The Ebola crisis has spawn a rash of spokespeople saying things to the media that should have never been said. If you are the public relations person responsible for writing statements and news releases for your hospital, company or spokesperson, this blog is for you. If you are the media trainer preparing the spokespeople, this […]
Media Training Tip: Ebola Crisis Communications Interviews
Filed Under: Crisis Communications, Media Relations · Tagged: Braud Communications, CDC, Crisis Communications, Crisis Communications Plan, Dallas, Dr. Anthony Fauci, Ebola, ebola virus, Emory University Hospital, Gerard Braud Communications, Media Relations, Media Training, Media Training Expert, Public Relations, Texas, Texas Health Presbyterian Hospital, thomas friedman
Social Media Is Not Always the Right Fit for Reaching Your Audience in Every Crisis

By Gerard Braud When I mentioned on a blog and BraudCast video recently that sometimes in a crisis, taking your brand Facebook page dark may be the best option, I expected a lot of pushback or differing points of view. Crisis colleague Melissa Agnes posted the observations below and I want to share them with […]
Filed Under: Crisis Communications, Media Relations · Tagged: Agnes, Blog, Braud, crisis, Crisis Communication, dominos, Ebola, Emory University Hospital, expert, FaceBook, Gerard Braud, Kitchen Aid, Melissa Agnes, Public Relations, Social Media, Twitter, Writing, You Tube
Social Media Complicates Ebola Crisis Communications

By Gerard Braud [ If you’ve come to read this crisis communications post via a link by Agnes, please read my full response and rebuttal to her via this blog update. ] A glance at the Emory Healthcare Facebook page magnifies the complexities of crisis communications in the age of social media. I’m not a huge […]
Filed Under: Crisis Communications, Media Relations, Social Media, Social Media for Crisis Communications · Tagged: Braud Communications, Crisis Communications, Crisis Communications Plans, Ebola, Ebola outbreak, ebola virus, Emory, Emory University Hospital, FaceBook, illness, media expert, Media Training, Social Media, Social Media Training, Twitter, virus