By Gerard Braud – As a corporate writer or public relations professional, capturing the attention of your audience and writing effective news releases, let alone great quotes, is not an easy task. That is why I am asking you to contribute to our weekly communications and PR discussion questions by sharing your best advice with your […]
By Gerard Braud – For public relations professionals and corporate communicators, it can be difficult to grab the attention of the media. I am asking for your bite-sized bits of best practices for getting in touch with busy reporters. This week and every week we seek your best communications practices on the BraudCast. Please share […]
BraudCast Answer: What is your best advice to persuade your executives or CEO to take a media training class?
By Gerard Braud – It can be extremely difficult for public relations and corporate communications teams to convince their CEO or executives that one bad interview can severely harm their reputation or revenue. This week the BraudCast question was, “What is your best advice to persuade your executives or CEO to take a media training […]
BraudCast Question: What is your best advice to persuade your executives or CEO to take a media training class?
By Gerard Braud – CEOs and executives may fear embarrassment in a media training class, they may have a hectic schedule, or can’t justify spending their revenue on a media trainer. Public relations professionals and internal communications professionals often have a difficult time getting their CEO or executives to put media training on their calendar. […]
Tutorial #17 by Gerard Braud – As more media outlets cut back on the size of their news staff, they are seeking more videos provided by eyewitnesses or experts. This is where you come in… and this creates a huge opportunity for you. I am publishing this series of tutorials to show corporate spokespeople, public information officers […]
Tutorial # 15 By Gerard Braud – In this series of 23 articles and videos, you will learn the skills needed to film and publish an online news report video about your crisis. If your event is newsworthy and your video is shot professionally, it could lead to a live interview with local or national […]
By Gerard Braud – The worst sentence to begin a news release is, “We are excited to announce…” If you hire a so-called public relations expert to write your news release and they write this, you should fire them. If you have written this yourself because you’ve seen others do the same thing, please stop. […]