syndrome. When I look back at 2009, I’ll remember it as the year that people became obsessed with Twitter and Facebook. Seems everywhere I turned, people were clamoring over these shinny new objects… like aborigines who have seen themselves […]

Gerard Braud – Being Opportunistic – PR Sins of 2009 & How to Redeem Yourself in 2010

As we look back at the sins of 2009 and ways to redeem yourself in 2010, today’s lesson is about how to be opportunistic. Opportunistic means you take advantage of a situation to get what you want. Maybe it is because I grew up in a large family and had to fight my 3 older […]

Gerard Braud – The Sins of 2009 & How to Redeem Yourself in 2010 – Tuesday

This week we’re looking at the Sins of 2009 and how to redeem yourself in 2010. Today’s topic is “No” Doesn’t Mean “No!” 2009 was a year when we heard “no” a lot at work. Request for new projects, new training, new budgets, were often greeted with a big fat, flat out “no.” A colleague […]

Top Sins of 2009 & How to Redeem Yourself for 2010 – Monday

For the next 5 days we’ll be looking at the sins of 2009… and what you can do to redeem yourself in 2010. Each year when I look back and look ahead for this program, I generally focus on crisis communications, media training and public relations. But this year, we need to take some time […]

Misinformation Alert: Media Training & Crisis Communications Plans, NIMS, Emergency Communications & More from Gerard Braud

Big warning on the BraudCast today. Big warning as we commemorate September 11th. Big warning as we remember August 29th, the recent anniversary of Hurricane Katrina. Big warning as your kids go back to school. Big warning for all executives. Big warning for everyone in public relations. Why all the warnings? After September 11th and […]

Media Training, Whole Foods, Health Care Reform & Cow Poop

The most fundamental rule of media training that I discuss with every executive is this: “If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money?” That brings us to Whole Foods and the much publicized letter to the editor in the Wall Street […]

Crisis Communications, Michael Jackson & Your Executives

I’ve been wanting to share these thoughts with you since the story first broke about the death of Michael Jackson, but I thought some may consider it insensitive or overtly opportunistic too close to his death. But now that some time has passed, let’s examine what we, as communicators, can learn from the death of […]

H1N1 Swine Flu Crisis Communications Plans in Vacation Land – Mexico and the Swine Flu

I’m just back from a summer vacation to Mexico, where I’ve been thinking about you. My wife, 2 daughters and I went on our annual scuba diving trip to Cozumel, Mexico, to find the island is virtually deserted because tourists are afraid they’ll get the Swine Flu. One tourism official tells me it is worse […]

Tweets on University of South Florida

Interesting Tweets… trying to find out how many students are talking. Interesting that media, including Ann Curry, are sending Tweets to students. Other news media giving a live video feed link.

Lesson 23: Selecting the Right Spokesperson

By Gerard Braud www.braudcommunications.com Picking the right spokesperson really depends upon the situation. Many organizations tend to have two extremes in selecting spokespeople. Some organizations always send out their top PR person while other organizations insist that only the CEO speak. I endorse neither of these approaches as perfect and will suggest that sometimes the […]

Lesson 22: The Power of Passion

By Gerard Braud www.braudcommunications.com  Few things are as underestimated in a media interview as the passion a spokesperson conveys. In lesson #8 we talked about why the facts don’t matter and how to create great quotes. If you learn to combine great quotes with passion you not only insure your quote gets used in a […]

Lesson 21: The Secret to Handling Negative Questions

By Gerard Braud www.braudcommunications.com Most questions from most reporters are negative. News in general tends to be negative because it is usually about serious change or a disaster. I wish news wasn’t negative, but I spent 15 years in the business trying to change that and couldn’t. Then I’ve spent every year since 1994 trying […]

Lesson 20: The Secret to Internalizing Key Messages

By Gerard Braud www.braudcommunications.com In the early stages of media training, many students are skeptical about the concept of key messages. Accepting key messages and using key messages effectively takes time and practice. As I mentioned in lesson 15, in most media training classes I first conduct a baseline interview, then I introduce the concept […]

Lesson 19: Preparing for a Desk Side Visit

By Gerard Braud www.braudcommunications.com  If you are a big organization, occasionally a reporter from a major media outlet will call and ask for permission to do a “desk side visit.” Be careful. These can be deadly. A desk side visit is when a reporter wants to come by the office, not to write a particular […]

Lesson 18: Practicing for the Big Negative News Story

By Gerard Braud www.braudcommunications.com  So far we’ve discussed what an ordinary media training program includes and we’ve discussed the need to practice before every interview. But if you are being interviewed about a negative issue by an investigative reporter or a major publication or network news magazine, you need more than your average media training […]

Lesson 17: What Makes the Media Say Wow! – Commit News

By Gerard Braud www.braudcommunications.com As a reporter, I generally hated going to a news conference or a media event that was about good news. It’s not that I’m opposed to covering good news, it’s just that generally the spokespeople were poorly prepared and the organizers were completely oblivious of the wants, needs and desires of […]

Lesson 15: How to Structure Media Training

By Gerard Braud www.braudcommunications.com One of the most difficult challenges I have in my job as a media trainer is to get executives to carve out time in their schedule for training. As mentioned in lesson 2, some don’t see the financial benefit. An even greater percentage are afraid of what ever embarrassment they may […]

Lesson 11: Why do they interview people with no teeth who live in a trailer (with all due respect to trailer dwellers)

By Gerard Braud www.braudcommunications.com Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care. And let’s realize that while hoping to someday fulfill the dream of home ownership, many people live in an affordable alternative – a mobile home. […]

Lesson 9: The Myth about 3 Key Messages

By Gerard Braud www.braudcommunications.com  So in the last lesson, we talked about not letting facts get in the way of a good story. The secret is to keep it simple. When you go through media training (which I enjoy teaching more than anything in the world and I would still do every day even if […]

Lesson 8: The Facts Don’t Matter

By Gerard Braud www.braudcommunications.com One day, as a joke in the newsroom, I uttered the phrase, “don’t let the facts get in the way of a good story.” We all laughed. A colleague was pushing for a story to make the evening news, but there were lots of holes in the story and I (who […]

Lesson 7: Never get in a fight with someone who buys ink by the barrel

By Gerard Braud www.braudcommunications.com  I find it unbelievable that in the 21st century we still find executives who don’t want to take on a reporter or news outlet that has wrongly damaged their reputation. The traditional way of responding to a media outlet that makes a factual error is to ask the management for a […]

Swine Flu Rumors & Haig – Biden Syndrome

Swine Flu and Crisis Communications are our topic this morning. Two of the worst classic behaviors of crisis communications are beginning to take shape as we get several days into the Swine Flu hysteria. So I come to you today with warnings so that you can look for these behaviors, then I want to give […]

Swine Flu

Swine Flu – those should be the first words out of your mouth when you get to the office today. The fact that there is a new global pandemic threat could be the best thing to happen to your communications and public relations department all year. Why? Because corporate leaders will be willing to spend […]

An April Fool Who Lost His Crisis Communications Plan

Imagine you invest lots of time and money to develop and write your crisis communications plan, then you lose it. It’s happening more often than you might think. To find out how and why this is happening, take a listen to today’s BraudCast.

Gerard’s Top 5 Tips for 2009 – Day Two – Can We Talk?

Your executives will be talking more in 2009 and so will your employees. With the economic issues we all face, the media and employees will be asking tough questions… perhaps the toughest your executives have ever been asked. And when times are tough, employee morale can go down and employee talk can turn negative, further […]

Gerard’s Day 1 Tip for 2009 – Dealing with the crisis

Welcome to the New Year. Generally, the New Year is a time of great optimism, but heading into 2009 there is a lot of uncertainty. It’s going to be especially challenging for a lot of people in public relations, so I’ve put together this short 5 part series to provide some guidance to communications professionals […]