By Gerard Braud – We are asking corporate communicators and public relations professionals, “What role should your internal communications team play during a crisis?” We want to hear your best advice for this corporate communications question. When have you seen an internal communications team handle a crisis well? Or, have you seen unqualified or […]
Public Relations Question: What Role Should Your Internal Communications Team Play in a Crisis?
July 25, 2016 by · Leave a Comment
Corporate Whitewashing
September 29, 2014 by · Leave a Comment
By Gerard Braud The NFL now has two strikes against it for throwing money at advocacy groups and causes as a way to make it appear they care about an issue. Is this corporate whitewashing? It wasn’t until concussion issues became part of a high-profile lawsuit that the NFL began donating money to groups who […]
Experts in Crisis Communication Agree: Home Depot Tweet Gone Wrong: 5 Things Your Public Relations Team Should Do Right Now
November 8, 2013 by · Leave a Comment
By Gerard Braud Experts in crisis communication know social media in corporate communications is highly likely to lead to a crisis. I would say more brands are likely to be harmed than helped by a social media brand page. Home Depot leaders acted swiftly to fire an outside agency and an employee who posted a […]
