Public Relations Question: What’s the Best Piece of PR Advice You Were Ever Given?

Thumbnail BraudCast

PR advice can come from industry professionals, online articles such as PRnews or PR Newswire, or it may come from your former or current educators. PR tips can be spread across social media from consultants and crisis management professionals. So, how do you sort through all of the daily influx of information? What is that […]

Crisis Communication Question: What’s the worst phrase you’ve heard in a crisis communications statement?

comment-here-braudcast

We have all heard some CEOs and corporate spokespeople deliver ineffective crisis communications statements. Whether the public statement was written for them or they decided to “wing it,” the cliches, the lack of emotion, and the scripted delivery will forever negatively affect their organization’s reputation and revenue. You may have even seen some written apologies, […]

Stop Unselling: Crisis Communications Tip for United Airlines

airplane-1155134_1920

By Gerard Braud Are you constantly amazed by how companies unsell you as a customer? Think about the millions of dollars spent and hours invested trying to get you to buy. Then in a heartbeat, they unsell you. When will companies learn to Stop Unselling? United Airlines had done just that with the video of […]

What’s the Best Way to Get to Know Your Local Reporters?

Thumbnail BraudCast

It is crucial for your business, company, or organization to have effective media relations with local reporters. When you are facing a crisis, local reporters will be responsible for telling your story, especially when you don’t issue a public statement within the first hour. They will also be the first to knock on your door […]

Crisis Communications Question: Is it ever appropriate to say “no comment” in a media interview?

The Braudcast - Episode 44 Q Thumbnail

We have all heard it before, lawyers, spokespeople, celebrities, and CEOs walking out of a courtroom or out of their office as the media shoves microphones in their face asking negative questions. “No comment!” they say as they quickly jump into their car and drive off. Is that an appropriate response? Does it depend on […]

Public Relations Tips: How Long Should an Online Video Be?

Earlier this week we polled social media to ask, “How long should an online video be?” As corporate communications and marketing professionals, we all want our content to be shared and liked by the masses. We may even use online videos, such as YouTube or Vimeo to reach our audiences. But, what is the ideal […]

How long should an online video be?

The Braudcast - Episode 43 Q Thumbnail-1

To help out our public relations community, this week’s PR and media relations discussion question is, “How long should an online video be?” As corporate communicators, marketing professionals, and PR pros, we all want our content to be shared and liked by the masses. We may even use online videos, such as YouTube or Vimeo […]

Why do they say men should wear makeup in a media interview? PR Tips

Men Makeup TV interview - Gerard Braud

Have you seen any men whose makeup looked bad in a TV interview? Or men that should have worn makeup but they didn’t? Should men feel uncomfortable about wearing makeup on camera? Could it help them to look more attractive? Could it help them increase their credibility? Or is it just a “Hollywood” custom that […]

Why do they say men should wear makeup in a media interview?

Men Makeup TV interview - Gerard Braud

Should men feel uncomfortable about wearing makeup on camera? Could it help them to look more attractive? Could it help them increase their credibility? Or is it just a “Hollywood” custom that isn’t really necessary for men doing a media interview? Have you seen any men whose makeup looked bad in a TV interview? Or […]

How Do You Stop Saying “Um” in a Media Interview? Tips from PR Experts

Stop saying um media interview Gerard Braud

Does practice make perfect? Does effective media training help spokespeople to ditch such distracting fillers? How can you tell if you are unconsciously using them? How many “ums” is too many? Talking to the media can be intimidating, especially because your brand, reputation, and revenue are at stake. Even the best spokespeople, public relations professionals, […]