By Gerard Braud, CSP, Fellow IEC Crisis communications surrounding Covid-19 has been difficult. Why is it that you can put a medical expert in front of the media and they have difficulty landing your crisis communications message? From a communications standpoint, it comes down to: facts passion outrage, and fear. Before reading this blog further, […]
“Covid-19 Death Toll is Like 5 Boeing 737 Max 8 Jets Crashing Every Day:” Crisis Communications Tips to Land Analogies
July 27, 2020 by · Leave a Comment
How to Do a Remote Media Interview: COVID-19 Media Training Tips
April 7, 2020 by · Leave a Comment
Crisis communications expert Gerard Braud provides a number of media training tips for doing home media interviews.
How to Media Train a Spokesperson for a Crisis?
August 29, 2019 by · Leave a Comment
By Gerard Braud, CSP, Fellow IEC In the world of media training and media interviews, there are some serious flaws that you should avoid. These are especially true when you have to do a media interview during a crisis. Here are a few: Media training is not about how to be fast on your feet; […]
Thank You Gifts from Gerard Braud
November 18, 2015 by · Leave a Comment
As we approach Thanksgiving in the U.S. I’d like to express my gratitude to all of you with whom I’ve had the pleasure of meeting and working with in recent weeks and months. At each conference where I’ve been a speaker since September, I’ve promised various free resources to help you become an expert in […]
Citizen Journalism: How Breaking News Got Broken and 5 Things You Need to Do Now
December 8, 2013 by · Leave a Comment
By Gerard Braud Watch the news coverage as winter storms move across the United States, leaving many people without power in the cold for up to two weeks. Much of this story is being told through the eyes of the so-called, “citizen journalists.” Citizen journalism is one of the reasons breaking news got broken. While […]
Did Lululemon’s Crisis Communication Efforts on Social Media Create a Bigger Crisis?
November 12, 2013 by · Leave a Comment
By Gerard Braud A bad media interview caused by insufficient media training is creating a crisis communication problem on social media. Experts will weigh in on this, but I don’t think any one expert has the answer as to the best way to handle this. I really want to know what you think. The founder […]
Media Trainer Gives Advice to Chip Wilson, Lululemon Founder
November 7, 2013 by · Leave a Comment
By Gerard Braud Media training, media trainers and the executives and spokespeople who go through media training need to understand the importance of practicing before every media interview. Chip Wilson, Lululemon Founder is being criticized today for comments about how Lululemon pants only fit some women and the ongoing crisis or controversy over allegations that […]
