How to Use Social Media for Crisis Communications

By Gerard Braud, CSP, Fellow IEC  One of the best new social media tools for crisis communications is Facebook Live. Second in your crisis communications toolkit should be YouTube Live. Third would be any of the other live platforms on social media channels where your audience might follow you during a crisis. For some of […]

Hurricane Hack #3 by Gerard Braud

By Gerard Braud, CSP, Fellow IEC You may be reading this wondering, why in the world is a crisis communications expert delving out hurricane hacks? Well, I train organizations and companies to prepare for their crises with effective communications strategies before their crises. The same principle applies when it comes to facing the crisis of a […]

Hurricane Hack #2

By Gerard Braud, CSP, Fellow IEC I train companies and organizations how to effectively communicate in a crisis. This requires work in advance on a clear sunny day, to prepare for their worst day. The same principle applies as I prepare for potential storms and hurricanes during hurricane season at my lakefront home just outside of […]

Hurricane Hack #1

By Gerard Braud, CSP, Fellow IEC Hurricanes and tropical storms definitely qualify as a potential crisis. This means you need to prepare for three phases of the storm: Before, during, and after. Today’s Hurricane Hack is my favorite tip. It is based on my experience as a TV Reporter, storm chaser, and Gulf Coast resident. […]