Crisis Communications, Michael Jackson & Your Executives

I’ve been wanting to share these thoughts with you since the story first broke about the death of Michael Jackson, but I thought some may consider it insensitive or overtly opportunistic too close to his death. But now that some time has passed, let’s examine what we, as communicators, can learn from the death of […]

Lesson 29: Conclusion

By Gerard Braud www.braudcommunications.com We began this 29 lesson discussion with the admonition, “Don’t talk to the media.” The original admonition was that you speak through the media to your audience and the media’s audience. But as we conclude, let me take this thought a bit further. We’ve poured out for you 29 lessons of […]

Lesson 27: Body Language

By Gerard Braud www.braudcommunications.com What you don’t say is often as important or more important than what you do say, when you are talking to a reporter. How you stand, how you act, how you fidget, how you move, how you stutter, how you sit, and where you look, all says a lot about you. […]

Lesson 25: Social Media Training

By Gerard Braud www.braudcommunications.com  The internet, the media on the internet, and the proliferation of self-ordained pundits on the internet, has forever changed the world. So has the proliferation of gadgets that let us rapidly post pictures, comments and video to the web. The ability for the global community to post online comments in countless […]

Lesson 24: Death by News Conference

By Gerard Braud www.braudcommunications.com Many reporters fear what I often call “death by news conference.” In lesson 17 we discussed the concept of committing news as a premeditated act. Reporters hate to cover news conferences for two main reasons. The first reason is because usually there are way too many spokespeople saying little if anything […]

Lesson 15: How to Structure Media Training

By Gerard Braud www.braudcommunications.com One of the most difficult challenges I have in my job as a media trainer is to get executives to carve out time in their schedule for training. As mentioned in lesson 2, some don’t see the financial benefit. An even greater percentage are afraid of what ever embarrassment they may […]

Lesson 10: What Does That Mean?

By Gerard Braud www.braudcommunications.com  The question I ask most often these days is, “What does that mean?” I’m relatively well educated. I’m well read. I travel the world constantly teaching media relations and crisis communications. But what bugs the ever living daylights out of me is hearing people speak in mumble jumble that they think […]

Lesson 9: The Myth about 3 Key Messages

By Gerard Braud www.braudcommunications.com  So in the last lesson, we talked about not letting facts get in the way of a good story. The secret is to keep it simple. When you go through media training (which I enjoy teaching more than anything in the world and I would still do every day even if […]

Lesson 8: The Facts Don’t Matter

By Gerard Braud www.braudcommunications.com One day, as a joke in the newsroom, I uttered the phrase, “don’t let the facts get in the way of a good story.” We all laughed. A colleague was pushing for a story to make the evening news, but there were lots of holes in the story and I (who […]

Lesson 6: I Wonder What the Next Question Will Be?

By Gerard Braud www.braudcommunications.com  I want you to think for a moment about the last interview you did with a reporter. The reporter asks you a question then you start talking. Think very carefully now – what were you wondering the entire time you were answering the question? In most cases, my media training students […]