7 Frightening Media Realities for Public Relations

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By Gerard Braud –- As the media changes, your media relations strategy must change with it. We covered these changes and strategies in detail at the International Association of Business Communicators (IABC) conference in San Francisco during my Monday morning workshop, #IABC15 The Changing Media Landscape. For those of you who attended the workshop, this […]

4 Media Training & Interview Tips Courtesy of Jeb Bush & Megyn Kelly

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By Gerard Braud – Media training is not just about being an expert when it comes to answering a question. Media interview skills also require you to know how to ask questions of the reporter. The fuss about presidential candidate Jeb Bush is a case in point, based on an answer he gave to Fox […]

5 Media Training Lessons About Parsing Your Words So You Are Never Taken Out of Context

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By Gerard Braud – CEOs and other executives – in fact an enormous number of spokespeople I meet in media training classes — all complain that in their past, “The media took me out of context.” As we look at public relations lessons from political campaigns this week, we can examine the failed presidential campaign […]

Media Training Tip: Ebola Crisis Communications Interviews

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The Ebola crisis has spawn a rash of spokespeople saying things to the media that should have never been said. If you are the public relations person responsible for writing statements and news releases for your hospital, company or spokesperson, this blog is for you. If you are the media trainer preparing the spokespeople, this […]

Secrets to Effective Key Messages for Media Training

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By Gerard Braud Do your key messages suck? Most people think not. I think they usually do. Expert Media Training requires solid key messages. But public relations people have been taught that a key message is little more than giving your spokesperson or CEO a handful of bullet points, then turning them loose to do […]

Three Media Training and Crisis Communications Tips for Doctors and Employers

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By Gerard Braud The current Ebola crisis has the media calling upon their medical experts to communicate about infected patients being flown to the United States for treatment. Media training for this type of crisis requires you to have a plan for how your doctors and physicians will respond if they are called upon to […]

Expert Advice for Media Training Key Messages

By Gerard Braud Can we have an intimate, professional conversation? The presumption is you are an expert in public relations and that the executives and leaders where you work need expert key messages for media training, to be an expert spokesperson. Here we go: Good looking Intelligent Public relations professional Mistakes of the past Bullet […]

Crisis Management & Crisis Communication: The Justin Bieber Case

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By Gerard Braud In crisis management and crisis communication you must manage the rule of thirds, as it relates to your brand and the management of your reputation. Define the rule of thirds this way: One third of the audience loves you – and nothing can change that. One third of the audience hates you […]

Media Training Advice: 3 Lost Public Relations Opportunities in the Duck Dynasty Reaction

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By Gerard Braud Our focus on media training, crisis communications and public relations extends into the Duck Dynasty controversy and three lost opportunities. Put your politics, religion and personal views about gender, sexuality and race aside for a moment in order to put these observations into the context for which they are intended. Today’s primary […]

Media Training for CEOs and Executives Worldwide May Save Their Jobs & Protect Their Profits – Ask Lululemon Founder Chip Wilson

Gerard Braud Media Training Manual

By Gerard Braud Every media training class I teach worldwide begins with this phrase: “If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money?” Here is an image straight from my media training manual if you need proof. Here is a video lesson […]

Citizen Journalism: How Breaking News Got Broken and 5 Things You Need to Do Now

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By Gerard Braud Watch the news coverage as winter storms move across the United States, leaving many people without power in the cold for up to two weeks. Much of this story is being told through the eyes of the so-called, “citizen journalists.” Citizen journalism is one of the reasons breaking news got broken. While […]

3 Reasons Powerful People Say Dumb Things in Media Interviews

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By Gerard Braud Toronto Mayor Rob Ford has done it. So has Lululemon founder Chip Wilson. So have presidential candidates like Herman Cain and Sarah Palin. Each is guilty of saying dumb things in media interviews. Why do powerful people say dumb things in media interviews? Here are 3 reasons… First, powerful people fail to […]

Media Training Advice to Toronto Mayor Rob Ford

Toronto Media Training Braud

By Gerard Braud When media training a candidate, politician, or elected official, one of the hardest things to teach them is when to shut up. In every media training class I impart this expert advice to the trainee: “When you are digging a hole for yourself, put down the shovel.” Toronto May Rob Ford has […]

Navigate the Waters of Reputational Repair: 5 Steps to Effective Crisis Communications Planning

By Gerard Braud Navigating the waters of a crisis requires a good crisis communication plan before the waters ever begin to rise. Clear sunny day planning, long before your darkest day, is the secret. In today’s social media filled world, this has never been more true. Sadly, in our social media world some public relations […]

Did Lululemon’s Crisis Communication Efforts on Social Media Create a Bigger Crisis?

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By Gerard Braud A bad media interview caused by insufficient media training is creating a crisis communication problem on social media. Experts will weigh in on this, but I don’t think any one expert has the answer as to the best way to handle this. I really want to know what you think. The founder […]

Social Media Revolutions & How to Write a Social Media Policy

How to Write Your Social Media Policy March 1st Webinar Plus the Social Media Revolution – What You Can Learn from Global Events The time is NOW. Social Media is changing nations. But are you watching from the sidelines or digging in and learning how this affects your communications where you work and with your […]