This week, we are asking a big question, about a project with big responsibilities, and diverse opinions on how to do it effectively. Writing a crisis communications plan is often put off for years because companies do not have the time or the bench strength to do it. Too many organizations opt out, or take the easy way out by downloading a generic crisis plan off the internet. They are dangerous because they are not thorough, they are not unique, and they don’t address the vulnerabilities that your organization faces. So, how do you get started? Who do you hire? Do you schedule a few days worth of a public relations writing retreat or do you block out a week? How do you assemble your team?
We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!
This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
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