Tips from Media Training Experts: Should you write a letter to the editor for a bad story?

The press has been known to twist, conform, and shape people’s words. CEO’s, spokespeople, and public relations professionals may be taken out of context and become frustrated with a negative press release regarding their brand, business, and reputation. So, as a corporate communications or PR professional, what should you do when a reporter writes a bad story about you or your business? Is it worth it to get in a battle with someone who can potentially further damage your reputation? Or can you effectively hash out the issues, correct the facts, and potentially solve the problem? Should you consult with a crisis communications expert or media training consultant?

Communications experts on social media have chimed in with some of their best practices. Now we want to hear what you have to add to their comments. Do you agree? Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

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3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

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