Media Training for CEOs and Executives Worldwide May Save Their Jobs & Protect Their Profits – Ask Lululemon Founder Chip Wilson

Gerard Braud Media Training Manual

By Gerard Braud Every media training class I teach worldwide begins with this phrase: “If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money?” Here is an image straight from my media training manual if you need proof. Here is a video lesson […]

Citizen Journalism: How Breaking News Got Broken and 5 Things You Need to Do Now

us-airways

By Gerard Braud Watch the news coverage as winter storms move across the United States, leaving many people without power in the cold for up to two weeks. Much of this story is being told through the eyes of the so-called, “citizen journalists.” Citizen journalism is one of the reasons breaking news got broken. While […]