Is Facebook an Effective Communication Tool for Businesses?

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Social media tips can be spread across social media from consultants and public relations professionals. Communication tips can come from industry professionals, online articles, or it may come from your former or current educators.  So, what are your thoughts on these daily influxes of information? Does using social media for internal and external communications help businesses or […]

Rethink Social Media Crisis Communications

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By Gerard Braud Do you follow the herd or do you set your own course? The “herd” mentality of social media is finally changing. Which herd were you originally in? Which herd are you in now? In public relations and marketing, the headline could have read, “Gerard Braud Is the Social Media Lone Wolf.” It […]

If someone writes something negative on your corporate Facebook page, should you delete it?

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This week, crisis communications expert Gerard Braud polls social media to ask, “If someone writes something negative on your corporate Facebook page, should you delete it?” We want to hear your expert public relations tips this week! From disgruntled customers to even disgruntled employees, your corporate Facebook page is a very public platform for voicing […]

What should be included in an employee social media policy? Tips from Followers

What should be included in a company social media policy?

Last week, crisis communications expert Gerard Braud posed a question for his followers who are experts in corporate communications, public relations, and social media. He asked, “What should be included in an employee social media policy?” A wide variety of answers flooded in and now we want you to add to the discussion. Do you […]

Your answers: How do you best respond when people get angry on your social media site?

By Gerard Braud – Social media can be a double edged sword for your corporation, school, or organization. It can be very positive and very negative at times. This week I asked corporate communicators and public relations professionals how they best respond when people get angry on their company social media site. They shared their […]

BraudCast Answer: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud – Some communicators are still trying to make a case to their executives to use social media for their organization.  They may be trying to persuade their senior level executives or their board members that social media is not just a form of outbound marketing, but it can be used strategically for […]

BraudCast Question: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?

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By Gerard Braud – This week the BraudCast question is, “How do you get your executives to buy into the concept of using social media if your organization is not yet using it?” Your executives may be more traditional in their communication skills. They may be hesitant about opening their organization up to harsh criticism online, […]

7 Frightening Media Realities for Public Relations

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By Gerard Braud –- As the media changes, your media relations strategy must change with it. We covered these changes and strategies in detail at the International Association of Business Communicators (IABC) conference in San Francisco during my Monday morning workshop, #IABC15 The Changing Media Landscape. For those of you who attended the workshop, this […]

Tutorial #8: Telling Compare and Contrast Stories to the Media During Hurricane Season

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Tutorial #8 by Gerard Braud – As mentioned in all my tutorials this month, my goal for you, if you are a spokesperson, public relations expert, or Public Information Officer (PIO) for a government agency, is to make iReports part of your crisis communication and media relations plan. Now I’m asking you to think in […]

Social Media Collides With Mainstream Media: The Changing Landscape of Media Interviews in Good Times & Bad

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By Gerard Braud – As social media and smart phones expand their reach, we are seeing a seismic shift that is sending tremors through the mainstream media landscape. This is creating both new challenges, as well as new opportunities for media spokespeople. Capitalizing on the opportunities requires you to adopt new approaches, learn new skills […]

Crisis Communications Through Technology and Social Media: The Earthquake Video

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By Gerard Braud – The day is coming when you will need to be an expert in crisis communication using smart phone technology and social media. Actually, you should already be an expert and it is just a matter of time before we discover if you are prepared. Saturday morning I turned on the Today […]

When “It” Hits the Fan: A Crisis Communication Lesson on Speediness

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By Gerard Braud – It’s an honor to be invited to deliver the morning keynote presentation today to the SynGas 2015 Conference in Tulsa. You can view today’s handout here. The crisis communications lessons being discussed on stage serve as a reminder to everyone in the C-Suite, in emergency response, and in public relations, that […]

In Defense of Social Media

By Greg Davis – [Editors Note from Gerard Braud – Today we have a guest blog from Greg Davis of Arkansas Valley Electric Cooperative. Greg wrote this as a follow up to my March 5, 2015 blog about utility companies avoiding a crisis by communicating with customers who take their complaints about high electric bills […]

Social Media When “It” Hits the Fan

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By Gerard Braud – Why are so many powerful people oblivious to the potent, negative power of social media? Every day there is a new crisis communication case study and today it is from Aaron Schock, who has resigned as Congressman from Illinois. Schock created his own crisis with excessive selfies and posts on social […]

Brand Judgment Day

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By Gerard Braud – Judgment day in the Biblical sense is the Godly determination of your fate at the end of time. We’ve been taught that we do not know the hour or the day of our death or judgment. But in the world of your brand, your products, and your services, we do know […]

Je Suis Brian Williams

Jes'suit  Brian Williams Gerard Braud

By Gerard Braud Amid the media stories and lingering crisis surrounding Brian Williams, I will raise these questions. 1. Was the story true to the teller? 2. Would others on that mission recall events differently? 3. When you recall an event and tell that story, is it true to you, while others might recall it […]

Media Training 25: Social Media Training

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By Gerard Braud www.braudcommunications.com  The internet, the media on the internet, and the proliferation of self-ordained pundits on the internet, has forever changed the world. So has the proliferation of gadgets that let us rapidly post pictures, comments and video to the web. The ability for the global community to post online comments in countless […]

Social Media Force Fit at KFC

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By Gerard Braud A soft drink cup at KFC screamed, “SOCIAL MEDIA FORCE FIT,” as I munched on my original recipe drum stick. The cup had the hashtag “#HowDoYouKFC?” Nothing says uncool like adults trying to get young people to be cool by doing something uncool in an attempt to be cool. (Did you follow […]

Crisis Communications: 3 Steps to Take to Manage Social Media Trolls

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By Gerard Braud Would you let social media trolls take over your social media sites? In your crisis communications plan what pre-determines how you will deal with social media trolls? Social media trolls are usually mean-spirited people who hide behind an anonymous persona and live for the joy of making other people miserable by posting […]

Social Media Complicates Ebola Crisis Communications

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By Gerard Braud [ If you’ve come to read this crisis communications post via a link by Agnes, please read my full response and rebuttal to her via this blog update. ] A glance at the Emory Healthcare Facebook page magnifies the complexities of crisis communications in the age of social media. I’m not a huge […]

Crisis Communications Management: The Ebola Expert vs. The Social Media Celebrity Alarmist

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By Gerard Braud Social media complicates crisis communications, especially when an expert is pitted against alarmists and detractors on social media. Crisis communications and crisis management get more difficult when the social media alarmist is a celebrity. Donald Trump has taken to his Twitter account to say that people with Ebola should not be brought […]

Social Media for Crisis Communications: Social Media Confusion in Crisis Communication

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By, Gerard Braud It is difficult to control what gets said on social media during a crisis. Often, the misinformation that is spread rapidly on social media causes panic and potential harm. Let’s look at a case study of Twitter gone bad when it hits the fan. When the Virginia Tech shooting occurred, Twitter was just […]

The Social Media Force Fit Versus the Right Fit for Crisis Communications

By Gerard Braud Your parents probably taught you there is a right place and a wrong place for everything. That is true for crisis communication and for social media. Many Gen X & Gen Y communicators think the bulk of their crisis communications can be done exclusively through social media. I disagree for many reasons. […]

Social Media When It Hits the Fan: NRECA Connect ’14 Conference Teach Back

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By Gerard Braud Last week at the NRECA Connect 14 Conference in San Antonio, Texas, you participated in the  “Social Media When It Hits the Fan” presentation. Now I want to help you encourage your co-op managers to be better prepared for crisis communications, as well as to better understand social media and where social media […]

Social Media, Crisis Communications and the Severity Level of Your Crisis

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By Gerard Braud In every crisis communications plan that I write for a client, I have a page that establishes a severity level for the crisis. Traditionally the severity level is determined by injuries and/or fatalities, as well as the speed at which media cover the event, as well as how long the event remains in […]

Social Media for Crisis Communications: Social Media for Crisis Communication and the Generation Gap

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By Gerard Braud As we discuss social media as a crisis communication tool that allows you to reach your core audience, this is a good time to explore what I will describe as both the leadership gap and the generation gap, that social media presents. People in leadership positions, traditionally perform poorly in a crisis because […]

Social Media for Crisis Communications: Why Social Media is Great in a Crisis for Search Engine Optimization

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By, Gerard Braud When a crisis happens, people go to the Internet looking for information about your crisis. If your company, government agency or non-profit organization is experiencing a crisis, you want to control the flow of official information through effective crisis communicationand a good Crisis Communications Plan. (See How to Write a Crisis Communications Plan.) […]

Social Media for Crisis Communications: Crisis Communications and Social Media When You are a Little Part of a Big Story

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By,  Gerard Braud Sometimes your company, government agency or non-profit organization experiences a crisis that is isolated just to your organization. Sometimes, your organization is part of a much bigger crisis, and while you have serious crisis issues to communicate, you are not the biggest part of the story. Social media is a terrific way to […]

Social Media for Crisis Communications: The Social Media Listening Post in Crisis Communication

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By Gerard Braud Let’s look at several case studies to understand the impact of social media when “it” hits the fan. Social media allows us to communicate in a crisis; social media fails on us during a crisis; social media can cause a crisis. Where do we start? Think of social media first as a […]

Social Media for Crisis Communications: Social Media Relationships Before Your Crisis

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By Gerard Braud In considering social media and crisis communication, let’s all agree that social media may cause your actual crisis. Other times, your crisis may be of your own making and social media then amplifies the crisis because of the chatter created in cyber space. Social media at its worst, clusters mean, anonymous people […]

Social Media for Crisis Communications: Are You a Social Media Hypocrite?

By, Gerard Braud As we talk about social media for crisis communication, we have to consider whether your audience uses social media and how they use it. But before we talk about them, we should talk about you and your personal social media habits. Some companies have no Facebook page, no Twitter, and no YouTube […]

Social Media for Crisis Communications: Effective Communications for Critical Times (Like When “It” Hits the Fan)

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By Gerard Braud (Jared Bro) It is a challenge for public relations and crisis communication. In every workshop I teach, people ask, “How should a public  relations team, company, non-profit or government agency best use social media for crisis communication?”  They ask it from New Orleans to New York and everywhere in between. I respond […]

Media Training in New Orleans, Baton Rouge & Louisiana

By Gerard Braud Media training in New Orleans, Baton Rouge and other cities in Louisiana carry a special set of challenges. Usually the training is for spokesmen – as in all men. Seldom is the media training for spokespeople, representing both genders. The spokesmen generally work in the oil and chemical industry. Most are not […]

How Public Relations People Judge Success: One Monumental Secret to Achieving More Success in the Coming Year

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By Gerard Braud Public relations and communication professionals on a global basis are experts at creativity. One cute, creative holiday letter I received spoke volumes about how public relations people judge success and the urgent need for public relations people to rethink their approach. The card was a creative spoof of the dreaded “holiday letter” […]

“I Cannot Tell A Lie” — If George Washington’s Quote Applied to Social Media and Public Relations

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By Gerard Braud Yet one more group of public relations and marketing professionals has asked me to speak at their PR & Marketing conference about the wonderful ways social media will allow them to connect and sell to their customers. I love to speak at conferences, but I cannot tell a lie, especially about social […]

Experts in Crisis Communication Agree: Home Depot Tweet Gone Wrong: 5 Things Your Public Relations Team Should Do Right Now

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By Gerard Braud Experts in crisis communication know social media in corporate communications is highly likely to lead to a crisis. I would say more brands are likely to be harmed than helped by a social media brand page. Home Depot leaders acted swiftly to fire an outside agency and an employee who posted a […]

The Tricks & Treats of Facebook in a Crisis

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By Gerard Braud Is Facebook your friend or foe in a crisis? The frightening truth is it really depends on a lot of factors. (Don’t be afraid to look at Facebook in an all new light when you join us for this special Halloween webinar.) Let us start with a discussion about your brand page. […]

Social Media When “It” Hits the Fan

By Gerard Braud, CSP, Fellow IEC There is so much to hate about social media. Yet there are so many new avenues of communications available to you during a crisis, that it becomes hard to hate social media. On the other hand, during a crisis social media can blow up with excessive criticism and hate. […]

23 Tutorials on How to Effectively Use Social Media When the Next Katrina Hits

Today marks two years since Hurricane Isaac and ten years since Hurricane Katrina. In that short time between these two hurricanes, media relations and crisis communications has been affected by social media and technology. Are you ready to effectively communicate in your next big natural disaster, be it a tornado, snow storm, forest fire or […]

YouTube, Media Relations & Crisis Communications for Cleveland Kidnapping Victims

By Gerard Braud YouTube is great for crisis communications. It is even more powerful when this social media tool is combined with traditional crisis communications and media relations. Hats off to my colleague Barbara Paynter at Hennes Paynter Communications for the way her team used YouTube with regard to the three Cleveland women who underwent […]

Tutorial #19: How to Shoot and Why to Send B-Roll to CNN

Tutorial #19 By Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Tutorial #15 Determining When to Use Ear Buds and Headphones for Interviews on Your iPad or iPhone

Tutorial # 15 By Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis […]

Tutorial #13 The Secrets to Good Audio for Your Web Videos

Tutorial #13 By Gerard Braud, iReporter Evangelist (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles that share how to be a good iReporter and how to make CNN iReports a vital part of your crisis communication […]

Learn to Use the Technology You Need for Crisis Communications Using Your Smart Phone

By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} Everything […]

Get the Right Technology to be a CNN iReporter

By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

iReports for Public Relations and Crisis Communications: Why Your Company or Government Organization Should Create a CNN iReport Account Today

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By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Manage the Expectations of Your Audience: Story Telling Secrets of the Media and a CNN iReporter

By Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Set Up Your CNN iReport Account on a Clear Sunny Day

By, Gerard Braud {Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.} […]

Hurricane Isaac: iReports Before, During and After. Is This Guy Crazy?

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By, Gerard Braud (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.) […]

How a Guy in Mandeville, Louisiana Became the Source of Breaking News

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By, Gerard Braud (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.) […]

Crisis Communication Priorities for a Sudden Crisis

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(Writer’s note: Please take 15 seconds of your time to vote for me to win a CNN I-report award for my in-depth storytelling and reporting on Hurricane Isaac.  With your vote, I can win the Community Choice Award. Your first vote is greatly appreciated, but to make an even bigger impact you can vote everyday […]

What Are the Secrets to a Crisis Communications Plan?

(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) By Gerard Braud It is critical to pick the right tools for crisis […]

Be a Control Freak with Your Crisis Communication

(Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) By Gerard Braud Your first choice when “it” hits the fan should be […]

How to Write a Crisis Communications Plan with Pre-Written Statements

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By Gerard Braud In crisis communications, you should have two types of pre-written communication documents. The first is for fast release, called a “First Critical Statement.” Some companies call these “holding statements.” The First Critical Statement is a way to tell the world that a) a crisis has happened, b) you know about it, c) your […]

How to Write a Crisis Communication Plan? Step One: Identify What Could Go Wrong?

By Gerard Braud (Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media & Crisis Communications. Here is your purchase link.) The decision to use social media for crisis communications is […]

“I Cannot Tell A Lie” — If George Washington’s Quote Applied to Social Media and Public Relations

By Gerard Braud Yet one more group of public relations and marketing professionals has asked me to speak at their PR & Marketing conference about the wonderful ways social media will allow them to connect and sell to their customers. I love to speak at conferences, but I cannot tell a lie, especially about social […]

Media Training Coach Tip: The Top 4 Reasons Media are Considered Biased

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There is much debate about whether the media are biased; especially whether there is a liberal bias. If you truly want to explore that subject, I suggest you read the book Bias by Bernard Goldberg. (http://www.amazon.com/Bias-Insider-Exposes-Media-Distort/dp/0895261901) It has been my experience over the years that much of what is perceived as bias is really the […]

Lesson 25: Social Media Training

By Gerard Braud www.braudcommunications.com  The internet, the media on the internet, and the proliferation of self-ordained pundits on the internet, has forever changed the world. So has the proliferation of gadgets that let us rapidly post pictures, comments and video to the web. The ability for the global community to post online comments in countless […]

I’m Trying to Give Away $100 and No One Will Take It

By Gerard Braud www.braudcommunications.com I feel like such the Social Media middle man. Check this out… I was giving a keynote speech to 100 executives who belong to an association. The topic was similar to my upcoming topic at the IABC 2009 Conference, which is New Frontiers in Media Training, which will include Social Media Training […]

Gerard’s Top 5 Tips for 2009 – Day 5 – Social Media Training

In 2009 I think you need to introduce Social Media Training where you work. I started teaching Social Media Training for 2 reasons and the classes generally take 2 forms. One form is to teach executives and blog leaders the proper way to communicate in online forums. The second form is to help executives realize […]

Gerard’s Top 5 Tips for 2009 – Day 4 – Social Media Yea or Nay?

Social Media is such a big topic for 2009 that I think I need to cover it in two aspects. Today we’ll look at defining it, determining if and when it should be used, and explore why 2009 may be a great year to add, use or increase your social media. Tomorrow we’ll look at […]