Lesson 19: Preparing for a Desk Side Visit

By Gerard Braud www.braudcommunications.com  If you are a big organization, occasionally a reporter from a major media outlet will call and ask for permission to do a “desk side visit.” Be careful. These can be deadly. A desk side visit is when a reporter wants to come by the office, not to write a particular […]

Lesson 18: Practicing for the Big Negative News Story

By Gerard Braud www.braudcommunications.com  So far we’ve discussed what an ordinary media training program includes and we’ve discussed the need to practice before every interview. But if you are being interviewed about a negative issue by an investigative reporter or a major publication or network news magazine, you need more than your average media training […]

Lesson 17: What Makes the Media Say Wow! – Commit News

By Gerard Braud www.braudcommunications.com As a reporter, I generally hated going to a news conference or a media event that was about good news. It’s not that I’m opposed to covering good news, it’s just that generally the spokespeople were poorly prepared and the organizers were completely oblivious of the wants, needs and desires of […]

Lesson 15: How to Structure Media Training

By Gerard Braud www.braudcommunications.com One of the most difficult challenges I have in my job as a media trainer is to get executives to carve out time in their schedule for training. As mentioned in lesson 2, some don’t see the financial benefit. An even greater percentage are afraid of what ever embarrassment they may […]

Lesson 11: Why do they interview people with no teeth who live in a trailer (with all due respect to trailer dwellers)

By Gerard Braud www.braudcommunications.com Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care. And let’s realize that while hoping to someday fulfill the dream of home ownership, many people live in an affordable alternative – a mobile home. […]

Lesson 9: The Myth about 3 Key Messages

By Gerard Braud www.braudcommunications.com  So in the last lesson, we talked about not letting facts get in the way of a good story. The secret is to keep it simple. When you go through media training (which I enjoy teaching more than anything in the world and I would still do every day even if […]

Lesson 8: The Facts Don’t Matter

By Gerard Braud www.braudcommunications.com One day, as a joke in the newsroom, I uttered the phrase, “don’t let the facts get in the way of a good story.” We all laughed. A colleague was pushing for a story to make the evening news, but there were lots of holes in the story and I (who […]

Lesson 7: Never get in a fight with someone who buys ink by the barrel

By Gerard Braud www.braudcommunications.com  I find it unbelievable that in the 21st century we still find executives who don’t want to take on a reporter or news outlet that has wrongly damaged their reputation. The traditional way of responding to a media outlet that makes a factual error is to ask the management for a […]

Swine Flu Rumors & Haig – Biden Syndrome

Swine Flu and Crisis Communications are our topic this morning. Two of the worst classic behaviors of crisis communications are beginning to take shape as we get several days into the Swine Flu hysteria. So I come to you today with warnings so that you can look for these behaviors, then I want to give […]

Swine Flu

Swine Flu – those should be the first words out of your mouth when you get to the office today. The fact that there is a new global pandemic threat could be the best thing to happen to your communications and public relations department all year. Why? Because corporate leaders will be willing to spend […]