CNN iReport Tutorials Index

Tutorial #3 Still Gerard Braud

(Perspective: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is an index of a series of 23 lessons that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.)     […]

Get the Right Technology to be a CNN iReporter

By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

iReports for Public Relations and Crisis Communications: Why Your Company or Government Organization Should Create a CNN iReport Account Today

CNN Ireport Account

By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Manage the Expectations of Your Audience: Story Telling Secrets of the Media and a CNN iReporter

By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Compare and Contrast News Stories: Secrets of the Media

Isaac Flooding Gerard Braud

By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

How a Guy in Mandeville, Louisiana Became the Source of Breaking News

Isaac Ireport Gerard Braud

By, Gerard Braud (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.) […]

Crisis Communication Priorities for a Sudden Crisis

Airplane

(Writer’s note: Please take 15 seconds of your time to vote for me to win a CNN I-report award for my in-depth storytelling and reporting on Hurricane Isaac.  With your vote, I can win the Community Choice Award. Your first vote is greatly appreciated, but to make an even bigger impact you can vote everyday […]

Dark Day Crisis Planning Must Begin on a Sunny Day

By Gerard Braud Few organizations in the world face the communications challenges of America’s Rural Electric Cooperatives. On any given day customers could be protesting over electric rates. Workers could be under attack for disconnecting service. Board members could be scrutinized for per diems, travel or expenses. Add to that the growing influence of negative social […]

Prescriptions for Great Media Interviews: Secrets You Need to Know Before Talking to Reporters

By Gerard Braud The doctor’s resume was impressive. It demonstrated a successful practice, plus a history of research and teaching. The ABC News program 20/20 wanted to do a story about the doctor’s research. The teaching hospital selected me to be the media trainer. After the best research possible, to prepare, I called the public […]

One Month After Sandy Hook: Effective Crisis Communications In Critical Times

One Month After Sandy Hook Elementary: Effective Crisis Communications In Critical Times  By Gerard Braud (Free conference call – Listen on Demand REGISTRATION IS FREE TO ALL) [Editor’s Note: I recall the morning I received a frantic call from my daughter when there was a shooting on her campus. The school failed on a grand scale […]

3 Dead in Murder-Suicide: The Time is Never Right to a Write a Crisis Communications Plan

Friday 2 people were murdered, then the killer killed himself. One of the murders, as well as the suicide, was done “in the workplace.” I won’t say where, out of respect for the privacy of the person who called me the day before. All of this happened where he works. Just 24-hours before, on Thursday, […]

So… The new International Media Training No-No

Media Training - Gerard Braud - Braud Communications

Soooooo…. I’ve noticed a new trend. Soooooo…. it appears people think every sentence needs to start with “Soooooo….” Soooooo…. stop it already! I first noticed this alarming trend while teaching media training to a global defense contractor in Los Angeles in 2010. One engineer — a lead engineer –started every sentence with “Soooooo….” It was driving […]

Media Training Coach Tip: The Top 4 Reasons Media are Considered Biased

Gerard Braud Communication with media

There is much debate about whether the media are biased; especially whether there is a liberal bias. If you truly want to explore that subject, I suggest you read the book Bias by Bernard Goldberg. (http://www.amazon.com/Bias-Insider-Exposes-Media-Distort/dp/0895261901) It has been my experience over the years that much of what is perceived as bias is really the […]

Crisis Communications 2010 and the Tiger Woods Scandal

By Gerard Braud It’s hard to believe that in 2010, people can still screw up public relations, crisis communications, crisis management and media relations, as much as Tiger Woods and his handlers. Friday’s statement by Woods was old school. It was bad. It was too little. It was too late. The Gerard Braud school of […]

Gerard Braud – Being Opportunistic – PR Sins of 2009 & How to Redeem Yourself in 2010

As we look back at the sins of 2009 and ways to redeem yourself in 2010, today’s lesson is about how to be opportunistic. Opportunistic means you take advantage of a situation to get what you want. Maybe it is because I grew up in a large family and had to fight my 3 older […]

Gerard Braud – The Sins of 2009 & How to Redeem Yourself in 2010 – Tuesday

This week we’re looking at the Sins of 2009 and how to redeem yourself in 2010. Today’s topic is “No” Doesn’t Mean “No!” 2009 was a year when we heard “no” a lot at work. Request for new projects, new training, new budgets, were often greeted with a big fat, flat out “no.” A colleague […]

Crisis Communications, Michael Jackson & Your Executives

I’ve been wanting to share these thoughts with you since the story first broke about the death of Michael Jackson, but I thought some may consider it insensitive or overtly opportunistic too close to his death. But now that some time has passed, let’s examine what we, as communicators, can learn from the death of […]

Lesson 29: Conclusion

By Gerard Braud www.braudcommunications.com We began this 29 lesson discussion with the admonition, “Don’t talk to the media.” The original admonition was that you speak through the media to your audience and the media’s audience. But as we conclude, let me take this thought a bit further. We’ve poured out for you 29 lessons of […]

Lesson 27: Body Language

By Gerard Braud www.braudcommunications.com What you don’t say is often as important or more important than what you do say, when you are talking to a reporter. How you stand, how you act, how you fidget, how you move, how you stutter, how you sit, and where you look, all says a lot about you. […]

Lesson 25: Social Media Training

By Gerard Braud www.braudcommunications.com  The internet, the media on the internet, and the proliferation of self-ordained pundits on the internet, has forever changed the world. So has the proliferation of gadgets that let us rapidly post pictures, comments and video to the web. The ability for the global community to post online comments in countless […]

Lesson 24: Death by News Conference

By Gerard Braud www.braudcommunications.com Many reporters fear what I often call “death by news conference.” In lesson 17 we discussed the concept of committing news as a premeditated act. Reporters hate to cover news conferences for two main reasons. The first reason is because usually there are way too many spokespeople saying little if anything […]

Lesson 15: How to Structure Media Training

By Gerard Braud www.braudcommunications.com One of the most difficult challenges I have in my job as a media trainer is to get executives to carve out time in their schedule for training. As mentioned in lesson 2, some don’t see the financial benefit. An even greater percentage are afraid of what ever embarrassment they may […]

Lesson 10: What Does That Mean?

By Gerard Braud www.braudcommunications.com  The question I ask most often these days is, “What does that mean?” I’m relatively well educated. I’m well read. I travel the world constantly teaching media relations and crisis communications. But what bugs the ever living daylights out of me is hearing people speak in mumble jumble that they think […]

Lesson 9: The Myth about 3 Key Messages

By Gerard Braud www.braudcommunications.com  So in the last lesson, we talked about not letting facts get in the way of a good story. The secret is to keep it simple. When you go through media training (which I enjoy teaching more than anything in the world and I would still do every day even if […]

Lesson 8: The Facts Don’t Matter

By Gerard Braud www.braudcommunications.com One day, as a joke in the newsroom, I uttered the phrase, “don’t let the facts get in the way of a good story.” We all laughed. A colleague was pushing for a story to make the evening news, but there were lots of holes in the story and I (who […]

Lesson 6: I Wonder What the Next Question Will Be?

By Gerard Braud www.braudcommunications.com  I want you to think for a moment about the last interview you did with a reporter. The reporter asks you a question then you start talking. Think very carefully now – what were you wondering the entire time you were answering the question? In most cases, my media training students […]

Lesson 5: The Media is Biased

By Gerard Braud www.braudcommunications.com There is much debate about whether the media are biased; especially whether there is a liberal bias. If you truly want to explore that subject, I suggest you read the book Bias by Bernard Goldberg. It has been my experience over the years that much of what is perceived as bias […]

Lesson 3: It’s About Me

By Gerard Braud www.braudcommunications.com My wife often reminds me that it’s “not about me.” But she forgets that I come from a 15 year career as a journalist, where everything was about me. Everyday it was my story; my interviews; my scoop. Reporters have big egos. Accept it. You can’t change it so don’t even […]

Lesson 2: The Big IF

By Gerard Braud www.braudcommunications.com The Big IF is what I call my philosophy of media training. I ask every executive that I media train this all important question: If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money? This is true for corporations […]