By Gerard Braud – On the 10th anniversary of Hurricane Katrina devastating New Orleans, and coastal Louisiana and Mississippi, I’m reflecting on the old adage that says, “The definition of insanity is doing the same thing over and over, yet expecting different results.” New Orleans can easily flood from another hurricane. I wrote about that […]
Tutorial #17 Using Skype as Part of Your Crisis Communications Plan
June 29, 2015 by · Leave a Comment
Tutorial #17 by Gerard Braud — As more media outlets cut back on the size of their news staff, they are seeking more videos provided by eyewitnesses or experts. This is where you come in… and this creates a huge opportunity for you. I am publishing this series of tutorials to show corporate spokespeople, public information officers […]
Tutorial #16 How to Add Simple Yet Effective Movement to Your Web Video
June 26, 2015 by · Leave a Comment
Tutorial #16 By Gerard Braud — If you decide to file a web video as part of your crisis communications or media relations strategy, you can speak directly to the media about your crisis. Not only can the media access it and view it, but so will your audiences such as customers and employees. Now […]
Tutorial #15 How to Prepare for a Live Skype Interview with Local or National Media
June 25, 2015 by · Leave a Comment
Tutorial # 15 By Gerard Braud — In this series of 23 articles and videos, you will learn the skills needed to film and publish an online news report video about your crisis. If your event is newsworthy and your video is shot professionally, it could lead to a live interview with local or national […]
