Media Interview Secrets: 4 Steps Every Company Needs to Take in Order to Avoid the Default Spokesperson

Crisis communications Expert Gerard Braud - Quote

By Gerard Braud, CSP, Fellow IEC Who is the default spokesperson? In my expert opinion, the default spokesperson is the eyewitness who controls the media, because a company in a crisis has not provided their own expert for a media interview. Think about it. A guy named Bubba – an eyewitness – controls the reputational […]