If a reporter calls you how long do you have to prepare before you have to call them back? That is the public relations discussion question we are posing this week to our BraudCast viewers and social media followers. We are asking public relations professionals and media relations experts to weigh in with their best practices […]
What do you think? If a reporter calls you, how long do you have to prepare before you have to call back?
If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?
By Gerard Braud – Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?” What are your best public relations and communications practices to ensure that your voice […]
The Graduation Speech Crowdsourced by Social Media: Louisiana Tech University Commencement Address by Gerard Braud
– by Gerard Braud Think about it: Today’s college graduates have spent half of their lives on mobile devices and social media. This was the inspiration behind the idea of going to social media to ask the world to provide wisdom for me to share with the 2015 Fall Graduates of Louisiana Tech. It was a […]
In the public relations industry there is often a debate about who should be the spokesperson for a company in a crisis. Some may argue that it should be the CEO or a senior executive, while others argue it should be a public relations professional. Please share your opinion with us and it may be […]
Tutorial #23 Your Official Responsibility as a Public Relations Professional or Corporate Spokesperson
Tutorial #23 by Gerard Braud – These 23 crisis communication tutorials are meant to inform you and help you realize your official responsibility as a spokesperson. You need to communicate to the media within the first hour of a breaking crisis. You can do this by uploading your own professionally done videos to the web, which also […]
Tutorial #21 by Gerard Braud– In this series of tutorials I have reviewed the basics on getting great audio, perfecting your lighting, and how to hold your smart device. In this tutorial, I am taking it a step further to show you some of the latest pieces of equipment I purchased that make iReporting or […]
Tutorial #19 What is B-Roll? Why You Should Videotape it and Send it to the Media During Your Crisis
Tutorial #19 By Gerard Braud – When uploading a video to the web or a CNN iReport during your crisis, you can either place yourself on camera as a narrator of events, or send video of an event that is still ongoing. The video of an event that is still happening is known in […]
Tutorial #18 by Gerard Braud – You may be wondering why you would want to upload your own selfie videos to the web during your crisis. You might think it is the last thing you would want to do, or that it could make your organization vulnerable to more negative feedback or more negative press. However, filming […]