Lesson 9: The Myth about 3 Key Messages

By Gerard Braud www.braudcommunications.com  So in the last lesson, we talked about not letting facts get in the way of a good story. The secret is to keep it simple. When you go through media training (which I enjoy teaching more than anything in the world and I would still do every day even if […]

Lesson 8: The Facts Don’t Matter

By Gerard Braud www.braudcommunications.com One day, as a joke in the newsroom, I uttered the phrase, “don’t let the facts get in the way of a good story.” We all laughed. A colleague was pushing for a story to make the evening news, but there were lots of holes in the story and I (who […]

Lesson 6: I Wonder What the Next Question Will Be?

By Gerard Braud www.braudcommunications.com  I want you to think for a moment about the last interview you did with a reporter. The reporter asks you a question then you start talking. Think very carefully now – what were you wondering the entire time you were answering the question? In most cases, my media training students […]

Lesson 5: The Media is Biased

By Gerard Braud www.braudcommunications.com There is much debate about whether the media are biased; especially whether there is a liberal bias. If you truly want to explore that subject, I suggest you read the book Bias by Bernard Goldberg. It has been my experience over the years that much of what is perceived as bias […]

Lesson 3: It’s About Me

By Gerard Braud www.braudcommunications.com My wife often reminds me that it’s “not about me.” But she forgets that I come from a 15 year career as a journalist, where everything was about me. Everyday it was my story; my interviews; my scoop. Reporters have big egos. Accept it. You can’t change it so don’t even […]

Lesson 2: The Big IF

By Gerard Braud www.braudcommunications.com The Big IF is what I call my philosophy of media training. I ask every executive that I media train this all important question: If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money? This is true for corporations […]