Media Training 7: Never get in a fight with someone who buys ink by the barrel

By Gerard Braud  I find it unbelievable that in the 21st century we still find executives who don’t want to take on a reporter or news outlet that has wrongly damaged their reputation.  The traditional way of responding to a media outlet that makes a factual error is to ask the management for a retraction. But […]

Social Media for Crisis Communications: Why Social Media is Great in a Crisis for Search Engine Optimization

By, Gerard Braud When a crisis happens, people go to the Internet looking for information about your crisis. If your company, government agency or non-profit organization is experiencing a crisis, you want to control the flow of official information through effective crisis communicationand a good Crisis Communications Plan. (See How to Write a Crisis Communications Plan.) […]

Gerard’s Top 5 Tips for 2009 – Day 3 – Wordsmith Wednesday

For 2009 I encourage you to join the legion of followers who partake in a little something I invented called Wordsmith Wednesday. The reason I invented Wordsmith Wednesday is twofold. First, I hate jargon and there is way too much jargon in organizational communications these days, whether you are with a corporation, government agency or […]