By Gerard Braud www.braudcommunications.com One of the most difficult challenges I have in my job as a media trainer is to get executives to carve out time in their schedule for training. As mentioned in lesson 2, some don’t see the financial benefit. An even greater percentage are afraid of what ever embarrassment they may […]
Media Training Coach Tip: The Top 4 Reasons Media are Considered Biased
October 11, 2011 by · Leave a Comment
There is much debate about whether the media are biased; especially whether there is a liberal bias. If you truly want to explore that subject, I suggest you read the book Bias by Bernard Goldberg. (http://www.amazon.com/Bias-Insider-Exposes-Media-Distort/dp/0895261901) It has been my experience over the years that much of what is perceived as bias is really the […]
Gerard’s Top 5 Tips for 2009 – Day Two – Can We Talk?
January 13, 2009 by · Leave a Comment
Your executives will be talking more in 2009 and so will your employees. With the economic issues we all face, the media and employees will be asking tough questions… perhaps the toughest your executives have ever been asked. And when times are tough, employee morale can go down and employee talk can turn negative, further […]
