Should men wear makeup in a media interview? Media Relations Discussion Question

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In this video, crisis communications expert Gerard Braud asks media relations, public relations, and corporate communications professionals, “Should men wear makeup in a media interview?” We can all remember a time when a certain President was looking extra tired or ill on camera. It’s also clear when a CEO doing a media interview has way […]

How Long Should an Online Video Be?

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I’m polling social media this week to hear public relations and marketing professional’s best answers on, “How long should an online video be?” There are a number of strategies public relations professionals and YouTubers use to lure in viewers to watch the entirety of their video. Whether they think the video should be 30 seconds […]

What’s the best way to write a crisis communications plan?

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I’m polling social media this week to hear media relations and communications professional’s best answers on, “What’s the best way to write a crisis communications plan?” Should you write for the crisis at hand? Should you compile your best writers or your best communicators to create a crisis plan writing team? Should you schedule a […]

How to Keep a CEO From Talking Too Long in a Speech: PR Tips

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In this video, crisis expert Gerard Braud shares a follow-up video featuring public relations professional’s answers on the question, “How do you keep your CEO from talking too long in a speech?” He has received answers on social media featuring PR tips and media relations tips. Now he is featuring those tips in this video, […]

How to Keep a CEO From Talking Too Long in a Speech

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In this video, crisis expert Gerard Braud asks public relations professionals, media relations professionals, and his social media followers, “How do you keep a CEO from talking too long in a speech?” Is rehearsing and practicing enough to ensure that a CEO or executive leader doesn’t talk for thirty minutes per slide? How can you […]

How to keep a spokesperson from sounding stiff and rehearsed during a media interview – Media Relations Tips

Earlier this week we posed the question to our social media followers and media relations experts, “What is the best way to keep a spokesperson from sounding stiff and rehearsed during a media interview?” How can you make the message sound authentic? How do you keep a media interview from sounding contrived and overly scripted? […]

How can you keep a spokesperson from sounding stiff and rehearsed during a media interview?

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We have all heard a media interview, a public statement, or a press release being read to an audience where the spokesperson sounds stiff and rehearsed. At times, they may even just be reading off their script, lacking eye contact with the audience and lacking heartfelt emotion when appropriate. Do you recommend that a spokesperson […]

Should you write for the written word or the spoken word? Share your answers

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  Consider our world of social media, our demand for rapid communications in 150 characters or less, and the way we skim over content on our phones. Consider how quickly the average person flips through multiple television news channels. In both situations, we are bombarded with so much information in shorter and shorter periods of […]

What is the best way to get media coverage for a ribbon cutting? Sharing Your Tips

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  Earlier this week we polled social media to ask: What is the best way to get media coverage for a ribbon cutting? We have gathered some great tips and answers from PR and media relations experts. Today we are sharing their expert opinions in a follow-up video. You will also hear some of my tips […]

What’s the best way to get media coverage for a ribbon cutting?

gerard-braud-crisis-expert-ribbon-cutting

  This week’s PR discussion question is: What is the best way to get media coverage for a ribbon cutting? We are polling social media this week to get the best answers from PR and media relations experts. Later this week we will share their expert opinions in a follow-up video. As a former reporter, I […]