By Gerard Braud, CSP, Fellow IEC When a crisis hits, should you be engaging on social media with your clients, customers, and stakeholders? Is it better to comment, provide updates, and feedback on social media or to stay silent? Is it the BEST crisis communications tool or just part of your communications toolbox? As a […]
Avoid Social Media Scrutiny, Save Your Brand
July 23, 2020 by · Leave a Comment
By Gerard Braud, CSP, Fellow IEC Think of social media as a compass. A compass has 360 degrees or points on it. If you face one direction, the opposite direction is 180 degrees from you. In social media, any time you take a position on a topic, you can be assured that someone else has […]
Should You Use a Written Statement or a Video Statement for Crisis Communications?
October 14, 2019 by · Leave a Comment
Crisis communications expert Gerard Braud shares the pros and cons of issuing written statements versus video statements in a crisis.
Is Social Media Your Best Communications Platform for Crisis Communications?
September 24, 2019 by · Leave a Comment
By Gerard Braud, CSP, Fellow IEC Public relations professionals and public information officers (PIOs) love social media for crisis communications. Many PR professionals wanted to share their expert opinion on a previous blog I wrote when I asked, “Is Social Media Good for Crisis Communications?” In a nutshell, the blog pointed out that Facebook and […]
Is Social Media Good for Crisis Communications?
September 11, 2019 by · Leave a Comment
By Gerard Braud, CSP, Fellow IEC The rules are changing when it comes to using social media for crisis communications. That is because the social media giants such as Facebook, are making it harder for your crisis notifications to show up in the news feed of your subscribers. Jay Baer is one of the top […]
How to Use Social Media for Crisis Communications
September 10, 2019 by · Leave a Comment
By Gerard Braud, CSP, Fellow IEC One of the best new social media tools for crisis communications is Facebook Live. Second in your crisis communications toolkit should be YouTube Live. Third would be any of the other live platforms on social media channels where your audience might follow you during a crisis. For some of […]
