What’s the best piece of advice you were ever given for doing a media interview?

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Media training tips can be spread across social media from consultants and public relations professionals. Media interview tips can come from industry professionals, online articles such as PR Daily or PR Newswire, or it may come from your former or current educators.  So, how do you sort through all of the daily influx of information? […]

What should you do with your hands in a media interview? Media Relations Tips

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To help out our public relations community and in order to share valuable tips among one another, this week’s media relations discussion question was, “What should you do with your hands in a media interview?” We have all seen politicians, CEOs, executives, and spokespeople use various mannerisms during media interviews. Gestures and hand motions may […]

Media Training Discussion Question: What should you do with your hands in a media interview?

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We have all seen politicians, CEOs, executives, and spokespeople use various mannerisms during media interviews. Gestures and hand motions may be subconscious for the interviewee or for a spokesperson, but for the audience, they are noticeable and can even be distracting at times.  To help out our public relations community and in order to share […]

“What should your first words be in a media interview?” PR Tips

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To help out our public relations community and in order to share valuable tips among one another, this week we asked social media,  “What should your first words be in a media interview?” Media relations and public relations experts have weighed in on social media and we are featuring some of their answers in today’s […]

Crisis Communications Discussion Question: What should your first words be in a media interview?

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It can be challenging and nerve-racking to start off a media interview. Should you introduce yourself if the interviewer doesn’t? Should you greet your audiences or the interviewer? Should you review how this process will go with your interviewer? Should you thank your listeners for tuning in, for reading, or for watching? Do your first […]

PR Tips: Is it ever appropriate for an executive to give their opinion about politics?

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Earlier this week we asked a question to our social media followers. To help out our PR community and in order to share valuable tips among one another, this week’s media relations question was, “Is it ever appropriate for an executive to give their opinion about politics?” Our social media followers weighed in on this […]

Crisis Communication Question: What’s the worst phrase you’ve heard in a crisis communications statement?

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We have all heard some CEOs and corporate spokespeople deliver ineffective crisis communications statements. Whether the public statement was written for them or they decided to “wing it,” the cliches, the lack of emotion, and the scripted delivery will forever negatively affect their organization’s reputation and revenue. You may have even seen some written apologies, […]

Is it ever appropriate to say “no comment” in a media interview? Your PR Tips

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This week’s crisis communications and media relations question was, “Is it ever appropriate to say “no comment” in a media interview?” You have watched many lawyers, spokespeople, celebrities, and CEOs walk out of a courtroom or out of their office as the media shoves microphones in their face asking negative questions. “No comment!” they say […]

What should you do with your hands in a media interview? PR Discussion Question

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Should you sit with your hands folded together? If you are standing, should they be clasped as well? Or should you make the appropriate hand gestures as you speak? What could your nonverbals be saying about you during your media interview? It may seem like a simple question, but every minute detail counts when you […]

Why do they say men should wear makeup in a media interview? PR Tips

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Have you seen any men whose makeup looked bad in a TV interview? Or men that should have worn makeup but they didn’t? Should men feel uncomfortable about wearing makeup on camera? Could it help them to look more attractive? Could it help them increase their credibility? Or is it just a “Hollywood” custom that […]

How Do You Stop Saying “Um” in a Media Interview? Tips from PR Experts

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Does practice make perfect? Does effective media training help spokespeople to ditch such distracting fillers? How can you tell if you are unconsciously using them? How many “ums” is too many? Talking to the media can be intimidating, especially because your brand, reputation, and revenue are at stake. Even the best spokespeople, public relations professionals, […]

What should you do if you are in the middle of a television interview and you know you’ve said something wrong? Tips from PR Experts

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Corporate communications professionals, public relations spokespeople, and senior level executives must be trained on how to effectively speak to the media. Media training is crucial for company spokespeople to maintain or improve their organization’s brand, reputation, and revenue. So, why do so many media interviews go so wrong? What can a spokesperson do to correct […]

When you are being interviewed for television, where should you look? The reporter or at the camera?

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  Earlier this week, crisis communications expert Gerard Braud polled social media to ask, “When you are being interviewed for television, where should you look? The reporter or at the camera?” Experts in public relations and corporate communications have weighed in with their best tips and we want you to join in on the discussion. […]

When you are being interviewed for television, where should you look? The reporter or at the camera?

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  Corporate communications professionals, public relations spokespeople, and senior level executives must be trained on how to effectively speak to the media. Media training is crucial for company spokespeople to maintain or improve their organization’s brand, reputation, and revenue. So, why do the nonverbals of a media interview go so wrong? Where should the interviewee […]

Should you write a letter to the editor for a bad story, or let it die? PR Tips

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Earlier this week, crisis communications expert Gerard Braud polled social media to ask, “Should you write a letter to the editor for a bad story, or let it die?” Public relations experts, corporate communicators, and media relations experts have weighed in and shared their comments. You can watch this week’s video to hear their thoughts, […]

Should men wear makeup in a media interview? PR Tips

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Earlier this week, crisis communications expert Gerard Braud asked media and PR experts the discussion question: “Should men wear makeup in a media interview?” Today he is sharing their tips from social media. Opinions ranged from the “absolutely, always,” spectrum to “they don’t have to.” What would you add to the answers that were shared […]

Should men wear makeup in a media interview? Media Relations Discussion Question

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In this video, crisis communications expert Gerard Braud asks media relations, public relations, and corporate communications professionals, “Should men wear makeup in a media interview?” We can all remember a time when a certain President was looking extra tired or ill on camera. It’s also clear when a CEO doing a media interview has way […]

How can you stop saying “um” in a media interview?

Corporate communicators and public relations professionals can tell when a spokesperson has not been effectively media trained. They may stutter, say the wrong things, or use fillers like “um,” and “uh.” The use of these fillers may be due to nervousness or lack of preparation. I’m polling social media this week to hear media relations and communications […]

How to Keep a CEO From Talking Too Long in a Speech: PR Tips

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In this video, crisis expert Gerard Braud shares a follow-up video featuring public relations professional’s answers on the question, “How do you keep your CEO from talking too long in a speech?” He has received answers on social media featuring PR tips and media relations tips. Now he is featuring those tips in this video, […]

How to Keep a CEO From Talking Too Long in a Speech

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In this video, crisis expert Gerard Braud asks public relations professionals, media relations professionals, and his social media followers, “How do you keep a CEO from talking too long in a speech?” Is rehearsing and practicing enough to ensure that a CEO or executive leader doesn’t talk for thirty minutes per slide? How can you […]

How can you keep a spokesperson from sounding stiff and rehearsed during a media interview?

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We have all heard a media interview, a public statement, or a press release being read to an audience where the spokesperson sounds stiff and rehearsed. At times, they may even just be reading off their script, lacking eye contact with the audience and lacking heartfelt emotion when appropriate. Do you recommend that a spokesperson […]

Should you write for the written word or the spoken word? Share your answers

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  Consider our world of social media, our demand for rapid communications in 150 characters or less, and the way we skim over content on our phones. Consider how quickly the average person flips through multiple television news channels. In both situations, we are bombarded with so much information in shorter and shorter periods of […]

What is the best way to get media coverage for a ribbon cutting? Sharing Your Tips

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  Earlier this week we polled social media to ask: What is the best way to get media coverage for a ribbon cutting? We have gathered some great tips and answers from PR and media relations experts. Today we are sharing their expert opinions in a follow-up video. You will also hear some of my tips […]

What’s the best way to get media coverage for a ribbon cutting?

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  This week’s PR discussion question is: What is the best way to get media coverage for a ribbon cutting? We are polling social media this week to get the best answers from PR and media relations experts. Later this week we will share their expert opinions in a follow-up video. As a former reporter, I […]

What’s the proper posture when you are sitting for a live media interview? Tips from social media

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You may have seen politicians, CEOs or spokespeople completely “wing it” and ruin their media interview. Not only do these spokespeople forget to practice their key messages and learn to control the media interview through effective media training, but oftentimes they don’t practice their using their body language. Body language can completely change the media […]

If a reporter calls you how long do you have to prepare before you have to call them back? PR Discussion Question

  The public relations discussion question we asked this week to our BraudCast viewers and social media followers was: If a reporter calls you, how long do you have to prepare before you have to call them back? We polled social media to hear from public relations professionals and media relations experts on this topic. The experts brought […]

What do you think? If a reporter calls you, how long do you have to prepare before you have to call back?

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  If a reporter calls you how long do you have to prepare before you have to call them back? That is the public relations discussion question we are posing this week to our BraudCast viewers and social media followers. We are asking public relations professionals and media relations experts to weigh in with their best practices […]

Featuring Your Answers: What is the fastest way to get a news release issued when there is a crisis?

  This week here on the BraudCast channel we are seeking your opinion on a public relations and media relations question. On Monday we asked you, “What is the fastest way to get a news release issued when there is a crisis?” How can you write clear and concise news releases that grab the attention of […]

Comment with Your Tips: What’s the best way to begin a news release?

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With the media receiving thousands and thousands of messages and press releases per day, how do you grab the attention of the media and your audience in a news release? Corporate communicators and public relations professionals may have practiced the “inverted pyramid” style of press release writing for years. Does that standard still hold true? If […]

Crisis Communication Tip: Who Should Be Your Spokesperson in a Crisis?

  Crisis communications and public relations experts may say a media trained public relations professional should take the lead as the spokesperson in a crisis. They may suggest a heart-felt statement from a senior executive or CEO. For effective crisis management, the decision of who you put on camera to represent your brand or your […]

Comment Please: In a crisis, who should be the company spokesperson?

Corporate communicators and public relations professionals often debate about who should be the spokesperson for a company in a crisis. While some professionals advise that the CEO represents the brand each and every time the company needs to present a message to the public, others recommend a public relations or trained communications professional make public […]

Sharing Your Tips: When Should Your CEO Be Your Spokesperson?

By Gerard Braud –   Public relations experts often debate with crisis communications experts on when it is appropriate for the CEO to be the spokesperson for their company in a media interview.  Our social media followers and BraudCast contributors have weighed in across the globe to answer the question, “When should your CEO be […]

Share Your Opinions: When Should Your CEO Be Your Spokesperson?

By Gerard Braud –   The debate over who should be the company spokesperson for media interviews continues between public relations professionals and corporate communicators. That is why this week we are asking for your expert opinion, “When should your CEO be your spokesperson?” Some media relations experts argue that the CEO should always be […]

Featuring Your Tips: Is it ever okay to ask a reporter a question?

By Gerard Braud – On Monday we polled the global online community of corporate communicators and public relations professionals to answer our PR discussion question, “Is it ever okay for the interviewee to ask a reporter a question?” Our BraudCast viewers and social media followers have weighed in with their expert opinions on the topic. […]

We Want to Hear From You: Is it Ever Okay to Ask a Reporter a Question?

By Gerard Braud – Corporate communicators, public relations people, and spokespeople who have been effectively media trained know that the interviewee wants to control their media interview. However, news reporters and journalists want to guide the interview. We want to hear from you this week by answering our PR discussion question, “Is it ever okay […]

Asking for your PR opinion: What is your best tip for writing great quotes for news releases?

By Gerard Braud –     As a corporate writer or public relations professional, capturing the attention of your audience and writing effective news releases, let alone great quotes, is not an easy task.  That is why I am asking you to contribute to our weekly communications and PR discussion questions by sharing your best advice with your […]

Featuring Your Answers: Getting Your Leader, CEO, Executive to a Media Training Class

By Gerard Braud – It can be very difficult for public relations and media relations professionals to persuade their CEO to schedule a media training class. All excuses are thrown on the table, such as, “it’s too expensive,” or “I have just don’t have the time.”  In some cases, your leader may be embarrassed  or […]

Sharing Your Advice on Talking to a Spokesperson After a Bad Media Interview

By Gerard Braud –     One messed up media interview can negatively impact your organization’s reputation and revenue. So, how do you, as a public relations professional, address your spokesperson after they have made mistakes in their media interview? On Monday I asked corporate communicators and media relations professionals for their best advice for […]

What’s the Best Way to Talk to Your Spokesperson About Their Messed Up Media Interview?

By Gerard Braud –   Media interviews are not easy, especially when you put senior level executives, CEOs, and spokespeople in front of the camera who have not had proper media training. Today I am asking you, the BraudCast viewers and the Braud Communications blog readers, for your best advice for talking to a spokesperson after they […]

You Answered “Does the CEO Need to be the Spokesperson Each Time in a Crisis?”

By Gerard Braud – On Monday we posed this public relations discussion question, “Does the CEO need to be the spokesperson each time in a crisis?” Corporate communications and media relations professionals weighed in on this topic, sharing their opinions on our social media accounts. Today  I’m sharing their answers in my follow-up video, as well as my crisis […]

Maverick Media Training: 3 Secrets to Greater Media Interview Success

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By Gerard Braud (Editor’s note: You can learn more about this topic by attending Gerard Braud’s pre-conference session at the IABC World Conference in New Orleans. Register for only $250 today. “Rise to Perfection in Media Interviews” on Sunday, June 5, 2016 from 1:30–4:30 p.m.) Have you ever put a spokesperson through media training, only […]

Discussing Your Media Relations Tips: Is It Ever Okay to Ask a Reporter a Question?

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By Gerard Braud – Earlier this week we posed a discussion question for corporate communicators and public relations professionals. They have weighed in by posting on social media and in today’s video I am sharing their tips as well as my expert opinion. One of our contributors says it is sometimes okay to ask a […]

Is it Ever Okay to Ask a Reporter a Question?

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By Gerard Braud – News reporters and journalists often guide the media interview by asking questions to the interviewee, but is it ever okay for the interviewee to ask a reporter a question? Please share your comments on our social media and subscribe to the weekly question on the BraudCast YouTube Channel to participate each […]

You Answered: What is the Best Way to Get in Touch with a Busy Reporter?

By Gerard Braud – Public relations and communications professionals know that it takes a long term relationship with the media in order to grab their attention. That is why I asked for your bite-sized bits of best practices for getting in touch with busy reporters. Senior communicators weighed in on our social media accounts and […]

What is the best way to get in touch with a busy reporter?

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By Gerard Braud – For public relations professionals and corporate communicators, it can be difficult to grab the attention of the media.  I am asking for your bite-sized bits of best practices for getting in touch with busy reporters. This week and every week we seek your best communications practices on the BraudCast. Please share […]

Are news releases dead?

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By Gerard Braud – Our question for discussion this week is “Are news releases dead?” Corporate communications and public relations professionals may have various opinions on this topic regarding the best way to communicate effectively to their audiences and the media. Please comment and subscribe here to the weekly question, as well as view your colleague’s answers […]

You answered: How do you talk to your spokesperson after they have messed up their media interview?

By Gerard Braud – Does one bad media interview ruin a career? Earlier this week I asked corporate communications and media relations professionals for their best advice for talking to a spokesperson after they have screwed up in a media interview. In this follow-up video, I am sharing your comments and best practices you shared on […]

Should social media be a part of your crisis communications plan and strategy?

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By Gerard Braud – It is time for you to voice your opinion on crisis communications plans and strategy. Each week we seek your best PR practices on the BraudCast. Your discussion question is, “Should social media be a part of your crisis communications strategy?” Social media has changed the way that media relations and public […]

BraudCast Question: How do you effectively talk to your spokesperson after they have screwed up in a media interview?

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By Gerard Braud – This week the BraudCast question is, “How do you effectively talk to your spokesperson after they have screwed up in a media interview?” This can be quite a daunting task for a public relations professional.  It can be uncomfortable and awkward. That is why I am asking public relations and media […]

BraudCast Question: What is your best advice to persuade your executives or CEO to take a media training class?

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By Gerard Braud – CEOs and executives may fear embarrassment in a media training class, they may have a hectic schedule, or can’t justify spending their revenue on a media trainer. Public relations professionals and internal communications professionals often have a difficult time getting their CEO or executives to put media training on their calendar. […]

BraudCast Answer: When should your CEO be your spokesperson?

By Gerard Braud – Public relations professionals and corporate communications managers have weighed in across the globe to answer the question, “When should your CEO be your spokesperson?” Listen to the video to hear their responses as well as my professional recommendations then share your thoughts. This question is one of a series of debates […]

BraudCast Question: When Should Your CEO Be Your Spokesperson?

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By Gerard Braud – Some public relations professionals and corporate communicators argue that the CEO should always be the spokesperson for effective communications, while others say it should be a public relations professional. When is it appropriate for the CEO to be the corporate spokesperson? Please share your opinion with us. This question is one […]

BraudCast Answer: How quickly do you need to issue a public statement when a crisis happens?

Companies, schools, and various organizations often spend hours writing press releases from scratch and reviewing them with their public relations managers and legal teams before they are ever presented to the media or to their employees. This slow process causes the media to become impatient and begin interviewing speculating eyewitnesses on the street, who may only make your […]

BraudCast Answer: Who should be your spokesperson in a crisis?

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Some experts say a media trained public relations professional should take the lead as the spokesperson in a crisis, while others suggest a sympathetic statement from a senior executive or CEO. From a crisis management standpoint, this topic is crucial considering a bad media interview can only worsen your crisis, damage your reputation and harm your […]

Tutorial #21 Great New Technology for Uploading Videos to the Web During Your Crisis

Tutorial #21 by Gerard Braud– In this series of tutorials I have reviewed the basics on getting great audio, perfecting your lighting, and how to hold your smart device. In this tutorial, I am taking it a step further to show you some of the latest pieces of equipment I purchased that make iReporting or […]

Tutorial #18 How to Film a Reporter Style “Selfie” Standup with Your Smartphone

Tutorial #18 by Gerard Braud – You may be wondering why you would want to upload your own selfie videos to the web during your crisis. You might think it is the last thing you would want to do, or that it could make your organization vulnerable to more negative feedback or more negative press. However, filming […]

Tutorial #17 Using Skype as Part of Your Crisis Communications Plan

Tutorial #17 by Gerard Braud – As more media outlets cut back on the size of their news staff, they are seeking more videos provided by eyewitnesses or experts. This is where you come in… and this creates a huge opportunity for you. I am publishing this series of tutorials to show corporate spokespeople, public information officers […]

Tutorial #13 How to Get Good Audio for Your Crisis Communications Videos

Tutorial #13 By Gerard Braud – Creating smartphone or iPad videos for effective crisis communications is something that is not being done by enough Public Information Officers (PIO), Emergency Managers, government officials or corporate spokespeople. Quite possibly, these groups of people are not creating videos because they have not been trained in doing so.  This […]

Tutorial #12: How to Create Proper Lighting When Creating Videos on Your Smartphone

Tutorial # 12 By Gerard Braud – Public relations professionals, emergency managers, corporate spokespeople and public information officers (PIO) need to create quality smartphone videos to communicate with their audiences effectively during their crises. Among many elements to consider when creating your own smartphone video, lighting is another tricky, but crucial one. After viewing this […]

Tutorial #11: Where to Look When Using Your iPhone or iPad for a Smartphone Selfie Video

Tutorial #11 By Gerard Braud – Learning to properly shoot smartphone videos as part of your crisis communications and media relations strategy is a skill every corporate spokesperson, Public Information Officer (PIO), or public relations professional should practice and perfect. You will want to also include training for your emergency manager who heads your emergency […]

Tutorial #10 How to Manage the Expectations of Your Audience When Shooting Smartphone Videos During Your Crisis

Tutorial #10 By Gerard Braud – When making smartphone videos or CNN iReports, you need to plan your storytelling. Whether you are  communicating as a public relations spokesperson,  a Public Information Officer (PIO) for a federal or state agency, or for state, county or local government, it is crucial to manage the expectations of your […]

7 Frightening Media Realities for Public Relations

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By Gerard Braud –- As the media changes, your media relations strategy must change with it. We covered these changes and strategies in detail at the International Association of Business Communicators (IABC) conference in San Francisco during my Monday morning workshop, #IABC15 The Changing Media Landscape. For those of you who attended the workshop, this […]

Tutorial #9: Smartphone Videos for Crisis Communications Start by Saying the Right Thing

Tutorial #9 by Gerard Braud – This tutorial is part of a series of articles posted in the month of June that explain how to be a good iReporter and how to make CNN iReports, or smartphone videos a vital part of your crisis communication and media relations strategy. The tutorials are more relevant than […]

Tutorial #8: Telling Compare and Contrast Stories to the Media During Hurricane Season

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Tutorial #8 by Gerard Braud – As mentioned in all my tutorials this month, my goal for you, if you are a spokesperson, public relations expert, or Public Information Officer (PIO) for a government agency, is to make iReports part of your crisis communication and media relations plan. Now I’m asking you to think in […]

Tutorial #7 How You Can Be the Source of Breaking News During Hurricane Season

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Tutorial #7 by Gerard Braud – This month when you visit this blog, you will learn secrets about how and why you should be crazy about iReports and using smart phones and tablets to broadcast to the world. In this blog in particular, you can learn how you can be the source of breaking news […]

Tutorial #5: Hurricane Season Crisis Communications Lessons from Hurricane Isaac

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Tutorial #5 By CNN iReporter Evangelist Gerard Braud – So far this month, we have reviewed why you should be a CNN iReporter, or at the very least why you should learn to effectively shoot your own smartphone videos. We have learned how to set up your CNN iReporter account and how to determine what is […]

Social Media Collides With Mainstream Media: The Changing Landscape of Media Interviews in Good Times & Bad

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By Gerard Braud – As social media and smart phones expand their reach, we are seeing a seismic shift that is sending tremors through the mainstream media landscape. This is creating both new challenges, as well as new opportunities for media spokespeople. Capitalizing on the opportunities requires you to adopt new approaches, learn new skills […]

Hurricane Season Tutorial #4: When Shooting Smart Phone Videos Consider “What is News?”

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Tutorial #4 By Gerard Braud, CNN iReporter Evangelist – Creating and filming your own CNN iReports or smartphone videos is a useful tool for communicating with the media, your employees, your customers, and key stakeholders in your crisis. Not only is it a useful tool during hurricane season, but it is useful during any crisis […]

Tutorial #3: How to Plan for Your Next Hurricane on a Clear Sunny Day

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Tutorial #3 CNN iReporter Evangelist Gerard Braud Everyday in June I will be sharing tutorials for effective crisis communications during hurricane season.  The lessons apply to tornadoes, floods, blizzards, and other natural disasters. The future of crisis communications is in video, particularly CNN iReports, which allow organizations to tell the story of their crisis to their […]

Tutorial #2 Lessons from Game Changing Crisis Communications for Hurricane Season

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Tutorial #2 by Gerard Braud, iReporter Evangelist With hurricane season upon us, and other violent weather such as floods, hail, and tornadoes hitting much of the United States this time of year, we are focusing on how to effectively use video to communicate in a crisis. Today’s lesson stems from what we learned eight years […]

Hurricane Season Crisis & Emergency Communications: Why You Should be a CNN iReporter

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By Gerard Braud — The future of crisis and emergency communications in hurricanes, natural disasters and other weather related events,  is in creating CNN iReports. It is a brilliant way to add to your crisis communications and media relations strategy. This strategy is perfect for public information officers (PIOs), emergency managers, and any corporate communications […]

Media Interview Mistakes of Jeb Bush: The Sequel

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By Gerard Braud – In yesterday’s blog we talked about the impact a bad media interview can have on a spokesperson, whether it is a candidate running for office or a corporate executive. In the article, we examined presidential candidate Jeb Bush and his interview with Fox News. One additional aspect of a bad interview […]

5 Crisis Communications Lessons from Dr. Oz

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By Gerard Braud – Dr. Mehmet Oz is in crisis communications mode. He has been making headlines in the media as medical colleagues criticize him for advice he gives and things he says on his syndicated television program. His hometown newspaper, the New Jersey Register, asked for my opinion on how Oz has begun to […]

4 Media Training & Interview Tips Courtesy of Jeb Bush & Megyn Kelly

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By Gerard Braud – Media training is not just about being an expert when it comes to answering a question. Media interview skills also require you to know how to ask questions of the reporter. The fuss about presidential candidate Jeb Bush is a case in point, based on an answer he gave to Fox […]

4 Considerations When Speaking About the Baltimore Crisis

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By Gerard Braud What do you think about the crisis going on in Baltimore? Before you verbalize your answer, think not just about your answer to the question, but also the impact your answer could have on the reputation and revenue of your business. This is especially true for those of you who are in […]

Crisis Communications Through Technology and Social Media: The Earthquake Video

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By Gerard Braud – The day is coming when you will need to be an expert in crisis communication using smart phone technology and social media. Actually, you should already be an expert and it is just a matter of time before we discover if you are prepared. Saturday morning I turned on the Today […]

4 Refreshing Public Relations, Crisis Communication and Media Relations Phrases

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By Gerard Braud – In the past three weeks there have been three big public relations crises that have lead to unprecedented crisis communication. In these crises public relations professionals used phrases we should all say more often to the media, to our employees, and to our stakeholders. They include: I Was Wrong. I Made […]

When “It” Hits the Fan: Effective Crisis Communication for the Chemical Industry

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By Gerard Braud – It’s an honor to be invited to deliver the morning keynote presentation today to the Chemistry Council of New Jersey at their 2015 Conference. You can view today’s handout here. The crisis communications lessons being discussed on stage serve as a reminder to everyone in the C-Suite, in emergency response, and in […]

Bruce Jenner: 4 Media Lessons in Teasing, Ratings & Public Relations Pitching

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By Gerard Braud – Pitching a story to the media is hard. Today I’m making a presentation to a group of public relations students at Loyola University in New Orleans. They want to know about secrets to pitching stories to the media. Their instructor wanted me to share my perspective since I have been both […]

When “It” Hits the Fan: A Crisis Communication Lesson on Speediness

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By Gerard Braud – It’s an honor to be invited to deliver the morning keynote presentation today to the SynGas 2015 Conference in Tulsa. You can view today’s handout here. The crisis communications lessons being discussed on stage serve as a reminder to everyone in the C-Suite, in emergency response, and in public relations, that […]

#FireBrittMcHenry: The ESPN Media & Social Media Crisis

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By Gerard Braud– How would you or your company handle the situation if one of your employees did what ESPN reporter Britt McHenry did? A media and social media crisis has been created for ESPN and McHenry when a video was posted that showed McHenry berating an employee of an auto towing company. At this […]

5 Media Training Lessons About Parsing Your Words So You Are Never Taken Out of Context

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By Gerard Braud – CEOs and other executives – in fact an enormous number of spokespeople I meet in media training classes — all complain that in their past, “The media took me out of context.” As we look at public relations lessons from political campaigns this week, we can examine the failed presidential campaign […]

Media Training Case Study: The Hillary Clinton Campaign

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By Gerard Braud – The media lessons of Herman Cain, in our last article, should be heeded well by the Hillary Clinton campaign as well as by all public relations experts, CEOs and executives. Lesson #1: Always consider the financial impact of your words. Lesson #2: When you have big negatives in your past, you […]

Media Training Case Study: Political Season Is Upon Us

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By Gerard Braud – In yesterday’s article I mentioned The New York Times called me Friday for a comment about Rand Paul’s hostile interview with NBC’s Savannah Guthrie. When the Times starts calling for observations, that means the political season is in full swing. You can learn a lot about your own media interview dos […]

7 Media Training & Spokesperson Lessons from Rand Paul vs. Savannah Guthrie

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By Gerard Braud – The New York Times called me Friday for a comment about Rand Paul’s hostile interview with NBC’s Savannah Guthrie. When the Times starts calling for observations, that means the political season is in full swing. Reporter Alan Rappeport does a great job covering candidates and the things they say in his […]

4 Media Relations Lessons from Rolling Stone and 5 Public Relations Ways to Deal With Bad Reporters

rolling stone

By Gerard Braud – The Rolling Stone Magazine retraction of their University of Virginia gang rape story is filled with parallels I often warn of in my media training and crisis communications programs. Here are 4 realities: 1) Reporters love an underdog and generally value the word of the accuser more than the word of […]

Great Sound Bites for Dumb Questions: Lessons in Crisis Communication & Media Training

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By Gerard Braud The media, especially the 24 hour cable news channels, are asking some really dumb, speculative questions as they cover the tragic crash of Germanwings flight 9525. In media training the trainer should teach the spokesperson to never speculate. Yet many spokespeople don’t always deflect the speculative questions as well as I would […]

In Defense of Social Media

By Greg Davis – [Editors Note from Gerard Braud – Today we have a guest blog from Greg Davis of Arkansas Valley Electric Cooperative. Greg wrote this as a follow up to my March 5, 2015 blog about utility companies avoiding a crisis by communicating with customers who take their complaints about high electric bills […]

5 Crisis Communication Tips to Prevent Secret Service Style Delays

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By Gerard Braud – Secret Service Director Joseph Clancy said it took five days before he was informed that a car carrying two agents struck a security barrier outside the White House. How long does it take in your company for you to find out about an event that could be a potential crisis that […]

Did the SNL ISIS Skit Go Too Far? A Lesson in Opinion Based Crisis Communications

SNL

By Gerard Braud – In the classic sense, it is not a crisis, but there is an underlying crisis communications lesson regarding the Saturday Night Live sketch on February 28, 2015. Social media is buzzing with opinions about whether SNL went too far. SNL mocked a commercial where a father drops his daughter at the […]

When “It Hits the Fan: Effective Communications for Critical Times

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By Gerard Braud – The need for crisis communication has never been greater. The need for speed in crisis communications has never been greater. The reality is that if you experience an incident that the public knows about, you should be communicating to them about it in one hour or less. The biggest problem with […]

Media Interview Training Tips from Jimmy Kimmel and the Oscars

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By Gerard Braud Media interviews are often composed of opinion questions. Jimmy Kimmel Live provides us with today’s timely media interview perspectives, with interviews about the Oscars. As you watch and laugh at this, read on to the crisis communications tip at the end of this article. Reports are infamous for asking leading questions. In […]

Crisis Communication & Media Hide and Seek: The ExxonMobil Torrance Refinery Explosion

ExxonMobile-#1-No Release

By Gerard Braud – Where is the ExxonMobil news release for the ExxonMobil Torrance Refinery explosion? An explosion is a crisis, which requires expert crisis communications. The media would expect information on the corporate news release page. Media want it fast and easy to find. But look what you find on the ExxonMobil news release page […]

Anderson Cooper 360 on the Brian Williams Crisis

TopHatCnn

By Gerard Braud – Anderson Cooper 360 is asking you on Twitter to respond to his question, “Do you think Brian Williams can ever return to the news?” My previous blog post outlines my latest take on the Brian Williams crisis and the conditions in which he could, but likely won’t return to the news […]

Brian Williams Suspended: Layers of a Media Crisis for NBC & Williams

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By Gerard Braud – Leave it to Jon Stewart to once again be the expert voice of reason in modern media. He clearly points out in this crisis that there is the “Brian Williams Anchorman” persona, and as I pointed out previously, the “Brian Williams Storyteller” persona at public events where he appears as a […]

Je Suis Brian Williams

Jes'suit  Brian Williams Gerard Braud

By Gerard Braud Amid the media stories and lingering crisis surrounding Brian Williams, I will raise these questions. 1. Was the story true to the teller? 2. Would others on that mission recall events differently? 3. When you recall an event and tell that story, is it true to you, while others might recall it […]

How to Select the Right Spokesperson? Should it be the PR person?

Who should be your media spokesperson in a crisis? In a recent blog, we reviewed Argument #1: The CEO Should Always Be the Spokesperson. Now we can review Argument #2: When Should the PR Person Be the Spokesperson? The public relations person is an excellent choice as a spokesperson in the first hour of the crisis when […]

Super Bowl Media Interviews: How to Manipulate What a Reporter Writes

How often do you do a media interview with the intended goal of having a specific quote used by the media? It is one of my intended goals for every media spokesperson in every media training class I teach, and here’s why… Every reporter writes their story around your quote. And guess what? You can […]

Did New York City Overreact? A Crisis Communications Case Study

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Yesterday’s crisis communications blog regarding the winter storm Juno and the #Blizzardof2015 promoted the idea of managing the expectations of those who will be affected by a crisis. Today, some critics are saying New York City overreacted. Two observations: 1) The people who complain about “overreacting” are idiots. These would be the same people who […]

Marshawn Lynch and the High Cost of Super Bowl Media Interviews

_If you could attach a dollar to every-1

With Super Bowl media day at hand, Marshawn Lynch, the media shy Seattle Seahawk, can expect more attention for what he does NOT say than what he DOES say. In the past the NFL has issued fines as high as $100,000 for Lynch, because he didn’t want to talk to the media. Can Marshawn’s media […]

Crisis Communications & Media Relations Strategies for Winter Storm Juno

By Gerard Braud Good media interview skills, a properly written crisis communications plan, and command of technology will be critical in the next few days as winter weather moves across the United States, especially into the Northeastern states. Good crisis communications means now is the time to begin managing the expectations of your customers, citizens and employees. Many […]

Media Training 29: Conclusion

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By Gerard Braud www.braudcommunications.com We began this 29 lesson discussion with the admonition, “Don’t talk to the media.” The original admonition was that you speak through the media to your audience and the media’s audience. But as we conclude, let me take this thought a bit further. We’ve poured out for you 29 lessons of […]

Media Training 28: Speaking Off the Record

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By Gerard Braud www.braudcommunications.com Never agree to speak off the record. This lesson really could end with just that phrase: Never speak off the record. Speaking off the record has been taboo among the wisest media trainers and public relations sages for decades, but rarely do I teach a media training class in which I don’t […]

Media Training 27: Body Language

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By Gerard Braud www.braudcommunications.com What you don’t say is often as important or more important than what you do say, when you are talking to a reporter. How you stand, how you act, how you fidget, how you move, how you stutter, how you sit, and where you look, all says a lot about you. […]

Media Training 26: Looks are Important

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By Gerard Braud www.braudcommunications.com Looks are important. With just three lessons left to go, I would be remiss not to cover some important basics, such as how to dress for a news conference. Dress for men has always been easier than dress for women in the world of media. That’s because men’s fashions tend to remain […]

Media Training 24: Death by News Conference

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By Gerard Braud www.braudcommunications.com Many reporters fear what I often call “death by news conference.” In lesson 17 we discussed the concept of committing news as a premeditated act. Reporters hate to cover news conferences for two main reasons. The first reason is because usually there are way too many spokespeople saying little if anything […]

Media Training 21: The Secret to Handling Negative Questions

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By Gerard Braud www.braudcommunications.com Most questions from most reporters are negative. News in general tends to be negative because it is usually about serious change or a disaster. I wish news wasn’t negative, but I spent 15 years in the business trying to change that and couldn’t. Then I’ve spent every year since 1994 trying […]

Media Training 19: Preparing for a Desk Side Visit

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By Gerard Braud www.braudcommunications.com  If you are a big organization, occasionally a reporter from a major media outlet will call and ask for permission to do a “desk side visit.” Be careful. These can be deadly. A desk side visit is when a reporter wants to come by the office, not to write a particular […]

Media Training 18: Practicing for the Big Negative News Story

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By Gerard Braud www.braudcommunications.com  So far we’ve discussed what an ordinary media training program includes and we’ve discussed the need to practice before every interview. But if you are being interviewed about a negative issue by an investigative reporter or a major publication or network news magazine, you need more than your average media training […]

Media Training 17: What Makes the Media Say Wow! – Commit News

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By Gerard Braud www.braudcommunications.com As a reporter, I generally hated going to a news conference or a media event that was about good news. It’s not that I’m opposed to covering good news, it’s just that generally the spokespeople were poorly prepared and the organizers were completely oblivious of the wants, needs and desires of […]

Media Training 15: How to Structure Media Training

Braud Media Training_2720*

By Gerard Braud www.braudcommunications.com One of the most difficult challenges I have in my job as a media trainer is to get executives to carve out time in their schedule for training. As mentioned in lesson 2, some don’t see the financial benefit. An even greater percentage are afraid of what ever embarrassment they may […]

Media Training 14: Reporters like to Speculate

Braud book:CD

By Gerard Braud www.braudcommunications.com  What’s the worst that could happen? How much worse could it get? But what if… ? Oh, those great “what if” questions. Reporters love the what if question. Why? Well, reporters lover a great story and sometimes the story doesn’t materialize the way they hoped it would. Remember all the lessons […]

Media Training 13: The Vote of Confidence or No Confidence

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By Gerard Braud www.braudcommunications.com In lesson 11 we discussed the fact that when there is an industrial accident and a spokesperson does not appear in a timely manner, reporters often go looking for facts and quotes from other people, such as the ones with no teeth who live in trailers. Something else happens, which also […]

Media Training 10: What Does That Mean?

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By Gerard Braud www.braudcommunications.com  The question I ask most often these days is, “What does that mean?” I’m relatively well educated. I’m well read. I travel the world constantly teaching media relations and crisis communications. But what bugs the ever living daylights out of me is hearing people speak in mumble jumble that they think […]

Media Training 9: The Myth about 3 Key Messages

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By Gerard Braud www.braudcommunications.com  So in the last lesson, we talked about not letting facts get in the way of a good story. The secret is to keep it simple. When you go through media training (which I enjoy teaching more than anything in the world and I would still do every day even if I […]

Media Training 6: I Wonder What the Next Question Will Be?

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By Gerard Braud www.braudcommunications.com  I want you to think for a moment about the last interview you did with a reporter. The reporter asks you a question then you start talking. Think very carefully now – what were you wondering the entire time you were answering the question? In most cases, my media training students […]

Media Training 5: The Media are Biased

Gerard-Braud-Author-Book

By Gerard Braud www.braudcommunications.com There is much debate about whether the media are biased; especially whether there is a liberal bias. If you truly want to explore that subject, I suggest you read the book Bias by Bernard Goldberg. It has been my experience over the years that much of what is perceived as bias is really […]

Media Training Breakthrough 2: Ask Yourself the Big IF Question

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By Gerard Braud www.braudcommunications.com The Big IF is what I call my philosophy of media training. I ask every executive that I media train this all important question: If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money? This is true for corporations […]

The Doctor of Crisis Communications

Crisis communications doctor gerard braud

If you were a smoker and your doctor told you to stop or you would die of cancer, would you stop? If you had diabetes and your doctor told you to change your diet so you don’t die, would you change? Amazingly, there are people every day who ignore the advice of an expert and […]

Media Training Tip: Ebola Crisis Communications Interviews

Dr-Anthony-Fauci

The Ebola crisis has spawn a rash of spokespeople saying things to the media that should have never been said. If you are the public relations person responsible for writing statements and news releases for your hospital, company or spokesperson, this blog is for you. If you are the media trainer preparing the spokespeople, this […]

Ebola Crisis Communications Lesson: Ask for Help

Of all the Power Point presentations by his leadership team members, the CEO only stood and applauded the vice president who showed he was having difficulties in his division, when the other vice presidents showed rainbows and green lights. The company was millions in debt with falling sales and the CEO knew that everyone who […]

4 Crisis Communications Lessons as the NFL Management Struggles with the Ray Rice Smoldering Crisis

Rayrice blog gerard braud

By Gerard Braud The NFL has a crisis. Do they have a plan? Will the crisis get worse because of non-verbal communications? Can the NFL management communicate their way out of the crisis? Below are some observations and suggestions to help you cope with your own corporate crisis. The non-verbal message from the NFL is […]

Secrets to Effective Key Messages for Media Training

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By Gerard Braud Do your key messages suck? Most people think not. I think they usually do. Expert Media Training requires solid key messages. But public relations people have been taught that a key message is little more than giving your spokesperson or CEO a handful of bullet points, then turning them loose to do […]

Key Messages That Convey What’s In It For Your Audience: Apple iPhone 6

By Gerard Braud As I watch the Apple iPhone 6 roll out, I’m hearing lots of technical stuff. That’s great if you are a techno geek who cares about screen size, pixels and data points. But what does the new iPhone 6 do to make my life better? As a consumer where is the “What’s […]

Social Media Complicates Ebola Crisis Communications

Ebola Facebook Crisis video Gerard Braud

By Gerard Braud [ If you’ve come to read this crisis communications post via a link by Agnes, please read my full response and rebuttal to her via this blog update. ] A glance at the Emory Healthcare Facebook page magnifies the complexities of crisis communications in the age of social media. I’m not a huge […]

Three Media Training and Crisis Communications Tips for Doctors and Employers

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By Gerard Braud The current Ebola crisis has the media calling upon their medical experts to communicate about infected patients being flown to the United States for treatment. Media training for this type of crisis requires you to have a plan for how your doctors and physicians will respond if they are called upon to […]

7 Disturbing News Media Trends and How They Are Complicating Your PR Job

By Gerard Braud If your job is to communicate with the media, your job is becoming more complicated because of these disturbing news media trends: Trend #1: Media Speculation CNN has taken the sin of speculation to an all time high with their 24/7 speculation regarding the disappearance of Malaysia Flight 370. In the future, […]

Breaking News is Broken and there is Nothing Breaking: Disturbing Media Trend #2

Daily show Mocks CNN

By Gerard Braud News media copycats make life more difficult in the world of crisis communications and public relations. More than ever before, your small crisis can get undue media coverage because of the latest disturbing media trend. Disturbing news media trend #2 is the breaking news trend. CNN is the king of using the […]

7 Disturbing News Media Trends & How You Can Combat Them

CNN Tornado Post

By Gerard Braud The television news media continue to go from bad to worse. New disturbing trends have a huge impact on public relations, your media interactions, and the reputation and revenues of your employer. How do you combat these disturbing trends? Join media relations expert and former journalist Gerard Braud (Jared Bro) on Wednesday, […]

The Social Media Force Fit Versus the Right Fit for Crisis Communications

By Gerard Braud Your parents probably taught you there is a right place and a wrong place for everything. That is true for crisis communication and for social media. Many Gen X & Gen Y communicators think the bulk of their crisis communications can be done exclusively through social media. I disagree for many reasons. […]

Social Media for Crisis Communications: Social Media as the Cause of Your Crisis

YouTube Flicker Dominos Video1

By Gerard Braud As we examine the leadership gap, the generation gap, and shiny new object syndrome, let’s note that in many cases, in the world of crisis communications, social media can be a greater source of bad than good. The fact that a citizen can post a picture of a plane crash before the […]

Social Media, Crisis Communications and the Severity Level of Your Crisis

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By Gerard Braud In every crisis communications plan that I write for a client, I have a page that establishes a severity level for the crisis. Traditionally the severity level is determined by injuries and/or fatalities, as well as the speed at which media cover the event, as well as how long the event remains in […]

Social Media for Crisis Communications: Social Media for Crisis Communication and the Generation Gap

Gerard braud burger king 2

By Gerard Braud As we discuss social media as a crisis communication tool that allows you to reach your core audience, this is a good time to explore what I will describe as both the leadership gap and the generation gap, that social media presents. People in leadership positions, traditionally perform poorly in a crisis because […]

Media Training in New Orleans, Baton Rouge & Louisiana

By Gerard Braud Media training in New Orleans, Baton Rouge and other cities in Louisiana carry a special set of challenges. Usually the training is for spokesmen – as in all men. Seldom is the media training for spokespeople, representing both genders. The spokesmen generally work in the oil and chemical industry. Most are not […]

Expert Advice for Media Training Key Messages

By Gerard Braud Can we have an intimate, professional conversation? The presumption is you are an expert in public relations and that the executives and leaders where you work need expert key messages for media training, to be an expert spokesperson. Here we go: Good looking Intelligent Public relations professional Mistakes of the past Bullet […]

Crisis Communication Case Study: Malaysia Airlines

Malaysia-Blog

By Gerard Braud Ask any expert in global crisis communications how Malaysia Airlines should be communicating during their crisis and you will get varied opinions. Having worked in Malaysia many times writing crisis communications plans and teaching media training, I would like to offer five things worth considering, should you face a prolonged crisis that […]

Media Training and Word Vomit (Ew! Gross)

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By Gerard Braud While teaching interview skills in a media training class, a participating executive provided expert insight to the lesson I was teaching. “So you don’t want us to word vomit everything we know in a media interview, right?” he asked. That isn’t how I would have phrased it, but now that I think […]

Crisis Management & Crisis Communication: The Justin Bieber Case

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By Gerard Braud In crisis management and crisis communication you must manage the rule of thirds, as it relates to your brand and the management of your reputation. Define the rule of thirds this way: One third of the audience loves you – and nothing can change that. One third of the audience hates you […]

Media Training Advice: 3 Lost Public Relations Opportunities in the Duck Dynasty Reaction

Phi on Blacks

By Gerard Braud Our focus on media training, crisis communications and public relations extends into the Duck Dynasty controversy and three lost opportunities. Put your politics, religion and personal views about gender, sexuality and race aside for a moment in order to put these observations into the context for which they are intended. Today’s primary […]

Media Training for CEOs and Executives Worldwide May Save Their Jobs & Protect Their Profits – Ask Lululemon Founder Chip Wilson

Gerard Braud Media Training Manual

By Gerard Braud Every media training class I teach worldwide begins with this phrase: “If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money?” Here is an image straight from my media training manual if you need proof. Here is a video lesson […]

Citizen Journalism: How Breaking News Got Broken and 5 Things You Need to Do Now

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By Gerard Braud Watch the news coverage as winter storms move across the United States, leaving many people without power in the cold for up to two weeks. Much of this story is being told through the eyes of the so-called, “citizen journalists.” Citizen journalism is one of the reasons breaking news got broken. While […]

3 Reasons Powerful People Say Dumb Things in Media Interviews

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By Gerard Braud Toronto Mayor Rob Ford has done it. So has Lululemon founder Chip Wilson. So have presidential candidates like Herman Cain and Sarah Palin. Each is guilty of saying dumb things in media interviews. Why do powerful people say dumb things in media interviews? Here are 3 reasons… First, powerful people fail to […]

Media Training Advice to Toronto Mayor Rob Ford

Toronto Media Training Braud

By Gerard Braud When media training a candidate, politician, or elected official, one of the hardest things to teach them is when to shut up. In every media training class I impart this expert advice to the trainee: “When you are digging a hole for yourself, put down the shovel.” Toronto May Rob Ford has […]

Navigate the Waters of Reputational Repair: 5 Steps to Effective Crisis Communications Planning

By Gerard Braud Navigating the waters of a crisis requires a good crisis communication plan before the waters ever begin to rise. Clear sunny day planning, long before your darkest day, is the secret. In today’s social media filled world, this has never been more true. Sadly, in our social media world some public relations […]

Did Lululemon’s Crisis Communication Efforts on Social Media Create a Bigger Crisis?

reax Lululemon FB

By Gerard Braud A bad media interview caused by insufficient media training is creating a crisis communication problem on social media. Experts will weigh in on this, but I don’t think any one expert has the answer as to the best way to handle this. I really want to know what you think. The founder […]

Media Trainer Gives Advice to Chip Wilson, Lululemon Founder

Chip Wilson Bloomberg

By Gerard Braud Media training, media trainers and the executives and spokespeople who go through media training need to understand the importance of practicing before every media interview. Chip Wilson, Lululemon Founder is being criticized today for comments about how Lululemon pants only fit some women and the ongoing crisis or controversy over allegations that […]

Lesson 9: How to Keep Your Crisis Communications Drill Realistic?

By Gerard Braud What a nice complement I received today after a crisis communications drill with a nuclear power plant and four government agencies. The Governor’s Office of Homeland Security and Emergency Preparedness thanked our mock media team for the intense questioning and realism of our news mock conferences. “I participated in a crisis drill […]

Lesson 4: Test Your Crisis Communication Speed

By Gerard Braud How quickly can you get approval for and issue a statement to the media, your employees and other key stakeholders during a crisis? Your crisis communication plan should clearly spell out what is acceptable and what is not acceptable. It greatly disturbs me to see that some companies and government agencies think […]

Lesson 3: Test Your Crisis Communications Plan

By Gerard Braud There are many articles throughout this blog about what makes for a good crisis communications plan. I believe so many documents that proport to be crisis communications plans fall far short of what is needed to effectively communicate when “it” hits the fan. A great way to find out if your crisis […]

Lesson 1: Why Have a Crisis Communications Drill?

By Gerard Braud  Would you rather screw up in public or screw up in private? That’s really what a crisis communications drill is all about. On a clear sunny day you have the ability to practice for how you will respond and behave on your darkest day. A crisis communications drill is designed to allow […]

7 Things Your Crisis Communications Drill Should Test

By Gerard Braud A clear sunny day is the best time to deal with your crisis. Your darkest day is the worst time to deal with a crisis. Let me explain… A Crisis Communications Drill can simulate realistic emotions and pressures in a controlled environment, where you can mess up in private, rather than messing […]

Three Things Every PR Person Needs to Finish Before the End of the Year

Entergy Drill Gerard braud

By Gerard Braud The pretty stuff always gets more attention than the ugly stuff. Preparing for media interviews and crisis communications is not as sexy as a newsletter or brochure. But when “it” hits the fan, will your customers, employees and the media be remembering your great graphics? Or will they form their opinion of […]

This CEO is a Train Wreck: 9 Crisis Communication Lessons You Can Learn

Trainwreck CEO

By Gerard Braud Crisis communications requires fast comment from company officials when a crisis happens. The spokespeople must also have media training and must be flawless in their news conference. In a major crisis, you should be talking with the media within one hour or less of the onset of the crisis. The CEO featured […]

Three Media Lessons from Paula Deen

Paula Deen Today Show

by Gerard Braud “I is what I is, and I’m not going to change.” That is the costly statement made by Paula Deen to Matt Lauer in an NBC Today Show. “If you could attach a dollar to every word you say, would you make money or lose money?” Those are the first words every […]

Tutorial #23: Now is the Time for PIOs and Official Spokespeople to Embrace and File CNN iReports

Tutorial #23 by Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #20: Crap is King

Tutorial #20 By Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #18: How You Can Create Great Videos Holding Your iPad or iPhone at Arm’s Length

Tutorial #18 by Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #17: Using SKYPE.com for Live Reports on CNN & HLN

Tutorial #17 by Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #15 Determining When to Use Ear Buds and Headphones for Interviews on Your iPad or iPhone

Tutorial # 15 By Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis […]

Tutorial #14: Framing and the Rule of Thirds for Your Web Videos

Tutorial #14 By Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #13 The Secrets to Good Audio for Your Web Videos

Tutorial #13 By Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

CNN iReport Tutorials Index

Tutorial #3 Still Gerard Braud

(Perspective: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is an index of a series of 23 lessons that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.)     […]

Dark Day Crisis Planning Must Begin on a Sunny Day

By Gerard Braud Few organizations in the world face the communications challenges of America’s Rural Electric Cooperatives. On any given day customers could be protesting over electric rates. Workers could be under attack for disconnecting service. Board members could be scrutinized for per diems, travel or expenses. Add to that the growing influence of negative […]

Crisis Communication for West Texas Fertilizer Plant in Waco: Why PIOs, Emergency Managers and PR People Should be Using CNN iReports

By, Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

iReports for Public Relations and Crisis Communications: Why Your Company or Government Organization Should Create a CNN iReport Account Today

CNN Ireport Account

By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Manage the Expectations of Your Audience: Story Telling Secrets of the Media and a CNN iReporter

By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Get the Right Tools to Be a Good iReporter

Tropical Storm Lee iReport

By Gerard Braud  {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Set Up Your CNN iReport Account on a Clear Sunny Day

By, Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Hurricane Isaac: iReports Before, During and After. Is This Guy Crazy?

IReport Voting page

By, Gerard Braud (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.) […]

Crisis Communication Priorities for a Sudden Crisis

Airplane

(Writer’s note: Please take 15 seconds of your time to vote for me to win a CNN I-report award for my in-depth storytelling and reporting on Hurricane Isaac.  With your vote, I can win the Community Choice Award. Your first vote is greatly appreciated, but to make an even bigger impact you can vote everyday […]

Dark Day Crisis Planning Must Begin on a Sunny Day

By Gerard Braud Few organizations in the world face the communications challenges of America’s Rural Electric Cooperatives. On any given day customers could be protesting over electric rates. Workers could be under attack for disconnecting service. Board members could be scrutinized for per diems, travel or expenses. Add to that the growing influence of negative social […]

Be a Control Freak with Your Crisis Communication

(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) By Gerard Braud Your first choice when “it” hits the fan should be […]

Prescriptions for Great Media Interviews: Secrets You Need to Know Before Talking to Reporters

By Gerard Braud The doctor’s resume was impressive. It demonstrated a successful practice, plus a history of research and teaching. The ABC News program 20/20 wanted to do a story about the doctor’s research. The teaching hospital selected me to be the media trainer. After the best research possible, to prepare, I called the public […]

The Media Are Listening in a Crisis

(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) By Gerard Braud Among those listening and fostering social media are the mainstream […]

Lone Star College Shooting – Crisis Communication Case Study

Web Notice - Bad copy

I’m frustrated by the continued failure by schools and colleges to communicate well during a crisis. Rather than adding thoughts here, please visit http://blog.schoolcrisisplan.com/?p=95

What Leaders & PR People Can Learn from Lance Armstrong: Denial & Crisis Communication

Gerard Braud Lance Armstrong Crisis

By Gerard Braud Lance Armstrong’s denial of doping over the years provides a valuable crisis communications and public relations case study for analyzing denial by powerful people and how they communicate in a crisis. This is important for two reasons: 1) Public relations people may give excellent advice and professional council, but be rebuffed by […]

One Month After Sandy Hook: Effective Crisis Communications In Critical Times

One Month After Sandy Hook Elementary: Effective Crisis Communications In Critical Times  By Gerard Braud (Free conference call – Listen on Demand REGISTRATION IS FREE TO ALL) [Editor’s Note: I recall the morning I received a frantic call from my daughter when there was a shooting on her campus. The school failed on a grand scale […]

3 Dead in Murder-Suicide: The Time is Never Right to a Write a Crisis Communications Plan

Friday 2 people were murdered, then the killer killed himself. One of the murders, as well as the suicide, was done “in the workplace.” I won’t say where, out of respect for the privacy of the person who called me the day before. All of this happened where he works. Just 24-hours before, on Thursday, […]

National Speakers Association (NSA) New Orleans: Home of New Orleans Keynote Speakers

The National Speakers Associations of New Orleans (NSA New Orleans) has been the foundation of my professional speaking career, positioning me as a keynote speaker in New Orleans, as well as a conference presenter and keynote speaker on 5 continents. NSA New Orleans has allowed me to focus on being an expert in media training […]

Media Training Tip: What to do Before the End of the World

communications planning photo

The Mayan calendar ends in December 2012 and many have wondered if this signals the end of the world. One colleague jokingly asked me if her company could forgo Media Training and writing a Crisis Communications Plan in 2012, because the world may end. She has been putting off these tasks for two years. Each […]

Media Training Tip: Don’t Leave The Audience Thinking “What Does That Mean?”

media training gerard braud

What bugs the ever living daylights out of me is hearing people speak in mumble jumble that they think means something, but it means nothing at all. This mumble jumble is corporate speak, buzzwords, jargon and government acronyms. I’m fortunate enough that people pay me an honorarium to speak at numerous conferences, corporate meetings and […]

So… The new International Media Training No-No

Media Training - Gerard Braud - Braud Communications

Soooooo…. I’ve noticed a new trend. Soooooo…. it appears people think every sentence needs to start with “Soooooo….” Soooooo…. stop it already! I first noticed this alarming trend while teaching media training to a global defense contractor in Los Angeles in 2010. One engineer — a lead engineer –started every sentence with “Soooooo….” It was driving […]

Media Coach Training Tip: Fight for your Reputation! How to Respond to Negative Media Attention

Braud Communications Training web photo

I find it unbelievable that in the 21st century we still find executives who don’t want to take on a reporter or news outlet that has wrongly damaged their reputation. The traditional way of responding to a media outlet that makes a factual error is to ask the management for a retraction. But sometimes the […]

Media Coach Training Tip: Control the Interview Questions with Leading Answers

Braud Communications Interview with Media Photo

I want you to think for a moment about the last interview you did with a reporter. The reporter asks you a question then you start talking. Think very carefully now – what were you wondering the entire time you were answering the question? In most cases, my media training students will confess that the entire […]

Media Training Coach Tip: The #1 Technique to Shut Down Reporter Speculation

Braud Communications media training tip

As a media training speaker and media training coach, my clients can sometimes find themselves asking, “What’s the worst that could happen? How much worse could it get? But what if…?” Oh, those great “what if” questions – reporters love those.  Why?  Well, reporters love a great story and sometimes the story doesn’t materialize the […]

Media Training of the Future for Your Emergency Operations Center, Emergency Manager, and Public Information Officer

Braud Communications Technology Crisis

How to Improve Your Crisis Communication During a Disaster It was a surprise to many Emergency Managers and Public Information Officers. After being in demand for telephone interviews during Tropical Storm Lee on September 3-5, 2011 near New Orleans, The Weather Channel opted to start taking live reports from a resident on the front porch […]

Social Media Revolutions & How to Write a Social Media Policy

How to Write Your Social Media Policy March 1st Webinar Plus the Social Media Revolution – What You Can Learn from Global Events The time is NOW. Social Media is changing nations. But are you watching from the sidelines or digging in and learning how this affects your communications where you work and with your […]

Top 3 Goals for Communicators in 2011

When we look back at the last year and look ahead to this year, I see 3 things that every communicator should do in order to be successful. The 3 things are: 1) Be strategic 2) Be opportunistic, and 3) Be Persistent When communicators ask for advice, I often tell them to know the difference […]

Don’t Repeat the Negative – Media Training Expert Tips

Christine O'Donnell

You would think that in 2010, spokespeople would be smart enough not to repeat a negative phrase as part of an interview or as a phrase in an advertising campaign. Surprisingly, it still goes on. This month, the country of Colombia has launched a new tourism campaign. So what do you think of when you […]

Free Teleseminar May 10-14 with Gerard Braud

If you have to talk to the media or train people who have to talk to the media, here is a free teleseminar opportunity for you. May 10-14, a group of All-Star A-Lists hosts will be interviewing author Gerard Braud (Jared Bro) about his new book, Don’t Talk to the Media: 29 Secrets You Need […]

Don’t Talk to the Media – Gerard Braud’s New Media Training Book

Gerard Braud Author Book

Gerard Braud outlines the 29 Secrets you need to know before you open your mouth to a reporter. Get more details at: http://www.donttalktothemedia.com/

Executive Media Training – Gerard Braud – New Orleans Saints – Super Bowl Parade

Gerard_Saints_Quote

In the Executive Media Training classes I teach, I always emphasize the power of a verbatim quote as a key message, rather than relying on talking points and the ad lib problems associated with talking points. So to prove the power of a pre-planned, verbatim quote, I recently set out to literally be the one-in-a-million […]

Gerard Braud is a Sound Bit Stud – Coming Monday

Media Training in New Orleans Lesson coming this Monday. Don’t miss the one-in-a-million quote.

Social Media Crisis Communications & Shiny New Objects – Sins of 2009

Today we’re going to look at one of the biggest sins of 2009… shiny new objects syndrome. When I look back at 2009, I’ll remember it as the year that people became obsessed with Twitter and Facebook. Seems everywhere I turned, people were clamoring over these shinny new objects… like aborigines who have seen themselves […]

Gerard Braud – The Sins of 2009 & How to Redeem Yourself in 2010 – Tuesday

This week we’re looking at the Sins of 2009 and how to redeem yourself in 2010. Today’s topic is “No” Doesn’t Mean “No!” 2009 was a year when we heard “no” a lot at work. Request for new projects, new training, new budgets, were often greeted with a big fat, flat out “no.” A colleague […]

Top Sins of 2009 & How to Redeem Yourself for 2010 – Monday

For the next 5 days we’ll be looking at the sins of 2009… and what you can do to redeem yourself in 2010. Each year when I look back and look ahead for this program, I generally focus on crisis communications, media training and public relations. But this year, we need to take some time […]

Executive Media Training 101 for Kanye West

by Gerard Braud gerard@braudcommunications.com www.braudcommunications.com www.crisiscommunications.com Kanye West — You were on Jay Leno last night. Your had a chance. You blew it. So here’s a free Media Training 101 course — Your key message should have been, “I’m sorry.” In 3 minutes on the air you never got around to saying those simple words. […]

Misinformation Alert: Media Training & Crisis Communications Plans, NIMS, Emergency Communications & More from Gerard Braud

Big warning on the BraudCast today. Big warning as we commemorate September 11th. Big warning as we remember August 29th, the recent anniversary of Hurricane Katrina. Big warning as your kids go back to school. Big warning for all executives. Big warning for everyone in public relations. Why all the warnings? After September 11th and […]

Media Training, Whole Foods, Health Care Reform & Cow Poop

The most fundamental rule of media training that I discuss with every executive is this: “If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money?” That brings us to Whole Foods and the much publicized letter to the editor in the Wall Street […]

Obama’s 7 Deadly PR Sins & Brew-ha-ha

It is rather timely that the biggest news story of this past week is among one of the most basic lessons of media training … which is, never speculate. Media darling and President of the United States, Barack Obama, proved that even the best spokespeople are not perfect… and up until now, he has been […]

Lesson 29: Conclusion

By Gerard Braud www.braudcommunications.com We began this 29 lesson discussion with the admonition, “Don’t talk to the media.” The original admonition was that you speak through the media to your audience and the media’s audience. But as we conclude, let me take this thought a bit further. We’ve poured out for you 29 lessons of […]

Lesson 28: Speaking Off the Record

By Gerard Braud www.braudcommunications.com   Never agree to speak off the record. This lesson really could end with just that phrase: Never speak off the record. Speaking off the record has been taboo among the wisest media trainers and public relations sages for decades, but rarely do I teach a media training class in which […]

Lesson 27: Body Language

By Gerard Braud www.braudcommunications.com What you don’t say is often as important or more important than what you do say, when you are talking to a reporter. How you stand, how you act, how you fidget, how you move, how you stutter, how you sit, and where you look, all says a lot about you. […]

Lesson 26: Looks are Important

By Gerard Braud www.braudcommunications.com Looks are important. With just three lessons left to go, I would be remiss not to cover some important basics, such as how to dress for a news conference. Dress for men has always been easier than dress for women in the world of media. That’s because men’s fashions tend to […]

Lesson 25: Social Media Training

By Gerard Braud www.braudcommunications.com  The internet, the media on the internet, and the proliferation of self-ordained pundits on the internet, has forever changed the world. So has the proliferation of gadgets that let us rapidly post pictures, comments and video to the web. The ability for the global community to post online comments in countless […]

Lesson 24: Death by News Conference

By Gerard Braud www.braudcommunications.com Many reporters fear what I often call “death by news conference.” In lesson 17 we discussed the concept of committing news as a premeditated act. Reporters hate to cover news conferences for two main reasons. The first reason is because usually there are way too many spokespeople saying little if anything […]

Lesson 23: Selecting the Right Spokesperson

By Gerard Braud www.braudcommunications.com Picking the right spokesperson really depends upon the situation. Many organizations tend to have two extremes in selecting spokespeople. Some organizations always send out their top PR person while other organizations insist that only the CEO speak. I endorse neither of these approaches as perfect and will suggest that sometimes the […]

Lesson 22: The Power of Passion

By Gerard Braud www.braudcommunications.com  Few things are as underestimated in a media interview as the passion a spokesperson conveys. In lesson #8 we talked about why the facts don’t matter and how to create great quotes. If you learn to combine great quotes with passion you not only insure your quote gets used in a […]

Lesson 21: The Secret to Handling Negative Questions

By Gerard Braud www.braudcommunications.com Most questions from most reporters are negative. News in general tends to be negative because it is usually about serious change or a disaster. I wish news wasn’t negative, but I spent 15 years in the business trying to change that and couldn’t. Then I’ve spent every year since 1994 trying […]

Lesson 20: The Secret to Internalizing Key Messages

By Gerard Braud www.braudcommunications.com In the early stages of media training, many students are skeptical about the concept of key messages. Accepting key messages and using key messages effectively takes time and practice. As I mentioned in lesson 15, in most media training classes I first conduct a baseline interview, then I introduce the concept […]

Lesson 19: Preparing for a Desk Side Visit

By Gerard Braud www.braudcommunications.com  If you are a big organization, occasionally a reporter from a major media outlet will call and ask for permission to do a “desk side visit.” Be careful. These can be deadly. A desk side visit is when a reporter wants to come by the office, not to write a particular […]

Lesson 18: Practicing for the Big Negative News Story

By Gerard Braud www.braudcommunications.com  So far we’ve discussed what an ordinary media training program includes and we’ve discussed the need to practice before every interview. But if you are being interviewed about a negative issue by an investigative reporter or a major publication or network news magazine, you need more than your average media training […]

Lesson 17: What Makes the Media Say Wow! – Commit News

By Gerard Braud www.braudcommunications.com As a reporter, I generally hated going to a news conference or a media event that was about good news. It’s not that I’m opposed to covering good news, it’s just that generally the spokespeople were poorly prepared and the organizers were completely oblivious of the wants, needs and desires of […]

Lesson 16: Practice, even if you only have 5 minutes

By Gerard Braud www.braudcommunications.com In our last lesson we talked about how to structure a media training class and how I always tell the executives I train that they must practice before every interview, even if they only have 5 minutes.  I’d like to expand on that and explain why this is so important. I […]

Lesson 15: How to Structure Media Training

By Gerard Braud www.braudcommunications.com One of the most difficult challenges I have in my job as a media trainer is to get executives to carve out time in their schedule for training. As mentioned in lesson 2, some don’t see the financial benefit. An even greater percentage are afraid of what ever embarrassment they may […]

Lessons 14: Reporters Like to Speculate

By Gerard Braud www.braudcommunications.com  What’s the worst that could happen? How much worse could it get? But what if… ? Oh, those great “what if” questions. Reporters love the what if question. Why? Well, reporters lover a great story and sometimes the story doesn’t materialize the way they hoped it would. Remember all the lessons […]

Lesson 13: The Vote of Confidence or No Confidence

By Gerard Braud www.braudcommunications.com In lesson 11 we discussed the fact that when there is an industrial accident and a spokesperson does not appear in a timely manner, reporters often go looking for facts and quotes from other people, such as the ones with no teeth who live in trailers. Something else happens, which also […]

Lesson 12: Passing the Cynic Test

By Gerard Braud (sign up for the free audio version of this program at gerard@braudcommunications.com) Reporters are among the biggest cynics in the world. They doubt everything you tell them and you have to prove everything to them. This is especially true if you are trying to promote a good news story. I have found […]

Lesson 11: Why do they interview people with no teeth who live in a trailer (with all due respect to trailer dwellers)

By Gerard Braud www.braudcommunications.com Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care. And let’s realize that while hoping to someday fulfill the dream of home ownership, many people live in an affordable alternative – a mobile home. […]

Lesson 10: What Does That Mean?

By Gerard Braud www.braudcommunications.com  The question I ask most often these days is, “What does that mean?” I’m relatively well educated. I’m well read. I travel the world constantly teaching media relations and crisis communications. But what bugs the ever living daylights out of me is hearing people speak in mumble jumble that they think […]

Lesson 9: The Myth about 3 Key Messages

By Gerard Braud www.braudcommunications.com  So in the last lesson, we talked about not letting facts get in the way of a good story. The secret is to keep it simple. When you go through media training (which I enjoy teaching more than anything in the world and I would still do every day even if […]

Lesson 8: The Facts Don’t Matter

By Gerard Braud www.braudcommunications.com One day, as a joke in the newsroom, I uttered the phrase, “don’t let the facts get in the way of a good story.” We all laughed. A colleague was pushing for a story to make the evening news, but there were lots of holes in the story and I (who […]

Lesson 7: Never get in a fight with someone who buys ink by the barrel

By Gerard Braud www.braudcommunications.com  I find it unbelievable that in the 21st century we still find executives who don’t want to take on a reporter or news outlet that has wrongly damaged their reputation. The traditional way of responding to a media outlet that makes a factual error is to ask the management for a […]

Lesson 6: I Wonder What the Next Question Will Be?

By Gerard Braud www.braudcommunications.com  I want you to think for a moment about the last interview you did with a reporter. The reporter asks you a question then you start talking. Think very carefully now – what were you wondering the entire time you were answering the question? In most cases, my media training students […]

Lesson 5: The Media is Biased

By Gerard Braud www.braudcommunications.com There is much debate about whether the media are biased; especially whether there is a liberal bias. If you truly want to explore that subject, I suggest you read the book Bias by Bernard Goldberg. It has been my experience over the years that much of what is perceived as bias […]

Lesson 4: They Took Me Out of Context and They Left My Best Stuff on the Cutting Room Floor

By Gerard Braud www.braudcommunications.com The 2 single biggest complaints I have heard from executives over the years, after they have done an interview, is that “the reporter took me out of context” or that “the reporter left my best stuff on the cutting room floor.” (If you are young, the cutting room is where film […]

Lesson 3: It’s About Me

By Gerard Braud www.braudcommunications.com My wife often reminds me that it’s “not about me.” But she forgets that I come from a 15 year career as a journalist, where everything was about me. Everyday it was my story; my interviews; my scoop. Reporters have big egos. Accept it. You can’t change it so don’t even […]

Lesson 2: The Big IF

By Gerard Braud www.braudcommunications.com The Big IF is what I call my philosophy of media training. I ask every executive that I media train this all important question: If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money? This is true for corporations […]

Media Training: Don’t Talk to the Media

Gerard-Braud-Author-Book

by Gerard Braud www.braudcommunications.com This first lesson may seem counter intuitive, so let me explain what I mean. You don’t want to talk to the media, but to the media’s audience. Ask yourself, who is that audience and how smart are they? The general rule is that the average person who watches TV news has […]

Swine Flu Rumors & Haig – Biden Syndrome

Swine Flu and Crisis Communications are our topic this morning. Two of the worst classic behaviors of crisis communications are beginning to take shape as we get several days into the Swine Flu hysteria. So I come to you today with warnings so that you can look for these behaviors, then I want to give […]

Adjusting for Shut Down Newspapers & Laid Off Reporters

By Gerard Braud www.braudcommunications.com As more newspapers shut down and lay off reporters, those of us in PR need to take heed and make a few adjustments. 1) Reporters still on the job have to do more work to make up for those who have been laid off. That means your writing needs to be […]

I’m Trying to Give Away $100 and No One Will Take It

By Gerard Braud www.braudcommunications.com I feel like such the Social Media middle man. Check this out… I was giving a keynote speech to 100 executives who belong to an association. The topic was similar to my upcoming topic at the IABC 2009 Conference, which is New Frontiers in Media Training, which will include Social Media Training […]

Spring, Fox News and Panyhose

There are blizzards, floods and tornadoes in the news — all signs of a changing season. But you can never tell what season it is based on how Megan Kelly of Fox News dresses. How you dress when being interviewed on TV is important. News anchors are becoming bad role modes as we hear in […]

Confessions of a Former Journalist: I’ve Canceled My Daily Newspaper

Yes, it’s true. I’ve canceled my daily newspaper. This was a touch decision to make… especially since I have a degree in Journalism. For details on why, please listen to today’s BraudCast To sign up for a free subscription to BraudCasting please visit http://www.braudcasting.com/Home.html

Gerard’s Top 5 Tips for 2009 – Day Two – Can We Talk?

Your executives will be talking more in 2009 and so will your employees. With the economic issues we all face, the media and employees will be asking tough questions… perhaps the toughest your executives have ever been asked. And when times are tough, employee morale can go down and employee talk can turn negative, further […]

Hard to Get News Coverage

by Gerard Braud www.braudcommunications.com Would you believe me if I told you that as you read this more than 2-million U.S. citizens in the nation’s 4th largest city have no water, food, shelter, electricity and other basic human needs – and it is not a big enough story to get news coverage? When I teach […]