Media Interview Secrets: 4 Steps Every Company Needs to Take in Order to Avoid the Default Spokesperson

By Gerard Braud, CSP, Fellow IEC Who is the default spokesperson? In my expert opinion, the default spokesperson is the eyewitness who controls the media, because a company in a crisis has not provided their own expert for a media interview. Think about it. A guy named Bubba – an eyewitness – controls the reputational […]