4 Media Training & Interview Tips Courtesy of Jeb Bush & Megyn Kelly

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By Gerard Braud – Media training is not just about being an expert when it comes to answering a question. Media interview skills also require you to know how to ask questions of the reporter. The fuss about presidential candidate Jeb Bush is a case in point, based on an answer he gave to Fox […]

Bruce Jenner: 4 Media Lessons in Teasing, Ratings & Public Relations Pitching

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By Gerard Braud – Pitching a story to the media is hard. Today I’m making a presentation to a group of public relations students at Loyola University in New Orleans. They want to know about secrets to pitching stories to the media. Their instructor wanted me to share my perspective since I have been both […]

Media Training Case Study: Political Season Is Upon Us

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By Gerard Braud – In yesterday’s article I mentioned The New York Times called me Friday for a comment about Rand Paul’s hostile interview with NBC’s Savannah Guthrie. When the Times starts calling for observations, that means the political season is in full swing. You can learn a lot about your own media interview dos […]

Did New York City Overreact? A Crisis Communications Case Study

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Yesterday’s crisis communications blog regarding the winter storm Juno and the #Blizzardof2015 promoted the idea of managing the expectations of those who will be affected by a crisis. Today, some critics are saying New York City overreacted. Two observations: 1) The people who complain about “overreacting” are idiots. These would be the same people who […]

Media Training 28: Speaking Off the Record

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By Gerard Braud www.braudcommunications.com Never agree to speak off the record. This lesson really could end with just that phrase: Never speak off the record. Speaking off the record has been taboo among the wisest media trainers and public relations sages for decades, but rarely do I teach a media training class in which I don’t […]

Media Training 26: Looks are Important

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By Gerard Braud www.braudcommunications.com Looks are important. With just three lessons left to go, I would be remiss not to cover some important basics, such as how to dress for a news conference. Dress for men has always been easier than dress for women in the world of media. That’s because men’s fashions tend to remain […]

Media Training 24: Death by News Conference

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By Gerard Braud www.braudcommunications.com Many reporters fear what I often call “death by news conference.” In lesson 17 we discussed the concept of committing news as a premeditated act. Reporters hate to cover news conferences for two main reasons. The first reason is because usually there are way too many spokespeople saying little if anything […]

Media Training 23: Selecting the Right Spokesperson

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By Gerard Braud www.braudcommunications.com Picking the right spokesperson really depends upon the situation. Many organizations tend to have two extremes in selecting spokespeople. Some organizations always send out their top PR person while other organizations insist that only the CEO speak. I endorse neither of these approaches as perfect and will suggest that sometimes the […]

Media Training 16: Practice, even if you only have 5 minutes

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By, Gerard Braud www.braudcommunications.com In our last lesson we talked about how to structure a media training class and how I always tell the executives I train that they must practice before every interview, even if they only have 5 minutes.  I’d like to expand on that and explain why this is so important. I was […]

Media Training 13: The Vote of Confidence or No Confidence

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By Gerard Braud www.braudcommunications.com In lesson 11 we discussed the fact that when there is an industrial accident and a spokesperson does not appear in a timely manner, reporters often go looking for facts and quotes from other people, such as the ones with no teeth who live in trailers. Something else happens, which also […]

Media Training 12: Passing the Cynic Test

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By Gerard Braud (sign up for the free audio version of this program at http://blog.braudcommunications.com/?p=397) Reporters are among the biggest cynics in the world. They doubt everything you tell them and you have to prove everything to them. This is especially true if you are trying to promote a good news story. I have found […]

Media Training 10: What Does That Mean?

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By Gerard Braud www.braudcommunications.com  The question I ask most often these days is, “What does that mean?” I’m relatively well educated. I’m well read. I travel the world constantly teaching media relations and crisis communications. But what bugs the ever living daylights out of me is hearing people speak in mumble jumble that they think […]

Media Training 9: The Myth about 3 Key Messages

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By Gerard Braud www.braudcommunications.com  So in the last lesson, we talked about not letting facts get in the way of a good story. The secret is to keep it simple. When you go through media training (which I enjoy teaching more than anything in the world and I would still do every day even if I […]

Media Training 8: The Facts Don’t Matter

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By Gerard Braud www.braudcommunications.com One day, as a joke in the newsroom, I uttered the phrase, “don’t let the facts get in the way of a good story.” We all laughed. A colleague was pushing for a story to make the evening news, but there were lots of holes in the story and I (who in […]

Media Training 4: They Took Me Out of Context and They Left My Best Stuff on the Cutting Room Floor

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By Gerard Braud www.braudcommunications.com The 2 single biggest complaints I have heard from executives over the years, after they have done an interview, is that “the reporter took me out of context” or that “the reporter left my best stuff on the cutting room floor.” (If you are young, the cutting room is where film […]

Media Training Breakthrough 2: Ask Yourself the Big IF Question

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By Gerard Braud www.braudcommunications.com The Big IF is what I call my philosophy of media training. I ask every executive that I media train this all important question: If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money? This is true for corporations […]

Crisis Communications Statements That Say Nothing

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By Gerard Braud Leaders are slow to communicate in a crisis, so I get excited when I see an executive initiate some type of crisis communications. However, the example I’m going to show you here, in my expert opinion, does little to effectively communicate. Also, with two potential crises, this executive opts to focus on […]

Did Lululemon’s Crisis Communication Efforts on Social Media Create a Bigger Crisis?

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By Gerard Braud A bad media interview caused by insufficient media training is creating a crisis communication problem on social media. Experts will weigh in on this, but I don’t think any one expert has the answer as to the best way to handle this. I really want to know what you think. The founder […]

Lesson 8: Which Team is in Charge During Your Crisis Drill?

By Gerard Braud I worked in drills in which I facilitate everything on behalf of the crisis communications team, while also developing the scenario for the drill. I’ve also worked in drills in which the emergency manager selects the drill scenario and acts as lead facilitator. Simultaneously, I facilitate only the cascading events dealing with […]

Lesson 3: Test Your Crisis Communications Plan

By Gerard Braud There are many articles throughout this blog about what makes for a good crisis communications plan. I believe so many documents that proport to be crisis communications plans fall far short of what is needed to effectively communicate when “it” hits the fan. A great way to find out if your crisis […]