In Defense of Social Media

March 19, 2015 by · Leave a Comment

By Greg Davis – [Editors Note from Gerard Braud – Today we have a guest blog from Greg Davis of Arkansas Valley Electric Cooperative. Greg wrote this as a follow up to my March 5, 2015 blog about utility companies avoiding a crisis by communicating with customers who take their complaints about high electric bills […]

Filed Under: Crisis Communications, Media Relations, Rural Electric Cooperatives, Social Media, Social Media for Crisis Communications · Tagged: , , , , , , , , , , ,

Social Media When It Hits the Fan: NRECA Connect ’14 Conference Teach Back

May 22, 2014 by · Leave a Comment
CONNECT 14 TWIT PIC

By Gerard Braud Last week at the NRECA Connect 14 Conference in San Antonio, Texas, you participated in the  “Social Media When It Hits the Fan” presentation. Now I want to help you encourage your co-op managers to be better prepared for crisis communications, as well as to better understand social media and where social media […]

Filed Under: Rural Electric Cooperatives, Social Media, Social Media for Crisis Communications · Tagged: , , , , , , , , , ,

Dark Day Crisis Planning Must Begin on a Sunny Day

May 15, 2013 by · Leave a Comment

By Gerard Braud Few organizations in the world face the communications challenges of America’s Rural Electric Cooperatives. On any given day customers could be protesting over electric rates. Workers could be under attack for disconnecting service. Board members could be scrutinized for per diems, travel or expenses. Add to that the growing influence of negative […]

Filed Under: Crisis Communications, Media Relations, Social Media for Crisis Communications · Tagged: , , , , , , , , ,