Did Lululemon’s Crisis Communication Efforts on Social Media Create a Bigger Crisis?

reax Lululemon FB

By Gerard Braud A bad media interview caused by insufficient media training is creating a crisis communication problem on social media. Experts will weigh in on this, but I don’t think any one expert has the answer as to the best way to handle this. I really want to know what you think. The founder […]

Media Trainer Gives Advice to Chip Wilson, Lululemon Founder

Chip Wilson Bloomberg

By Gerard Braud Media training, media trainers and the executives and spokespeople who go through media training need to understand the importance of practicing before every media interview. Chip Wilson, Lululemon Founder is being criticized today for comments about how Lululemon pants only fit some women and the ongoing crisis or controversy over allegations that […]