United Airline’s Flawed Apology: 4 Lessons in Crisis Communications

United Apology Statement

by Gerard Braud So which of the three statements issued by United CEO Oscar Munoz should we believe? Monday he said, “This is an upsetting event to all of us here at United. I apologize for having to re-accommodate these customers.” Later on Monday in a statement to employees he said, “While I deeply regret […]