5 Media Training Lessons About Parsing Your Words So You Are Never Taken Out of Context

Mitt Romney

By Gerard Braud – CEOs and other executives – in fact an enormous number of spokespeople I meet in media training classes — all complain that in their past, “The media took me out of context.” As we look at public relations lessons from political campaigns this week, we can examine the failed presidential campaign […]

Media Training Case Study: The Hillary Clinton Campaign

hilary

By Gerard Braud – The media lessons of Herman Cain, in our last article, should be heeded well by the Hillary Clinton campaign as well as by all public relations experts, CEOs and executives. Lesson #1: Always consider the financial impact of your words. Lesson #2: When you have big negatives in your past, you […]