By Gerard Braud, CSP, Fellow IEC People in public relations, media relations, and corporate communications love to make fun of jargon and most have a hit list of phrases, clichés, and abbreviations that they hate. People hate jargon. Employees hate jargon. Customers hate jargon. I once introduced, “The Worst Speech in the World” to show how […]
The Worst Professional Jargon Examples: 3 Tips for Effective Communications
April 2, 2018 by · Leave a Comment
By Gerard Braud, CSP, Fellow IEC People hate jargon. Employees hate jargon. Customers hate jargon. People love to make fun of jargon and most have a hit list of phrases, clichés, and abbreviations that they hate. I invite you to add a list of the ones you hate in the comment section below. I introduced, […]
Key Messages That Convey What’s In It For Your Audience: Apple iPhone 6
September 9, 2014 by · Leave a Comment
By Gerard Braud As I watch the Apple iPhone 6 roll out, I’m hearing lots of technical stuff. That’s great if you are a techno geek who cares about screen size, pixels and data points. But what does the new iPhone 6 do to make my life better? As a consumer where is the “What’s […]
Crisis Communications Management: The Ebola Expert vs. The Social Media Celebrity Alarmist
August 5, 2014 by · Leave a Comment
By Gerard Braud Social media complicates crisis communications, especially when an expert is pitted against alarmists and detractors on social media. Crisis communications and crisis management get more difficult when the social media alarmist is a celebrity. Donald Trump has taken to his Twitter account to say that people with Ebola should not be brought […]
Three Media Training and Crisis Communications Tips for Doctors and Employers
August 4, 2014 by · Leave a Comment
By Gerard Braud The current Ebola crisis has the media calling upon their medical experts to communicate about infected patients being flown to the United States for treatment. Media training for this type of crisis requires you to have a plan for how your doctors and physicians will respond if they are called upon to […]
This CEO is a Train Wreck: 9 Crisis Communication Lessons You Can Learn
July 12, 2013 by · Leave a Comment
By Gerard Braud Crisis communications requires fast comment from company officials when a crisis happens. The spokespeople must also have media training and must be flawless in their news conference. In a major crisis, you should be talking with the media within one hour or less of the onset of the crisis. The CEO featured […]
