By Gerard Braud The events in Ferguson, MO warrant the need for community leaders to activate their crisis communications plan, if they have one. But the power of Black Twitter, amid the protests, presents an amazing crisis communications and public relations case study. Generally, protesters win the public relations battle against any establishment during a […]
Black Twitter, the Shooting of Michael Brown, and Crisis Communications In the Age of Social Media
Filed Under: Crisis Communications, Media Relations · Tagged: Bias in the Media, Black twitter, Braud Communications, Case, case study, Crisis Communications, Crisis Communications Plan, laura sydell, Media, Michael Brown, NPR, Social Media
Experts in Crisis Communication Agree: Home Depot Tweet Gone Wrong: 5 Things Your Public Relations Team Should Do Right Now

By Gerard Braud Experts in crisis communication know social media in corporate communications is highly likely to lead to a crisis. I would say more brands are likely to be harmed than helped by a social media brand page. Home Depot leaders acted swiftly to fire an outside agency and an employee who posted a […]
Filed Under: Crisis Communications, Social Media, Social Media for Crisis Communications · Tagged: brand page, case study, corporate communication, corporate communications, crisis, Crisis Communication, crisis communication expert, Crisis Communications, crisis communications expert, expert, FaceBook, home depot, PR, Public Relations, Social Media, social media crisis, Social Media Training, social media workshop, Twitter, youtube