By Gerard Braud – Dr. Mehmet Oz is in crisis communications mode. He has been making headlines in the media as medical colleagues criticize him for advice he gives and things he says on his syndicated television program. His hometown newspaper, the New Jersey Register, asked for my opinion on how Oz has begun to […]
Crisis Communication & Media Hide and Seek: The ExxonMobil Torrance Refinery Explosion
February 20, 2015 by · Leave a Comment
By Gerard Braud – Where is the ExxonMobil news release for the ExxonMobil Torrance Refinery explosion? An explosion is a crisis, which requires expert crisis communications. The media would expect information on the corporate news release page. Media want it fast and easy to find. But look what you find on the ExxonMobil news release page […]
Crisis Communication Leadership: Power of a Resignation
October 7, 2014 by · Leave a Comment
It is always a good thing in crisis management when the person at the top says, “The buck stops here,” and they are willing to resign because a significant crisis happened under their watch. Listen to my opinion with Radio Host Kate Delaney: This does 2 things. From a public relations and crisis communications […]
The NFL’s Commitment to a One-Year Crisis: 7 Mistakes Causing the Crisis to Drag On
September 26, 2014 by · Leave a Comment
By Gerard Braud What expert would advise their client to let a crisis drag on for one year? I suspect the answer is zero. But the NFL’s failure at crisis management and crisis communications essentially means that the punch Ray Rice threw on Valentine’s Day 2014 will have repercussions through February 14, 2015. Here is […]
NFL Crisis Lesson: 3 Steps to Good Ethics and Leadership in Crisis Management and Crisis Communications
September 23, 2014 by · Leave a Comment
By Gerard Braud Crisis management and crisis communications depend upon honesty and ethical leadership. The easiest way to define good, ethical behavior is to consider that your behavior and discussions in private should be the same as if the entire world were watching and listening. I suspect the NFL crisis is confounded by the same […]
3 Ways Your Brand Can Distance Itself from a Team, Athlete or Sport in Crisis
September 22, 2014 by · Leave a Comment
By Gerard Braud Brands live and die by sales. Sales associated with a star athlete or team are considered golden by many brands. But what happens in a crisis? What happens when the team loses? What happens when the player is disgraced? The NFL crisis and their failed crisis management and crisis communications should give […]
Gerard Braud Shares NFL Crisis Communications Advice With Radio Host Kate Delaney of America Tonight and NBC Sports Radio
September 19, 2014 by · Leave a Comment
As the communication silence continues from the NFL, everyone wants to know when the crisis will end. Kate Delaney called Gerard Braud for his expert opinion on the crisis.
Failed Crisis Management Leadership Hits Multiple NFL Players and Teams
September 18, 2014 by · Leave a Comment
By Gerard Braud The NFL crisis gets bigger in the absence of crisis management, crisis communications and good executive leadership. Adrian Peterson and a string of other players and teams are being swept up in the crisis because as the appointed leader of the NFL, Roger Goodell failed to make the right decisions at the […]
The Financial Impact of Failed Crisis Management and Failed Crisis Communications
September 16, 2014 by · Leave a Comment
By Gerard Braud What is your plan when the crisis of another entity becomes your crisis, forcing upon you a crisis communications challenge? Observe the NFL crisis as it spreads, causing damage to the reputation and revenue of various teams, players and sponsors. You would think the NFL would have an inside or outside expert […]
3 Questions to Ask about the Intersection of Crisis Management, Crisis Communication, and Crisis Communications Plans: The NFL
September 11, 2014 by · Leave a Comment
By Gerard Braud Another crisis management and crisis communication lesson plays out in the NFL as the Associated Press reports the NFL had a copy of the videotape showing Ray Rice punching his fiance in the face. This exposes a crisis management and crisis communication weakness found in many organizations, which either involves leaders intentionally […]
4 Crisis Communications Lessons as the NFL Management Struggles with the Ray Rice Smoldering Crisis
September 10, 2014 by · Leave a Comment
By Gerard Braud The NFL has a crisis. Do they have a plan? Will the crisis get worse because of non-verbal communications? Can the NFL management communicate their way out of the crisis? Below are some observations and suggestions to help you cope with your own corporate crisis. The non-verbal message from the NFL is […]
Social Media Is Not Always the Right Fit for Reaching Your Audience in Every Crisis
August 15, 2014 by · Leave a Comment
By Gerard Braud When I mentioned on a blog and BraudCast video recently that sometimes in a crisis, taking your brand Facebook page dark may be the best option, I expected a lot of pushback or differing points of view. Crisis colleague Melissa Agnes posted the observations below and I want to share them with […]
Disturbing Media Trend #3: Exclusive
June 6, 2014 by · Leave a Comment
By Gerard Braud Who would have ever thought that your media interview would be proclaimed by the television news media as an exclusive, when your interview might only be a run-of-the-mill, routine interview? Day and night we see the television news media proclaiming in words and news banner graphics that an interview or news story […]
Disturbing News Trend #4: Trending Now
June 5, 2014 by · Leave a Comment
By Gerard Braud “Trending today” or “trending now” are phrases I hate to hear on television news. If news is defined as information that allows us to make smarter, more informed decisions, then a trending video of a cat playing with string is not news. Each day there is less news on news programs. News […]
Social Media When It Hits the Fan: NRECA Connect ’14 Conference Teach Back
May 22, 2014 by · Leave a Comment
By Gerard Braud Last week at the NRECA Connect 14 Conference in San Antonio, Texas, you participated in the “Social Media When It Hits the Fan” presentation. Now I want to help you encourage your co-op managers to be better prepared for crisis communications, as well as to better understand social media and where social media […]
Crisis Plan Truths
May 7, 2014 by · Leave a Comment
By Gerard Braud Many public relations people who need a Crisis Communications Plan search for the words “crisis plan.” This leads to problems. Sometimes, as soon as you type the word “crisis,” your browser will auto fill with these options: Crisis Plan Template Crisis Plan Free Template Crisis Management Plan Crisis Communications Plan (with an […]
Rural Electric Cooperative Communications: The Times Are Changing
April 3, 2014 by · Leave a Comment
Consider this: Just a few years ago rural electric cooperatives were not under pressure to communicate rapidly with the media, members or employees. Today, you have less than one hour to control the flow of accurate information. There are three major reasons why this is changing and four things you can do to adjust to […]
Crisis Communication Case Study: Malaysia Airlines
March 21, 2014 by · Leave a Comment
By Gerard Braud Ask any expert in global crisis communications how Malaysia Airlines should be communicating during their crisis and you will get varied opinions. Having worked in Malaysia many times writing crisis communications plans and teaching media training, I would like to offer five things worth considering, should you face a prolonged crisis that […]
Experts in Crisis Communication Agree: Home Depot Tweet Gone Wrong: 5 Things Your Public Relations Team Should Do Right Now
November 8, 2013 by · Leave a Comment
By Gerard Braud Experts in crisis communication know social media in corporate communications is highly likely to lead to a crisis. I would say more brands are likely to be harmed than helped by a social media brand page. Home Depot leaders acted swiftly to fire an outside agency and an employee who posted a […]
