BraudCast Answer: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud – Some communicators are still trying to make a case to their executives to use social media for their organization.  They may be trying to persuade their senior level executives or their board members that social media is not just a form of outbound marketing, but it can be used strategically for […]

BraudCast Question: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud – This week the BraudCast question is, “How do you get your executives to buy into the concept of using social media if your organization is not yet using it?” Your executives may be more traditional in their communication skills. They may be hesitant about opening their organization up to harsh criticism online, […]

Tutorial #14 How to Frame Your Crisis Communications Videos Properly

Tutorial #14 By Gerard Braud – Crisis communications videos are rarely created by corporate spokespeople, government officials, emergency managers, or public information officers (PIO). However, they are an extremely effective way to communicate with your audiences in a crisis. You can be the official spokesperson and speak directly to the media about your crisis, rather […]

When “It Hits the Fan: Effective Communications for Critical Times

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By Gerard Braud – The need for crisis communication has never been greater. The need for speed in crisis communications has never been greater. The reality is that if you experience an incident that the public knows about, you should be communicating to them about it in one hour or less. The biggest problem with […]

How to Select the Right Spokesperson? Should it be the PR person?

Who should be your media spokesperson in a crisis? In a recent blog, we reviewed Argument #1: The CEO Should Always Be the Spokesperson. Now we can review Argument #2: When Should the PR Person Be the Spokesperson? The public relations person is an excellent choice as a spokesperson in the first hour of the crisis when […]

Did New York City Overreact? A Crisis Communications Case Study

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Yesterday’s crisis communications blog regarding the winter storm Juno and the #Blizzardof2015 promoted the idea of managing the expectations of those who will be affected by a crisis. Today, some critics are saying New York City overreacted. Two observations: 1) The people who complain about “overreacting” are idiots. These would be the same people who […]

Media Training 28: Speaking Off the Record

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By Gerard Braud www.braudcommunications.com Never agree to speak off the record. This lesson really could end with just that phrase: Never speak off the record. Speaking off the record has been taboo among the wisest media trainers and public relations sages for decades, but rarely do I teach a media training class in which I don’t […]

Media Training 27: Body Language

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By Gerard Braud www.braudcommunications.com What you don’t say is often as important or more important than what you do say, when you are talking to a reporter. How you stand, how you act, how you fidget, how you move, how you stutter, how you sit, and where you look, all says a lot about you. […]

Media Training 17: What Makes the Media Say Wow! – Commit News

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By Gerard Braud www.braudcommunications.com As a reporter, I generally hated going to a news conference or a media event that was about good news. It’s not that I’m opposed to covering good news, it’s just that generally the spokespeople were poorly prepared and the organizers were completely oblivious of the wants, needs and desires of […]

Media Training 16: Practice, even if you only have 5 minutes

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By, Gerard Braud www.braudcommunications.com In our last lesson we talked about how to structure a media training class and how I always tell the executives I train that they must practice before every interview, even if they only have 5 minutes.  I’d like to expand on that and explain why this is so important. I was […]

Media Training 14: Reporters like to Speculate

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By Gerard Braud www.braudcommunications.com  What’s the worst that could happen? How much worse could it get? But what if… ? Oh, those great “what if” questions. Reporters love the what if question. Why? Well, reporters lover a great story and sometimes the story doesn’t materialize the way they hoped it would. Remember all the lessons […]

Media Training 10: What Does That Mean?

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By Gerard Braud www.braudcommunications.com  The question I ask most often these days is, “What does that mean?” I’m relatively well educated. I’m well read. I travel the world constantly teaching media relations and crisis communications. But what bugs the ever living daylights out of me is hearing people speak in mumble jumble that they think […]

Media Training Breakthrough 2: Ask Yourself the Big IF Question

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By Gerard Braud www.braudcommunications.com The Big IF is what I call my philosophy of media training. I ask every executive that I media train this all important question: If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money? This is true for corporations […]

Ebola Crisis Communications Plan Question: Would an Expert Approve My Plan?

An expert would ask you these questions: 1. Count the pages of your crisis communications plan. If it is 6-10 pages long, it is likely only a list of standard operating procedures and not a true plan. Most organizations have been lead to believe this is a plan. My description is that this is little […]

Media Training Tip: Ebola Crisis Communications Interviews

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The Ebola crisis has spawn a rash of spokespeople saying things to the media that should have never been said. If you are the public relations person responsible for writing statements and news releases for your hospital, company or spokesperson, this blog is for you. If you are the media trainer preparing the spokespeople, this […]

3 Secrets to Undervaluing a Crisis Communication Plan

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By Gerard Braud Your expert crisis communication and public relations feedback is invited on this crisis communications case study. A global company called to inquire about my crisis communication plan program and training. Their corporate revenues are $2 billion dollars annually. The company stock trades at about $66 per share. It has about 8,000 employees […]

A Crisis Plan vs. a Crisis Communications Plan

By Gerard Braud One of the greatest problems in crisis management today is a lack of consistent definitions and names for the various plans needed by a business. You may read this and recognize you don’t have what you need. Crisis Plan Many companies have a document that they call a “Crisis Plan.” What they […]

How to Write a Crisis Communications Plan?

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By Gerard Braud How to write a crisis communications plan? That is a PR question asked daily by corporate communicators. How about I show you how to write a crisis communications plan? How about we do it together? How about we take my 20 years of crisis communication plan templates and customize them so they […]

The Social Media Force Fit Versus the Right Fit for Crisis Communications

By Gerard Braud Your parents probably taught you there is a right place and a wrong place for everything. That is true for crisis communication and for social media. Many Gen X & Gen Y communicators think the bulk of their crisis communications can be done exclusively through social media. I disagree for many reasons. […]

Social Media, Crisis Communications and the Severity Level of Your Crisis

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By Gerard Braud In every crisis communications plan that I write for a client, I have a page that establishes a severity level for the crisis. Traditionally the severity level is determined by injuries and/or fatalities, as well as the speed at which media cover the event, as well as how long the event remains in […]

Social Media for Crisis Communications: Social Media for Crisis Communication and the Generation Gap

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By Gerard Braud As we discuss social media as a crisis communication tool that allows you to reach your core audience, this is a good time to explore what I will describe as both the leadership gap and the generation gap, that social media presents. People in leadership positions, traditionally perform poorly in a crisis because […]

Social Media for Crisis Communications: Social Media Relationships Before Your Crisis

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By Gerard Braud In considering social media and crisis communication, let’s all agree that social media may cause your actual crisis. Other times, your crisis may be of your own making and social media then amplifies the crisis because of the chatter created in cyber space. Social media at its worst, clusters mean, anonymous people […]

Social Media for Crisis Communications: Are You a Social Media Hypocrite?

By, Gerard Braud As we talk about social media for crisis communication, we have to consider whether your audience uses social media and how they use it. But before we talk about them, we should talk about you and your personal social media habits. Some companies have no Facebook page, no Twitter, and no YouTube […]

Postpone Your Crisis: Crisis Communication Wisdom with a Twist

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By Gerard Braud Consider this: scheduling your crisis may be the wave of the future. Rather than being ambushed and surprised by a sudden crisis, which forces you into crisis communication, consider the model used by many of your leaders who ignore my plea to plan for the worst. Here is how it works. Many […]

Getting Ready to Get Ready to Get Started to Begin

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by Gerard Braud Corporate public relations moves too slow. Not a day goes by that I don’t have a phone call with a public relations person who is telling me what they can’t do and why they can’t do it. This trend concerns me gravely. I call this getting ready to get ready to get […]

The Great Crisis Communication Lie: A Plan Can’t Anticipate Everything

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By Gerard Braud It’s been said that the person who says something can’t be done is always right. Does this adage apply to crisis communication and crisis communications plans? The Malaysia Airlines crisis and communication challenges with the media and families have many in public relations saying, “This is unprecedented. You can’t prepare for this.” […]

Media Training and Word Vomit (Ew! Gross)

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By Gerard Braud While teaching interview skills in a media training class, a participating executive provided expert insight to the lesson I was teaching. “So you don’t want us to word vomit everything we know in a media interview, right?” he asked. That isn’t how I would have phrased it, but now that I think […]

Who Should Be Your Spokesperson in a Crisis?

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By Gerard Braud In media training and crisis communications training, there are many debates about who should be your spokesperson in a crisis. Here are three common arguments and what you should consider. Argument 1: The CEO Should Always Be the Spokesperson A CEO who wants to be the only spokesperson is destined for failure. […]

Crisis Management & Crisis Communication: The Justin Bieber Case

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By Gerard Braud In crisis management and crisis communication you must manage the rule of thirds, as it relates to your brand and the management of your reputation. Define the rule of thirds this way: One third of the audience loves you – and nothing can change that. One third of the audience hates you […]

3 Symptoms of Emergency News Release Syndrome and 3 Ways to Deal With Them

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By Gerard Braud Our last article focused on the need for public relations experts to be more strategic as they accomplish tactical tasks. You were reminded that the articles you write must result in behavior change. Your Tweets, Facebook posts and videos must also result in change such as better employee productivity, more sales, or […]

How Public Relations People Judge Success: One Monumental Secret to Achieving More Success in the Coming Year

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By Gerard Braud Public relations and communication professionals on a global basis are experts at creativity. One cute, creative holiday letter I received spoke volumes about how public relations people judge success and the urgent need for public relations people to rethink their approach. The card was a creative spoof of the dreaded “holiday letter” […]

Managing Expectations: 12 Crisis Communication Action Items for Winter Storms

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By Gerard Braud Crisis Communications, a working Crisis Communication Plan as well as good media training skills will be critical in the next few days as bad weather moves across the United States. Before the weather gets to you, now is the time to begin managing the expectations of your customers and employees. Many of […]

3 Reasons Powerful People Say Dumb Things in Media Interviews

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By Gerard Braud Toronto Mayor Rob Ford has done it. So has Lululemon founder Chip Wilson. So have presidential candidates like Herman Cain and Sarah Palin. Each is guilty of saying dumb things in media interviews. Why do powerful people say dumb things in media interviews? Here are 3 reasons… First, powerful people fail to […]

Media Trainer Gives Advice to Chip Wilson, Lululemon Founder

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By Gerard Braud Media training, media trainers and the executives and spokespeople who go through media training need to understand the importance of practicing before every media interview. Chip Wilson, Lululemon Founder is being criticized today for comments about how Lululemon pants only fit some women and the ongoing crisis or controversy over allegations that […]

Prescriptions for Great Media Interviews: Secrets You Need to Know Before Talking to Reporters

By Gerard Braud The doctor’s resume was impressive. It demonstrated a successful practice, plus a history of research and teaching. The ABC News program 20/20 wanted to do a story about the doctor’s research. The teaching hospital selected me to be the media trainer. After the best research possible, to prepare, I called the public […]

How to Write a Crisis Communication Plan? Step One: Identify What Could Go Wrong?

By Gerard Braud (Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) The decision to use social media for crisis communications is […]

Top Sins of 2009 & How to Redeem Yourself for 2010 – Monday

For the next 5 days we’ll be looking at the sins of 2009… and what you can do to redeem yourself in 2010. Each year when I look back and look ahead for this program, I generally focus on crisis communications, media training and public relations. But this year, we need to take some time […]