Can David Vitter Overcome Reputational Damage from a Crisis He Created?

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By Gerard Braud – In the world of crisis communications many will offer the expert advice that recovery is about reputational damage and repair. In the current political race for governor in Louisiana this week, the outcome will be decided on the consideration of how long reputational damage lasts and if a request for forgiveness […]

BraudCast Answer: What is your best advice to persuade your executives or CEO to take a media training class?

By Gerard Braud – It can be extremely difficult for public relations and corporate communications teams to convince their CEO or executives that one bad interview can severely harm their reputation or revenue. This week the BraudCast question was, “What is your best advice to persuade your executives or CEO to take a media training […]

BraudCast Question: What is your best advice to persuade your executives or CEO to take a media training class?

CEO media training 3Q braudcast

By Gerard Braud – CEOs and executives may fear embarrassment in a media training class, they may have a hectic schedule, or can’t justify spending their revenue on a media trainer. Public relations professionals and internal communications professionals often have a difficult time getting their CEO or executives to put media training on their calendar. […]

BraudCast Answer: When should your CEO be your spokesperson?

By Gerard Braud – Public relations professionals and corporate communications managers have weighed in across the globe to answer the question, “When should your CEO be your spokesperson?” Listen to the video to hear their responses as well as my professional recommendations then share your thoughts. This question is one of a series of debates […]

BraudCast Answer: How quickly do you need to issue a public statement when a crisis happens?

Companies, schools, and various organizations often spend hours writing press releases from scratch and reviewing them with their public relations managers and legal teams before they are ever presented to the media or to their employees. This slow process causes the media to become impatient and begin interviewing speculating eyewitnesses on the street, who may only make your […]

Tutorial #14 How to Frame Your Crisis Communications Videos Properly

Tutorial #14 By Gerard Braud – Crisis communications videos are rarely created by corporate spokespeople, government officials, emergency managers, or public information officers (PIO). However, they are an extremely effective way to communicate with your audiences in a crisis. You can be the official spokesperson and speak directly to the media about your crisis, rather […]

Tutorial #10 How to Manage the Expectations of Your Audience When Shooting Smartphone Videos During Your Crisis

Tutorial #10 By Gerard Braud – When making smartphone videos or CNN iReports, you need to plan your storytelling. Whether you are  communicating as a public relations spokesperson,  a Public Information Officer (PIO) for a federal or state agency, or for state, county or local government, it is crucial to manage the expectations of your […]

6 PR Questions: Are You a Rug or a Flying Carpet?

By Gerard Braud – In your public relations and communications role, which are you? Are you a rug or a flying carpet? My dream is for you to soar as a PR expert, being both a thought leader and a brilliant, innovative, practitioner of your craft. My fear is that you let the so-called leaders […]

4 Media Training Tips from Marco Rubio’s Interview with Chris Wallace

Marco rubio interview

By Gerard Braud – I’m irritated by how Chris Wallace conducted his interview with Marco Rubio on Fox News Sunday. The media interview is generating a barrage of news stories about where Rubio stands on the issue of whether the U.S. should have invaded Iraq. For the full context of this article, watch this clip […]

Media Interview Mistakes of Jeb Bush: The Sequel

jebbushreno

By Gerard Braud – In yesterday’s blog we talked about the impact a bad media interview can have on a spokesperson, whether it is a candidate running for office or a corporate executive. In the article, we examined presidential candidate Jeb Bush and his interview with Fox News. One additional aspect of a bad interview […]

When “It” Hits the Fan – Hurricane Season Readiness & Effective Communications

hurricane season

By Gerard Braud – Forecasters are watching for what might be the development of the first hurricane of 2015.  This happens just as the Louisiana Emergency Preparedness Association (LEPA) meets in Lake Charles, Louisiana, in advance of the official hurricane season. I’m delivering the opening keynote presentation to LEPA emergency managers this morning as we […]

4 Refreshing Public Relations, Crisis Communication and Media Relations Phrases

police chief

By Gerard Braud – In the past three weeks there have been three big public relations crises that have lead to unprecedented crisis communication. In these crises public relations professionals used phrases we should all say more often to the media, to our employees, and to our stakeholders. They include: I Was Wrong. I Made […]

#FireBrittMcHenry: The ESPN Media & Social Media Crisis

britt mchenry

By Gerard Braud– How would you or your company handle the situation if one of your employees did what ESPN reporter Britt McHenry did? A media and social media crisis has been created for ESPN and McHenry when a video was posted that showed McHenry berating an employee of an auto towing company. At this […]

Media Training Case Study: The Hillary Clinton Campaign

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By Gerard Braud – The media lessons of Herman Cain, in our last article, should be heeded well by the Hillary Clinton campaign as well as by all public relations experts, CEOs and executives. Lesson #1: Always consider the financial impact of your words. Lesson #2: When you have big negatives in your past, you […]

Media Training Case Study: Political Season Is Upon Us

Hermain Cain

By Gerard Braud – In yesterday’s article I mentioned The New York Times called me Friday for a comment about Rand Paul’s hostile interview with NBC’s Savannah Guthrie. When the Times starts calling for observations, that means the political season is in full swing. You can learn a lot about your own media interview dos […]

7 Media Training & Spokesperson Lessons from Rand Paul vs. Savannah Guthrie

guthrie paul interview

By Gerard Braud – The New York Times called me Friday for a comment about Rand Paul’s hostile interview with NBC’s Savannah Guthrie. When the Times starts calling for observations, that means the political season is in full swing. Reporter Alan Rappeport does a great job covering candidates and the things they say in his […]

5 Crisis Communication Tips to Prevent Secret Service Style Delays

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By Gerard Braud – Secret Service Director Joseph Clancy said it took five days before he was informed that a car carrying two agents struck a security barrier outside the White House. How long does it take in your company for you to find out about an event that could be a potential crisis that […]

Brand Judgment Day

Racist chant

By Gerard Braud – Judgment day in the Biblical sense is the Godly determination of your fate at the end of time. We’ve been taught that we do not know the hour or the day of our death or judgment. But in the world of your brand, your products, and your services, we do know […]

The Self-Centered Media and How it Affects You  

KSLA Gerard Braud Helicopter

By Gerard Braud – The media love their gadgets. They also love promoting their gadgets. At KSLA 12 in Shreveport, Louisiana, LifeEye12 was our mother ship. That is why I laughed so hard when the opening scene of the movie Anchorman shows Ron Burgundy stepping out of his helicopter. I’m not, however, laughing at CNN’s […]

Selecting the Right Spokesperson: Should it be Multiple People?

Trainwreck CEO

Who should be your media spokesperson? In this series of blogs, we have reviewed the argument for the CEO serving as the spokesperson and the PR person serving as the media spokesperson. Consider option 3: Should a Variety of People Should Serve as Your Media Spokespeople? A subject matter expert, with proper media training, can be […]

A PR Epiphany About Your Value As a Public Relations Expert

Gerard Braud Epiphany PR

Did you find your moment of public relations epiphany following yesterday’s blog and BraudCast video? I’d love for you to write me at gerard@braudcommunications.com and tell me what it is. In addition to yesterday’s epiphany, there are several others I’d like to share with you as we all work together as communications professionals seeking to achieve effective […]

Media Training 29: Conclusion

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By Gerard Braud www.braudcommunications.com We began this 29 lesson discussion with the admonition, “Don’t talk to the media.” The original admonition was that you speak through the media to your audience and the media’s audience. But as we conclude, let me take this thought a bit further. We’ve poured out for you 29 lessons of […]

Media Training 28: Speaking Off the Record

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By Gerard Braud www.braudcommunications.com Never agree to speak off the record. This lesson really could end with just that phrase: Never speak off the record. Speaking off the record has been taboo among the wisest media trainers and public relations sages for decades, but rarely do I teach a media training class in which I don’t […]

Media Training 23: Selecting the Right Spokesperson

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By Gerard Braud www.braudcommunications.com Picking the right spokesperson really depends upon the situation. Many organizations tend to have two extremes in selecting spokespeople. Some organizations always send out their top PR person while other organizations insist that only the CEO speak. I endorse neither of these approaches as perfect and will suggest that sometimes the […]

Media Training 18: Practicing for the Big Negative News Story

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By Gerard Braud www.braudcommunications.com  So far we’ve discussed what an ordinary media training program includes and we’ve discussed the need to practice before every interview. But if you are being interviewed about a negative issue by an investigative reporter or a major publication or network news magazine, you need more than your average media training […]

Media Training 15: How to Structure Media Training

Braud Media Training_2720*

By Gerard Braud www.braudcommunications.com One of the most difficult challenges I have in my job as a media trainer is to get executives to carve out time in their schedule for training. As mentioned in lesson 2, some don’t see the financial benefit. An even greater percentage are afraid of what ever embarrassment they may […]

Media Training 11: Why do they interview people with no teeth who live in a trailer (with all due respect to trailer dwellers)

Gerard Braud Audience 11

By Gerard Braud www.braudcommunications.com Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care. And let’s realize that while hoping to someday fulfill the dream of home ownership, many people live in an affordable alternative – a mobile home. Let’s […]

Media Training 9: The Myth about 3 Key Messages

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By Gerard Braud www.braudcommunications.com  So in the last lesson, we talked about not letting facts get in the way of a good story. The secret is to keep it simple. When you go through media training (which I enjoy teaching more than anything in the world and I would still do every day even if I […]

Media Training 6: I Wonder What the Next Question Will Be?

Katrina Media_0318

By Gerard Braud www.braudcommunications.com  I want you to think for a moment about the last interview you did with a reporter. The reporter asks you a question then you start talking. Think very carefully now – what were you wondering the entire time you were answering the question? In most cases, my media training students […]

Media Training 5: The Media are Biased

Gerard-Braud-Author-Book

By Gerard Braud www.braudcommunications.com There is much debate about whether the media are biased; especially whether there is a liberal bias. If you truly want to explore that subject, I suggest you read the book Bias by Bernard Goldberg. It has been my experience over the years that much of what is perceived as bias is really […]

Media Training 4: They Took Me Out of Context and They Left My Best Stuff on the Cutting Room Floor

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By Gerard Braud www.braudcommunications.com The 2 single biggest complaints I have heard from executives over the years, after they have done an interview, is that “the reporter took me out of context” or that “the reporter left my best stuff on the cutting room floor.” (If you are young, the cutting room is where film […]

How Do I Get a Seat at the Table? Times of Crisis Management and Crisis Communications Present an Opportunity

Seat Braud

Public relations people constantly ask, “How do I get a seat at the table?” The short answer for now is to take advantage of the Ebola hysteria. The seats are not handed out at the table. The seats are taken. During a time of crisis or potential crisis, leadership can be displayed by those who […]

Ebola Crisis Communications Lesson: Ask for Help

Of all the Power Point presentations by his leadership team members, the CEO only stood and applauded the vice president who showed he was having difficulties in his division, when the other vice presidents showed rainbows and green lights. The company was millions in debt with falling sales and the CEO knew that everyone who […]

NFL Crisis Management and Crisis Communications Double Standard

Suspend Goodell - Gerard Braud NFL Crisis

By Gerard Braud   NFL Commissioner Roger Goodell missed a crisis management and crisis communications opportunity to end the Ray Rice crisis. Sunday should have been the day Roger Goodell announced to the world that he would be suspending himself for one year. It would have displayed leadership in a crisis. It would have been […]

Crisis Communications Statements That Say Nothing

GW Today

By Gerard Braud Leaders are slow to communicate in a crisis, so I get excited when I see an executive initiate some type of crisis communications. However, the example I’m going to show you here, in my expert opinion, does little to effectively communicate. Also, with two potential crises, this executive opts to focus on […]

Crisis Communications Management: The Ebola Expert vs. The Social Media Celebrity Alarmist

Trump Ebola 2

By Gerard Braud Social media complicates crisis communications, especially when an expert is pitted against alarmists and detractors on social media. Crisis communications and crisis management get more difficult when the social media alarmist is a celebrity. Donald Trump has taken to his Twitter account to say that people with Ebola should not be brought […]

Social Media for Crisis Communications: Social Media for Crisis Communication and the Generation Gap

Gerard braud burger king 2

By Gerard Braud As we discuss social media as a crisis communication tool that allows you to reach your core audience, this is a good time to explore what I will describe as both the leadership gap and the generation gap, that social media presents. People in leadership positions, traditionally perform poorly in a crisis because […]

Media Training in New Orleans, Baton Rouge & Louisiana

By Gerard Braud Media training in New Orleans, Baton Rouge and other cities in Louisiana carry a special set of challenges. Usually the training is for spokesmen – as in all men. Seldom is the media training for spokespeople, representing both genders. The spokesmen generally work in the oil and chemical industry. Most are not […]

Expert Advice for Media Training Key Messages

By Gerard Braud Can we have an intimate, professional conversation? The presumption is you are an expert in public relations and that the executives and leaders where you work need expert key messages for media training, to be an expert spokesperson. Here we go: Good looking Intelligent Public relations professional Mistakes of the past Bullet […]

Crisis Communication Case Study: Malaysia Airlines

Malaysia-Blog

By Gerard Braud Ask any expert in global crisis communications how Malaysia Airlines should be communicating during their crisis and you will get varied opinions. Having worked in Malaysia many times writing crisis communications plans and teaching media training, I would like to offer five things worth considering, should you face a prolonged crisis that […]

Who Should Be Your Spokesperson in a Crisis?

Entergy Drill Gerard Braud

By Gerard Braud In media training and crisis communications training, there are many debates about who should be your spokesperson in a crisis. Here are three common arguments and what you should consider. Argument 1: The CEO Should Always Be the Spokesperson A CEO who wants to be the only spokesperson is destined for failure. […]

Crisis Management & Crisis Communication: The Justin Bieber Case

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By Gerard Braud In crisis management and crisis communication you must manage the rule of thirds, as it relates to your brand and the management of your reputation. Define the rule of thirds this way: One third of the audience loves you – and nothing can change that. One third of the audience hates you […]

Media Training for CEOs and Executives Worldwide May Save Their Jobs & Protect Their Profits – Ask Lululemon Founder Chip Wilson

Gerard Braud Media Training Manual

By Gerard Braud Every media training class I teach worldwide begins with this phrase: “If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money?” Here is an image straight from my media training manual if you need proof. Here is a video lesson […]

Managing Expectations: 12 Crisis Communication Action Items for Winter Storms

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By Gerard Braud Crisis Communications, a working Crisis Communication Plan as well as good media training skills will be critical in the next few days as bad weather moves across the United States. Before the weather gets to you, now is the time to begin managing the expectations of your customers and employees. Many of […]

3 Reasons Powerful People Say Dumb Things in Media Interviews

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By Gerard Braud Toronto Mayor Rob Ford has done it. So has Lululemon founder Chip Wilson. So have presidential candidates like Herman Cain and Sarah Palin. Each is guilty of saying dumb things in media interviews. Why do powerful people say dumb things in media interviews? Here are 3 reasons… First, powerful people fail to […]

Media Training Advice to Toronto Mayor Rob Ford

Toronto Media Training Braud

By Gerard Braud When media training a candidate, politician, or elected official, one of the hardest things to teach them is when to shut up. In every media training class I impart this expert advice to the trainee: “When you are digging a hole for yourself, put down the shovel.” Toronto May Rob Ford has […]

Navigate the Waters of Reputational Repair: 5 Steps to Effective Crisis Communications Planning

By Gerard Braud Navigating the waters of a crisis requires a good crisis communication plan before the waters ever begin to rise. Clear sunny day planning, long before your darkest day, is the secret. In today’s social media filled world, this has never been more true. Sadly, in our social media world some public relations […]

Did Lululemon’s Crisis Communication Efforts on Social Media Create a Bigger Crisis?

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By Gerard Braud A bad media interview caused by insufficient media training is creating a crisis communication problem on social media. Experts will weigh in on this, but I don’t think any one expert has the answer as to the best way to handle this. I really want to know what you think. The founder […]

Media Trainer Gives Advice to Chip Wilson, Lululemon Founder

Chip Wilson Bloomberg

By Gerard Braud Media training, media trainers and the executives and spokespeople who go through media training need to understand the importance of practicing before every media interview. Chip Wilson, Lululemon Founder is being criticized today for comments about how Lululemon pants only fit some women and the ongoing crisis or controversy over allegations that […]

Lesson 2: “This is a Drill”

By Gerard Braud Rule number one during a crisis communications drill is to never have anyone accidentally think a real crisis is happening, when it is not. Hence, in all written communications and on every phone conversation and radio conversation, you must generously use the phrase, “This is a Drill.” For phone calls, the first […]

Three Things Every PR Person Needs to Finish Before the End of the Year

Entergy Drill Gerard braud

By Gerard Braud The pretty stuff always gets more attention than the ugly stuff. Preparing for media interviews and crisis communications is not as sexy as a newsletter or brochure. But when “it” hits the fan, will your customers, employees and the media be remembering your great graphics? Or will they form their opinion of […]

Three Media Lessons from Paula Deen

Paula Deen Today Show

by Gerard Braud “I is what I is, and I’m not going to change.” That is the costly statement made by Paula Deen to Matt Lauer in an NBC Today Show. “If you could attach a dollar to every word you say, would you make money or lose money?” Those are the first words every […]

Tutorial #21: Great New Gadgets for iReporting and Web Videos

Tutorial #21 by Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Dark Day Crisis Planning Must Begin on a Sunny Day

By Gerard Braud Few organizations in the world face the communications challenges of America’s Rural Electric Cooperatives. On any given day customers could be protesting over electric rates. Workers could be under attack for disconnecting service. Board members could be scrutinized for per diems, travel or expenses. Add to that the growing influence of negative […]

Prescriptions for Great Media Interviews: Secrets You Need to Know Before Talking to Reporters

By Gerard Braud The doctor’s resume was impressive. It demonstrated a successful practice, plus a history of research and teaching. The ABC News program 20/20 wanted to do a story about the doctor’s research. The teaching hospital selected me to be the media trainer. After the best research possible, to prepare, I called the public […]

What Leaders & PR People Can Learn from Lance Armstrong: Denial & Crisis Communication

Gerard Braud Lance Armstrong Crisis

By Gerard Braud Lance Armstrong’s denial of doping over the years provides a valuable crisis communications and public relations case study for analyzing denial by powerful people and how they communicate in a crisis. This is important for two reasons: 1) Public relations people may give excellent advice and professional council, but be rebuffed by […]

One Month After Sandy Hook: Effective Crisis Communications In Critical Times

One Month After Sandy Hook Elementary: Effective Crisis Communications In Critical Times  By Gerard Braud (Free conference call – Listen on Demand REGISTRATION IS FREE TO ALL) [Editor’s Note: I recall the morning I received a frantic call from my daughter when there was a shooting on her campus. The school failed on a grand scale […]

Write and Complete a World-Class Crisis Communications Plan in the Two Most Intense and Productive Two Days of Your Career

Join Global Crisis Communications Expert Gerard Braud in Denver, CO October 29 & 30, 2012 Save Time – Save Money – Save Lives Watch this video on YouTube via this link Watch the video in your browser below by clicking on the image You need a Crisis Communications Plan, but you don’t have time to […]

Media Training Tip: What to do Before the End of the World

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The Mayan calendar ends in December 2012 and many have wondered if this signals the end of the world. One colleague jokingly asked me if her company could forgo Media Training and writing a Crisis Communications Plan in 2012, because the world may end. She has been putting off these tasks for two years. Each […]

Media Training Tip: Don’t Leave The Audience Thinking “What Does That Mean?”

media training gerard braud

What bugs the ever living daylights out of me is hearing people speak in mumble jumble that they think means something, but it means nothing at all. This mumble jumble is corporate speak, buzzwords, jargon and government acronyms. I’m fortunate enough that people pay me an honorarium to speak at numerous conferences, corporate meetings and […]

So… The new International Media Training No-No

Media Training - Gerard Braud - Braud Communications

Soooooo…. I’ve noticed a new trend. Soooooo…. it appears people think every sentence needs to start with “Soooooo….” Soooooo…. stop it already! I first noticed this alarming trend while teaching media training to a global defense contractor in Los Angeles in 2010. One engineer — a lead engineer –started every sentence with “Soooooo….” It was driving […]

Media Coach Training Tip: Fight for your Reputation! How to Respond to Negative Media Attention

Braud Communications Training web photo

I find it unbelievable that in the 21st century we still find executives who don’t want to take on a reporter or news outlet that has wrongly damaged their reputation. The traditional way of responding to a media outlet that makes a factual error is to ask the management for a retraction. But sometimes the […]

Media Coach Training Tip: Control the Interview Questions with Leading Answers

Braud Communications Interview with Media Photo

I want you to think for a moment about the last interview you did with a reporter. The reporter asks you a question then you start talking. Think very carefully now – what were you wondering the entire time you were answering the question? In most cases, my media training students will confess that the entire […]

Media Training Coach Tip: The Top 4 Reasons Media are Considered Biased

Gerard Braud Communication with media

There is much debate about whether the media are biased; especially whether there is a liberal bias. If you truly want to explore that subject, I suggest you read the book Bias by Bernard Goldberg. (http://www.amazon.com/Bias-Insider-Exposes-Media-Distort/dp/0895261901) It has been my experience over the years that much of what is perceived as bias is really the […]

Media Training Coach Tip: The #1 Technique to Shut Down Reporter Speculation

Braud Communications media training tip

As a media training speaker and media training coach, my clients can sometimes find themselves asking, “What’s the worst that could happen? How much worse could it get? But what if…?” Oh, those great “what if” questions – reporters love those.  Why?  Well, reporters love a great story and sometimes the story doesn’t materialize the […]

Media Training of the Future for Your Emergency Operations Center, Emergency Manager, and Public Information Officer

Braud Communications Technology Crisis

How to Improve Your Crisis Communication During a Disaster It was a surprise to many Emergency Managers and Public Information Officers. After being in demand for telephone interviews during Tropical Storm Lee on September 3-5, 2011 near New Orleans, The Weather Channel opted to start taking live reports from a resident on the front porch […]

Don’t Repeat the Negative – Media Training Expert Tips

Christine O'Donnell

You would think that in 2010, spokespeople would be smart enough not to repeat a negative phrase as part of an interview or as a phrase in an advertising campaign. Surprisingly, it still goes on. This month, the country of Colombia has launched a new tourism campaign. So what do you think of when you […]

Executive Media Training – Gerard Braud – New Orleans Saints – Super Bowl Parade

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In the Executive Media Training classes I teach, I always emphasize the power of a verbatim quote as a key message, rather than relying on talking points and the ad lib problems associated with talking points. So to prove the power of a pre-planned, verbatim quote, I recently set out to literally be the one-in-a-million […]

Executive Media Training 101 for Kanye West

by Gerard Braud gerard@braudcommunications.com www.braudcommunications.com www.crisiscommunications.com Kanye West — You were on Jay Leno last night. Your had a chance. You blew it. So here’s a free Media Training 101 course — Your key message should have been, “I’m sorry.” In 3 minutes on the air you never got around to saying those simple words. […]

Misinformation Alert: Media Training & Crisis Communications Plans, NIMS, Emergency Communications & More from Gerard Braud

Big warning on the BraudCast today. Big warning as we commemorate September 11th. Big warning as we remember August 29th, the recent anniversary of Hurricane Katrina. Big warning as your kids go back to school. Big warning for all executives. Big warning for everyone in public relations. Why all the warnings? After September 11th and […]