Media Training for Covid-19 Key Messages: Rule of Threes

By Gerard Braud, CSP, Fellow IEC  The brain remembers three things better than five. That is why the Rule of Threes is a foundation of media training. So when key medical experts testified before Congress recently, the nit-picker in me appreciated their five tips for preventing the spread of Covid-19, yet I know that a […]

“Covid-19 Death Toll is Like 5 Boeing 737 Max 8 Jets Crashing Every Day:” Crisis Communications Tips to Land Analogies

By Gerard Braud, CSP, Fellow IEC Crisis communications surrounding Covid-19 has been difficult. Why is it that you can put a medical expert in front of the media and they have difficulty landing your crisis communications message? From a communications standpoint, it comes down to:  facts passion outrage, and  fear. Before reading this blog further, […]

How to Do a Remote Media Interview: COVID-19 Media Training Tips

Crisis communications expert Gerard Braud provides a number of media training tips for doing home media interviews.

COVID-19 Media Interviews: Share Your Thoughts

By Gerard Braud, CSP, Fellow IEC  The COVID-19 coronavirus crisis has spawned new aspects of crisis communications and media interviews. Behold, the social distancing media interview done from your computer in your home. What do you think about these interviews? Your assignment for the day is to: Watch TV Take a photo of an interview […]

There’s No Room for Your Facts in a Media Interview

When I was a reporter, I was always joking around in the newsroom. One day, I declared, “Don’t let the facts get in the way of a good story.” We all laughed. A colleague was pushing for a story to make the evening news, but there were lots of holes in the story and I […]

Crisis Communication Question: What Would You Do?

By Gerard Braud, CSP, Fellow IEC Today’s crisis communication question is, what would you do if there was a fire and explosion where you work? How long would it take before someone in your company could gather the facts, write a crisis communications news release, get the news release approved by the crisis management team, then […]

HSE & Crisis Communication Best Practices

By Gerard Braud, CSP, Fellow IEC Health, safety, and environmental (HSE) best practices are expanding beyond emergency management and disaster recovery. An increasing number of occupational safety experts are recognizing that their crisis management duties must now include best practices in crisis communications. Many HSE experts work in smaller companies without a public relations professional, […]

Crisis Communications Tip: Don’t Let Bubba Be Your De facto Spokesperson  

By Gerard Braud, CSP, Fellow IEC You are going to learn about Bubba in today’s BraudCast video. But first, put yourself in this situation and then answer the questions below: Imagine there is an explosion where you work. The community is rattled by the blast. The community can see black smoke billowing. Police, firefighters, and […]

Please Pick Me to be Your Media Trainer

By Gerard Braud, CSP, Fellow IEC Your spokespeople need media training and I’d like to be your media trainer. There. I said it. I’m asking you to please consider me. Below are three reasons why my training can offer you techniques that other trainers don’t offer. Plus – if you book your training in November […]

3 Steps to Make Your Mark in a Media Interview

Have you put a spokesperson through media training only to have the news report turn out less than favorable? Have you ever put a spokesperson through media training, only to have the interview miss its mark? If you answered yes to one or both of these, it is time to adopt maverick media training. What […]

3 Key Messages for Communications and Interviews? – MYTH!

In public relations, corporate communications, and media training, the concept of identifying your “Three Key Messages” is often taught.  In other words, what are the three most important things you need to communicate during your interview with the reporter? But wait, what exactly is a key message? Is it a talking point? Is it a bullet […]