Facebook Crisis: 3 Expert-Inspired Crisis Communication Truths

Zuckerburg Silence

By Gerard Braud, CSP, Fellow IEC Crisis Communication Truth #1 You must communicate quickly in a crisis. Crisis Communication Truth #2 If you fail to communicate quickly in a crisis, the narrative will be controlled on social media. Crisis Communication Truth #3 Failure to control your communications, the narrative, and the truth, will result in damage […]