Avoid Social Media Scrutiny, Save Your Brand

By Gerard Braud, CSP, Fellow IEC  Think of social media as a compass. A compass has 360 degrees or points on it. If you face one direction, the opposite direction is 180 degrees from you. In social media, any time you take a position on a topic, you can be assured that someone else has […]

Crisis Communications, Black Lives Matter, and Corporate Policy

By Gerard Braud, CSP, Fellow IEC In this year of crisis upon crisis, many brands have been stumped and confused as to how to address the Black Lives Matter #BLM movement and the associated social justice issues. The Black Lives Matter movement has created some communications challenges that are in some ways unique, but in […]