By Gerard Braud Do your key messages suck? Most people think not. I think they usually do. Expert Media Training requires solid key messages. But public relations people have been taught that a key message is little more than giving your spokesperson or CEO a handful of bullet points, then turning them loose to do […]
Secrets to Effective Key Messages for Media Training
Filed Under: Media Relations · Tagged: CEO, Chicago, Key Messages, media expert, Media Training, Media Training Expert, messaging, PR, PRSA, Public Relations, quotes, speaking, Writing