By Gerard Braud The poem, Twas the Night Before Christmas, is only 56 lines long. As writing goes, it’s pretty perfect. But we all know there are people where you work, who feel compelled to make edits, no matter how perfect your writing is. Maybe it’s the CEO or CFO, or an engineer, IT guy, […]
3 Traps Public Relations Folks Fall Into
October 4, 2018 by · Leave a Comment
1) Too many people in public relations fail to ask for help when they need it. There are many sources for expert help and advice. There are great professional organizations like the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), the Canadian Public Relations Society (CPRA), and the Southern Public Relations Association (SPRF). Many […]
What’s the best piece of public relations advice you were ever given? Sharing follower’s answers
October 19, 2017 by · Leave a Comment
You may have been educated for years on public relations strategies, attending presentations, sitting in classrooms, joining professional PR associations like PRSA or PRSSA, hearing from advisors, professors, instructors, and professional speakers. Maybe you have heard some expert tips from your colleagues, or an influential boss. Maybe you have had some excellent public relations professionals or consultants help you […]
What is your best tip for writing great quotes for news releases?
January 25, 2016 by · Leave a Comment
By Gerard Braud – Each week we seek your best public relations practices on the BraudCast. Your discussion question this week is, “What is your best tip for writing great quotes for news releases?” As a corporate writer or public relations professional, capturing the attention of your audience and writing effective news releases is not an easy […]
IABC Calgary Conference Podcast: Top Takeaway Crisis Communications Lessons
November 5, 2015 by · Leave a Comment
As a keynote speaker at the IABC Canada-West Region Conference, I was asked to do a podcast discussing crisis communications lessons for public relations and communications professionals. Vice President of IABC Calgary, Will Tigley interviews me to talk about crucial communications issues in today’s industry. Here were a few of the major crisis communications planning aspects to […]
BraudCast Answer: When should your CEO be your spokesperson?
October 1, 2015 by · Leave a Comment
By Gerard Braud – Public relations professionals and corporate communications managers have weighed in across the globe to answer the question, “When should your CEO be your spokesperson?” Listen to the video to hear their responses as well as my professional recommendations then share your thoughts. This question is one of a series of debates […]
Please Share Your Public Relations Smarts: Here is How
September 8, 2015 by · Leave a Comment
Because you are so darn smart, it is time to share YOUR smarts. Your bite size bits of best practices are valuable to others just like you. So — ta-dah, drum roll – behold, The BraudCast 2.0 where you are invited to share your best practices in public relations, media relations, social media, crisis communications […]
Crisis Communication & Media Hide and Seek: The ExxonMobil Torrance Refinery Explosion
February 20, 2015 by · Leave a Comment
By Gerard Braud – Where is the ExxonMobil news release for the ExxonMobil Torrance Refinery explosion? An explosion is a crisis, which requires expert crisis communications. The media would expect information on the corporate news release page. Media want it fast and easy to find. But look what you find on the ExxonMobil news release page […]
Brian Williams Suspended: Layers of a Media Crisis for NBC & Williams
February 11, 2015 by · Leave a Comment
By Gerard Braud — Leave it to Jon Stewart to once again be the expert voice of reason in modern media. He clearly points out in this crisis that there is the “Brian Williams Anchorman” persona, and as I pointed out previously, the “Brian Williams Storyteller” persona at public events where he appears as a […]
Je Suis Brian Williams
February 9, 2015 by · Leave a Comment
By Gerard Braud Amid the media stories and lingering crisis surrounding Brian Williams, I will raise these questions. 1. Was the story true to the teller? 2. Would others on that mission recall events differently? 3. When you recall an event and tell that story, is it true to you, while others might recall it […]
Selecting the Right Spokesperson: Should it be Multiple People?
February 5, 2015 by · Leave a Comment
Who should be your media spokesperson? In this series of blogs, we have reviewed the argument for the CEO serving as the spokesperson and the PR person serving as the media spokesperson. Consider option 3: Should a Variety of People Should Serve as Your Media Spokespeople? A subject matter expert, with proper media training, can be […]
How to Select the Right Spokesperson? Should it be the PR person?
February 4, 2015 by · Leave a Comment
Who should be your media spokesperson in a crisis? In a recent blog, we reviewed Argument #1: The CEO Should Always Be the Spokesperson. Now we can review Argument #2: When Should the PR Person Be the Spokesperson? The public relations person is an excellent choice as a spokesperson in the first hour of the crisis when […]
Super Bowl Media Interviews: How to Manipulate What a Reporter Writes
January 29, 2015 by · Leave a Comment
How often do you do a media interview with the intended goal of having a specific quote used by the media? It is one of my intended goals for every media spokesperson in every media training class I teach, and here’s why… Every reporter writes their story around your quote. And guess what? You can […]
Did New York City Overreact? A Crisis Communications Case Study
January 27, 2015 by · Leave a Comment
Yesterday’s crisis communications blog regarding the winter storm Juno and the #Blizzardof2015 promoted the idea of managing the expectations of those who will be affected by a crisis. Today, some critics are saying New York City overreacted. Two observations: 1) The people who complain about “overreacting” are idiots. These would be the same people who […]
The Fog of Decision Paralysis: A Lesson in Crisis Behavior
January 13, 2015 by · Leave a Comment
You should know it is fog season in New Orleans. With fog season comes some significant lessons about human behavior in a crisis. Dive in with me, if you will, on an incredibly foggy morning. We are crossing a 12 mile long bridge over Lake Pontchartrain from Mandeville, Louisiana to New Orleans. We’re on this […]
Public Relations Help for the Asking
January 8, 2015 by · Leave a Comment
Today’s public relations epiphany is that too many people in public relations fail to ask for help when they need it. There are many sources for expert help and advice. There are great professional organizations like the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), the Canadian Public Relations Society […]
A PR Epiphany About Your Value As a Public Relations Expert
January 6, 2015 by · Leave a Comment
Did you find your moment of public relations epiphany following yesterday’s blog and BraudCast video? I’d love for you to write me at gerard@braudcommunications.com and tell me what it is. In addition to yesterday’s epiphany, there are several others I’d like to share with you as we all work together as communications professionals seeking to achieve effective […]
What is Your Public Relations & Personal Epiphany?
January 5, 2015 by · Leave a Comment
I’d like you to stop for a moment as you plan for the New Year and your public relations goals. Reflect if you will, on the year that just ended, as well as the years before. Today is the Day of Epiphany, and I’d like to challenge you to identify moments of epiphany in […]
Media Training 29: Conclusion
December 22, 2014 by · Leave a Comment
By Gerard Braud www.braudcommunications.com We began this 29 lesson discussion with the admonition, “Don’t talk to the media.” The original admonition was that you speak through the media to your audience and the media’s audience. But as we conclude, let me take this thought a bit further. We’ve poured out for you 29 lessons of […]
Media Training 28: Speaking Off the Record
December 19, 2014 by · Leave a Comment
By Gerard Braud www.braudcommunications.com Never agree to speak off the record. This lesson really could end with just that phrase: Never speak off the record. Speaking off the record has been taboo among the wisest media trainers and public relations sages for decades, but rarely do I teach a media training class in which I don’t […]
Media Training 13: The Vote of Confidence or No Confidence
November 26, 2014 by · Leave a Comment
By Gerard Braud www.braudcommunications.com In lesson 11 we discussed the fact that when there is an industrial accident and a spokesperson does not appear in a timely manner, reporters often go looking for facts and quotes from other people, such as the ones with no teeth who live in trailers. Something else happens, which also […]
Media Training 7: Never get in a fight with someone who buys ink by the barrel
November 18, 2014 by · Leave a Comment
By Gerard Braud www.braudcommunications.com I find it unbelievable that in the 21st century we still find executives who don’t want to take on a reporter or news outlet that has wrongly damaged their reputation. The traditional way of responding to a media outlet that makes a factual error is to ask the management for a retraction. But […]
Media Training 4: They Took Me Out of Context and They Left My Best Stuff on the Cutting Room Floor
November 13, 2014 by · Leave a Comment
By Gerard Braud www.braudcommunications.com The 2 single biggest complaints I have heard from executives over the years, after they have done an interview, is that “the reporter took me out of context” or that “the reporter left my best stuff on the cutting room floor.” (If you are young, the cutting room is where film […]
Social Media Force Fit at KFC
November 4, 2014 by · Leave a Comment
By Gerard Braud A soft drink cup at KFC screamed, “SOCIAL MEDIA FORCE FIT,” as I munched on my original recipe drum stick. The cup had the hashtag “#HowDoYouKFC?” Nothing says uncool like adults trying to get young people to be cool by doing something uncool in an attempt to be cool. (Did you follow […]
The Doctor of Crisis Communications
October 29, 2014 by · Leave a Comment
If you were a smoker and your doctor told you to stop or you would die of cancer, would you stop? If you had diabetes and your doctor told you to change your diet so you don’t die, would you change? Amazingly, there are people every day who ignore the advice of an expert and […]
Ebola Crisis Communications Plan Question: Would an Expert Approve My Plan?
October 22, 2014 by · Leave a Comment
An expert would ask you these questions: 1. Count the pages of your crisis communications plan. If it is 6-10 pages long, it is likely only a list of standard operating procedures and not a true plan. Most organizations have been lead to believe this is a plan. My description is that this is little […]
5 Ebola Crisis Communications Considerations
October 13, 2014 by · Leave a Comment
By Gerard Braud Your personality type may decide the fate of your crisis communication response if the Ebola crisis touches your company (or the company for your work for.) On one extreme is the personality that says, “It’s too soon. Maybe we should watch it and wait and see.” On the other extreme are those […]
Secrets to Effective Key Messages for Media Training
September 10, 2014 by · Leave a Comment
By Gerard Braud Do your key messages suck? Most people think not. I think they usually do. Expert Media Training requires solid key messages. But public relations people have been taught that a key message is little more than giving your spokesperson or CEO a handful of bullet points, then turning them loose to do […]
Key Messages That Convey What’s In It For Your Audience: Apple iPhone 6
September 9, 2014 by · Leave a Comment
By Gerard Braud As I watch the Apple iPhone 6 roll out, I’m hearing lots of technical stuff. That’s great if you are a techno geek who cares about screen size, pixels and data points. But what does the new iPhone 6 do to make my life better? As a consumer where is the “What’s […]
3 Ways to Refocus for Fall and Beyond: Better Public Relations After Summer’s Distractions
September 2, 2014 by · Leave a Comment
By Gerard Braud Is “work – life” balance possible for people in public relations? Experience tells me many public relations professionals get stressed trying to complete job tasks while also balancing their family or personal life, especially this time of year. Look at your life today, for example. The kids are back in school. The […]
3 Secrets to Undervaluing a Crisis Communication Plan
July 29, 2014 by · Leave a Comment
By Gerard Braud Your expert crisis communication and public relations feedback is invited on this crisis communications case study. A global company called to inquire about my crisis communication plan program and training. Their corporate revenues are $2 billion dollars annually. The company stock trades at about $66 per share. It has about 8,000 employees […]
Social Media for Crisis Communications: Social Media as the Cause of Your Crisis
May 23, 2014 by ·
By Gerard Braud As we examine the leadership gap, the generation gap, and shiny new object syndrome, let’s note that in many cases, in the world of crisis communications, social media can be a greater source of bad than good. The fact that a citizen can post a picture of a plane crash before the […]
Social Media When It Hits the Fan: Follow-up for NRECA Connect 14 Conference
May 20, 2014 by · Leave a Comment
By Gerard Braud Here are your Free Crisis Communications Plan resources we discussed during my NRECA conference presentation in San Antonio last week. Free Resource #1 To download a Free copy of the First Critical Statement used in my Crisis Communications Plan, use the coupon code CRISISCOMPLAN when you select the item from my shopping cart. […]
Who Should Be Your Spokesperson in a Crisis?
March 12, 2014 by · Leave a Comment
By Gerard Braud In media training and crisis communications training, there are many debates about who should be your spokesperson in a crisis. Here are three common arguments and what you should consider. Argument 1: The CEO Should Always Be the Spokesperson A CEO who wants to be the only spokesperson is destined for failure. […]
Re-Think Your Writing: Three Ways to Make Your Words Resonate With Your Audiences
February 26, 2014 by · Leave a Comment
By Gerard Braud Few people read to the end of an article. I have little confidence that you will read to the end of this article, even though the final thought may change your life and career. Every reader makes several judgments throughout each article as to whether they should move on or read on. […]
3 Symptoms of Emergency News Release Syndrome and 3 Ways to Deal With Them
January 20, 2014 by · Leave a Comment
By Gerard Braud Our last article focused on the need for public relations experts to be more strategic as they accomplish tactical tasks. You were reminded that the articles you write must result in behavior change. Your Tweets, Facebook posts and videos must also result in change such as better employee productivity, more sales, or […]
How Public Relations People Judge Success: One Monumental Secret to Achieving More Success in the Coming Year
January 8, 2014 by · Leave a Comment
By Gerard Braud Public relations and communication professionals on a global basis are experts at creativity. One cute, creative holiday letter I received spoke volumes about how public relations people judge success and the urgent need for public relations people to rethink their approach. The card was a creative spoof of the dreaded “holiday letter” […]
The Death of PR Perseverance (F-bombs included)
November 14, 2013 by · Leave a Comment
By Gerard Braud Five public relations veterans, pontificating and dropping F-bombs over cocktails recently at the PRSA conference, concluded the biggest problem in PR today is the lack of perseverance by those in the media relations, public relations and the communication professions. Is this true or not true for you? Read on… I’ll describe the […]
Lesson 11: Test Your Security Team During Your Crisis Communications Drill
October 21, 2013 by · Leave a Comment
By Gerard Braud While working with crisis communications clients, I provide a “first critical statement” template. This template is intended to be read to the media, emailed to employees, and posted to the web in the first hour of a crisis when little is known about the emerging crisis. Some companies that operate facilities that […]
Lesson 10: Mock Media in Your Face at Your Crisis Communication Drill: Six Great Tips
October 18, 2013 by · Leave a Comment
By Gerard Braud A real crisis is a pressure cooker and your crisis communications drill should replicate that. The pressure causes the media to be intense and often abrupt. The media may appear hostile. You will see similarities between media and sharks that sense blood in the water. Your crisis communications drill must duplicate that. […]
Free Teleseminar May 10-14 with Gerard Braud
May 7, 2010 by · Leave a Comment
If you have to talk to the media or train people who have to talk to the media, here is a free teleseminar opportunity for you. May 10-14, a group of All-Star A-Lists hosts will be interviewing author Gerard Braud (Jared Bro) about his new book, Don’t Talk to the Media: 29 Secrets You Need […]
Media Training, Whole Foods, Health Care Reform & Cow Poop
August 20, 2009 by · Leave a Comment
The most fundamental rule of media training that I discuss with every executive is this: “If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money?” That brings us to Whole Foods and the much publicized letter to the editor in the Wall Street […]
Crisis Communications, Michael Jackson & Your Executives
August 19, 2009 by · Leave a Comment
I’ve been wanting to share these thoughts with you since the story first broke about the death of Michael Jackson, but I thought some may consider it insensitive or overtly opportunistic too close to his death. But now that some time has passed, let’s examine what we, as communicators, can learn from the death of […]
Lesson 29: Conclusion
June 2, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com We began this 29 lesson discussion with the admonition, “Don’t talk to the media.” The original admonition was that you speak through the media to your audience and the media’s audience. But as we conclude, let me take this thought a bit further. We’ve poured out for you 29 lessons of […]
Lesson 28: Speaking Off the Record
June 1, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com Never agree to speak off the record. This lesson really could end with just that phrase: Never speak off the record. Speaking off the record has been taboo among the wisest media trainers and public relations sages for decades, but rarely do I teach a media training class in which […]
Lesson 27: Body Language
May 31, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com What you don’t say is often as important or more important than what you do say, when you are talking to a reporter. How you stand, how you act, how you fidget, how you move, how you stutter, how you sit, and where you look, all says a lot about you. […]
Lesson 26: Looks are Important
May 30, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com Looks are important. With just three lessons left to go, I would be remiss not to cover some important basics, such as how to dress for a news conference. Dress for men has always been easier than dress for women in the world of media. That’s because men’s fashions tend to […]
Lesson 24: Death by News Conference
May 28, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com Many reporters fear what I often call “death by news conference.” In lesson 17 we discussed the concept of committing news as a premeditated act. Reporters hate to cover news conferences for two main reasons. The first reason is because usually there are way too many spokespeople saying little if anything […]
Lesson 23: Selecting the Right Spokesperson
May 27, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com Picking the right spokesperson really depends upon the situation. Many organizations tend to have two extremes in selecting spokespeople. Some organizations always send out their top PR person while other organizations insist that only the CEO speak. I endorse neither of these approaches as perfect and will suggest that sometimes the […]
Lesson 22: The Power of Passion
May 26, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com Few things are as underestimated in a media interview as the passion a spokesperson conveys. In lesson #8 we talked about why the facts don’t matter and how to create great quotes. If you learn to combine great quotes with passion you not only insure your quote gets used in a […]
Lesson 21: The Secret to Handling Negative Questions
May 25, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com Most questions from most reporters are negative. News in general tends to be negative because it is usually about serious change or a disaster. I wish news wasn’t negative, but I spent 15 years in the business trying to change that and couldn’t. Then I’ve spent every year since 1994 trying […]
Lesson 20: The Secret to Internalizing Key Messages
May 24, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com In the early stages of media training, many students are skeptical about the concept of key messages. Accepting key messages and using key messages effectively takes time and practice. As I mentioned in lesson 15, in most media training classes I first conduct a baseline interview, then I introduce the concept […]
Lesson 19: Preparing for a Desk Side Visit
May 23, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com If you are a big organization, occasionally a reporter from a major media outlet will call and ask for permission to do a “desk side visit.” Be careful. These can be deadly. A desk side visit is when a reporter wants to come by the office, not to write a particular […]
Lesson 18: Practicing for the Big Negative News Story
May 22, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com So far we’ve discussed what an ordinary media training program includes and we’ve discussed the need to practice before every interview. But if you are being interviewed about a negative issue by an investigative reporter or a major publication or network news magazine, you need more than your average media training […]
Lesson 17: What Makes the Media Say Wow! – Commit News
May 21, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com As a reporter, I generally hated going to a news conference or a media event that was about good news. It’s not that I’m opposed to covering good news, it’s just that generally the spokespeople were poorly prepared and the organizers were completely oblivious of the wants, needs and desires of […]
Lesson 16: Practice, even if you only have 5 minutes
May 20, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com In our last lesson we talked about how to structure a media training class and how I always tell the executives I train that they must practice before every interview, even if they only have 5 minutes. I’d like to expand on that and explain why this is so important. I […]
Lesson 15: How to Structure Media Training
May 19, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com One of the most difficult challenges I have in my job as a media trainer is to get executives to carve out time in their schedule for training. As mentioned in lesson 2, some don’t see the financial benefit. An even greater percentage are afraid of what ever embarrassment they may […]
Lessons 14: Reporters Like to Speculate
May 18, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com What’s the worst that could happen? How much worse could it get? But what if… ? Oh, those great “what if” questions. Reporters love the what if question. Why? Well, reporters lover a great story and sometimes the story doesn’t materialize the way they hoped it would. Remember all the lessons […]
Lesson 13: The Vote of Confidence or No Confidence
May 17, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com In lesson 11 we discussed the fact that when there is an industrial accident and a spokesperson does not appear in a timely manner, reporters often go looking for facts and quotes from other people, such as the ones with no teeth who live in trailers. Something else happens, which also […]
Lesson 12: Passing the Cynic Test
May 16, 2009 by · Leave a Comment
By Gerard Braud (sign up for the free audio version of this program at gerard@braudcommunications.com) Reporters are among the biggest cynics in the world. They doubt everything you tell them and you have to prove everything to them. This is especially true if you are trying to promote a good news story. I have found […]
Lesson 11: Why do they interview people with no teeth who live in a trailer (with all due respect to trailer dwellers)
May 15, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care. And let’s realize that while hoping to someday fulfill the dream of home ownership, many people live in an affordable alternative – a mobile home. […]
Lesson 10: What Does That Mean?
May 14, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com The question I ask most often these days is, “What does that mean?” I’m relatively well educated. I’m well read. I travel the world constantly teaching media relations and crisis communications. But what bugs the ever living daylights out of me is hearing people speak in mumble jumble that they think […]
Lesson 9: The Myth about 3 Key Messages
May 13, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com So in the last lesson, we talked about not letting facts get in the way of a good story. The secret is to keep it simple. When you go through media training (which I enjoy teaching more than anything in the world and I would still do every day even if […]
Lesson 8: The Facts Don’t Matter
May 12, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com One day, as a joke in the newsroom, I uttered the phrase, “don’t let the facts get in the way of a good story.” We all laughed. A colleague was pushing for a story to make the evening news, but there were lots of holes in the story and I (who […]
Lesson 7: Never get in a fight with someone who buys ink by the barrel
May 11, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com I find it unbelievable that in the 21st century we still find executives who don’t want to take on a reporter or news outlet that has wrongly damaged their reputation. The traditional way of responding to a media outlet that makes a factual error is to ask the management for a […]
Lesson 6: I Wonder What the Next Question Will Be?
May 10, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com I want you to think for a moment about the last interview you did with a reporter. The reporter asks you a question then you start talking. Think very carefully now – what were you wondering the entire time you were answering the question? In most cases, my media training students […]
Lesson 5: The Media is Biased
May 9, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com There is much debate about whether the media are biased; especially whether there is a liberal bias. If you truly want to explore that subject, I suggest you read the book Bias by Bernard Goldberg. It has been my experience over the years that much of what is perceived as bias […]
Lesson 4: They Took Me Out of Context and They Left My Best Stuff on the Cutting Room Floor
May 8, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com The 2 single biggest complaints I have heard from executives over the years, after they have done an interview, is that “the reporter took me out of context” or that “the reporter left my best stuff on the cutting room floor.” (If you are young, the cutting room is where film […]
Lesson 3: It’s About Me
May 7, 2009 by · Leave a Comment
By Gerard Braud www.braudcommunications.com My wife often reminds me that it’s “not about me.” But she forgets that I come from a 15 year career as a journalist, where everything was about me. Everyday it was my story; my interviews; my scoop. Reporters have big egos. Accept it. You can’t change it so don’t even […]
Spring, Fox News and Panyhose
March 29, 2009 by · Leave a Comment
There are blizzards, floods and tornadoes in the news — all signs of a changing season. But you can never tell what season it is based on how Megan Kelly of Fox News dresses. How you dress when being interviewed on TV is important. News anchors are becoming bad role modes as we hear in […]
Gerard’s Day 1 Tip for 2009 – Dealing with the crisis
January 12, 2009 by · Leave a Comment
Welcome to the New Year. Generally, the New Year is a time of great optimism, but heading into 2009 there is a lot of uncertainty. It’s going to be especially challenging for a lot of people in public relations, so I’ve put together this short 5 part series to provide some guidance to communications professionals […]
