By Gerard Braud Regarding crisis communications and crisis communications plans, does this adage apply? “The person who says something can’t be done is always right.” In so many crises, public relations professionals and the media proclaim phrases such as, “This is unprecedented. You can’t prepare for this.” Pardon me, but that’s bull$h*t. As a defiant, non-conformist, […]
5 Ebola Crisis Communications Considerations
October 13, 2014 by · Leave a Comment
By Gerard Braud Your personality type may decide the fate of your crisis communication response if the Ebola crisis touches your company (or the company for your work for.) On one extreme is the personality that says, “It’s too soon. Maybe we should watch it and wait and see.” On the other extreme are those […]
GM Hires Crisis Communication Expert
April 8, 2014 by · Leave a Comment
By Gerard Braud GM has hired a Crisis Communication Expert to help the company communicate their way out of a crisis surrounding their faulty ignition switches, according to headlines. Why do companies hire crisis communications experts after a crisis? Why don’t companies hire a crisis communications expert before they ever have a crisis? Why don’t […]
Media Training Advice to Toronto Mayor Rob Ford
November 15, 2013 by · Leave a Comment
By Gerard Braud When media training a candidate, politician, or elected official, one of the hardest things to teach them is when to shut up. In every media training class I impart this expert advice to the trainee: “When you are digging a hole for yourself, put down the shovel.” Toronto May Rob Ford has […]
Experts in Crisis Communication Agree: Home Depot Tweet Gone Wrong: 5 Things Your Public Relations Team Should Do Right Now
November 8, 2013 by · Leave a Comment
By Gerard Braud Experts in crisis communication know social media in corporate communications is highly likely to lead to a crisis. I would say more brands are likely to be harmed than helped by a social media brand page. Home Depot leaders acted swiftly to fire an outside agency and an employee who posted a […]
