Media Training for Covid-19 Key Messages: Rule of Threes

By Gerard Braud, CSP, Fellow IEC  The brain remembers three things better than five. That is why the Rule of Threes is a foundation of media training. So when key medical experts testified before Congress recently, the nit-picker in me appreciated their five tips for preventing the spread of Covid-19, yet I know that a […]

Coronavirus Crisis Communications Plan Truths

Here we are entering the middle of summer, where we can reflect on and learn from the unprecedented crises that have taken place in the past few months. As the crises unfolded, I wrote about how you can communicate more effectively in these various situations. Let’s look back at where we’ve been this Spring, and […]

4 Covid-19 Crisis Communication Tips As America Reopens

By Gerard Braud, CSP, Fellow IEC  Reopening after Covid-19 requires expert crisis communications on your part. Not because you have a crisis, but because this situation could rise to the level of a crisis. So today we share four tips as America reopens in phases. As I write this, various states and communities in the […]

COVID-19 Crisis Communications Award: The Lysol Case Study

By Gerard Braud, CSP, Fellow IEC  We raise a glass and present our first ever COVID-19 Crisis Communications Award to the team at Lysol. After the president asked doctors at a news conference if products like Lysol could be consumed orally or as an injection, the Lysol team was fast to respond with this statement: […]

COVID-19 Crisis Communications: How Much Worse Could It Get?

Crisis expert Gerard Braud describes how public relations and corporate communications professionals can and should prepare for managing multiple crises DURING the coronavirus pandemic, with employees and team members working remotely.

How to Do a Remote Media Interview: COVID-19 Media Training Tips

Crisis communications expert Gerard Braud provides a number of media training tips for doing home media interviews.

COVID-19 Crisis Communications Tips – Webinar Recording

By Gerard Braud, CSP, Fellow IEC  Crisis experts Bill Coletti and Gerard Braud share their insights and top recommendations on “what’s next” and what to do in this very uncertain phase between shutting down and re-opening for business. In addition to the webinar recording, please feel free to share the Slide deck with your colleagues. […]

COVID-19 Media Interviews: Share Your Thoughts

By Gerard Braud, CSP, Fellow IEC  The COVID-19 coronavirus crisis has spawned new aspects of crisis communications and media interviews. Behold, the social distancing media interview done from your computer in your home. What do you think about these interviews? Your assignment for the day is to: Watch TV Take a photo of an interview […]

COVID 19 Crisis Communications Update: March 17, 2020

By Gerard Braud, CSP, Fellow IEC  In crisis communication, the burden is shared between your leadership team and your communications team, to give clear directives to your employees, your customers, your stakeholders, and the media. Nothing undermines the credibility of a leader during a crisis more than when their actions don’t match their words.  Be […]

COVID-19 Coronavirus Crisis Communication Update: March 16, 2020

Crisis communications expert Gerard Braud provides strategies for effective crisis communication during the coronavirus pandemic.