Tutorial #19 By Gerard Braud – When uploading a video to the web or a CNN iReport during your crisis, you can either place yourself on camera as a narrator of events, or send video of an event that is still ongoing. The video of an event that is still happening is known in […]
Tutorial #19 What is B-Roll? Why You Should Videotape it and Send it to the Media During Your Crisis
July 1, 2015 by · Leave a Comment
Tutorial #18 How to Film a Reporter Style “Selfie” Standup with Your Smartphone
June 30, 2015 by · Leave a Comment
Tutorial #18 by Gerard Braud – You may be wondering why you would want to upload your own selfie videos to the web during your crisis. You might think it is the last thing you would want to do, or that it could make your organization vulnerable to more negative feedback or more negative press. However, filming […]
Tutorial #17 Using Skype as Part of Your Crisis Communications Plan
June 29, 2015 by · Leave a Comment
Tutorial #17 by Gerard Braud – As more media outlets cut back on the size of their news staff, they are seeking more videos provided by eyewitnesses or experts. This is where you come in… and this creates a huge opportunity for you. I am publishing this series of tutorials to show corporate spokespeople, public information officers […]
Tutorial #16 How to Add Simple Yet Effective Movement to Your Web Video
June 26, 2015 by · Leave a Comment
Tutorial #16 By Gerard Braud – If you decide to file a web video as part of your crisis communications or media relations strategy, you can speak directly to the media about your crisis. Not only can the media access it and view it, but so will your audiences such as customers and employees. Now […]
Crisis Communications Through Technology and Social Media: The Earthquake Video
April 28, 2015 by · Leave a Comment
By Gerard Braud – The day is coming when you will need to be an expert in crisis communication using smart phone technology and social media. Actually, you should already be an expert and it is just a matter of time before we discover if you are prepared. Saturday morning I turned on the Today […]
Smoke, Mirrors and Diversion Do Not Work as a Crisis Communications or Crisis Management Strategy
September 20, 2014 by · Leave a Comment
By Gerard Braud The NFL has appointed a panel of women to advise them on domestic abuse. Is this a viable crisis management strategy? Is it a viable crisis communication or crisis management strategy? Actually, it has made the crisis worse because it kicks the decision can down the road. It has also drawn criticism […]
NFL Crisis Management and Crisis Communications Double Standard
September 16, 2014 by · Leave a Comment
By Gerard Braud NFL Commissioner Roger Goodell missed a crisis management and crisis communications opportunity to end the Ray Rice crisis. Sunday should have been the day Roger Goodell announced to the world that he would be suspending himself for one year. It would have displayed leadership in a crisis. It would have been […]
Disturbing Television News Trend #5: Caught on Video
June 9, 2014 by · Leave a Comment
By Gerard Braud For three decades I’ve used the sarcastic mixed metaphor, “If a tree falls in the woods and it is not caught on video tape, is it news?” Never has this been more true than in today’s camera phone and social media sharing world. In the world of news, print can tell any […]
How a Guy in Mandeville, Louisiana Became the Source of Breaking News
April 3, 2013 by · Leave a Comment
By, Gerard Braud (Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.) […]
